It’s no secret that video content is among the most popular and engaging types of content on the web you can find. They’re also among the most time-consuming and expensive to produce. They can cost hundreds or even thousands of dollars to produce just one minute of video.
Not everyone can afford to produce videos on a regular basis, and not everyone has the budget to invest in several videos at once. Although videos are great, they can be very costly.
But what if there was a way to get more mileage out of your videos without having to spend any additional money? That’s why it’s essential to make the most of your videos by repurposing them into different kinds of content. Doing so will not only help you get more mileage out of your investment, but it will also help you reach a wider audience with your message without breaking your budget.
Repurposing content from videos
Writing an article, creating motion graphics, and recording a podcast are all great ways to use your videos to create more content. And the best part is that you probably already have most of the footage you need. There’s no need to start from scratch; you can repurpose your videos into as many different types of content as you want.
You don’t need to worry about creating anything from zero with existing content. You can take what you have and turn it into something else. That’s the beauty of repurposing content. It’s easier, it’s less time-consuming and more cost-effective.
Many people don’t realize that you can repurpose a single video into multiple pieces of content, each of which can serve a different purpose. In order to get the most out of your videos, you need to find ways to repurpose them into various formats and distribute them in different ways.
In this article, we’re going to break down 13 ways you can repurpose your video into different types of content:
1. Blog posts
You can create a blog post from a video by transcribing the audio or writing a summary of the main points covered in the video. Since you already have the main content created, all you need to do is flesh it out and add your own commentary. This is a great way to take a short video and turn it into a longer, more in-depth article.
You can create all types of blog posts from videos, including How-to posts, product reviews, expert interviews, tutorials, and more. By repurposing your videos into blog posts, you can reach a wider audience and generate more traffic to your website.
Videos can be turned into eBooks by transcribing the audio and adding additional text, images, and graphics. Ebooks are a great way to repurpose your video content and reach a new audience. It can also give you a chance to go deeper into the topics covered in your videos. You’ll be able to discuss the topics in greater detail and add your own insights and commentary.
The eBooks don’t need to be super lengthy. In fact, they can be shorter than traditional eBooks. They can be anywhere from 20-50 pages and can be distributed electronically or in print.
You can create infographics from videos by extracting critical data and information and representing it in a visually-appealing way. If your video has a lot of data and statistics, this is a great way to repurpose that content and make it more digestible for your audience.
Infographics are a great way of delivering complex and dense information in an easy-to-understand format. You can also share infographics on different platforms such as social media, which is a great way to increase your reach and get more people to watch your videos.
Like eBooks, whitepapers can be created from videos by transcribing the audio and adding additional text, images, and graphics. Whitepapers are great for repurposing videos because they allow you to go into greater detail on the topics covered.
They also tend to be more research-oriented, so if your video is based on research or data, this is a great way to repurpose that content.
5. Resource guides
Want to give your audience more content? A resource guide is a great way to do that. A resource guide can be created from a video by extracting the key points and turning them into a list of resources. This is a great way to curate content for your audience and provide them with valuable resources.
6. Case studies
Case studies can be created by showcasing how a customer or client has used your product or service to achieve their goals. It’s a great way to reuse videos, especially if you have customer testimonials or interviews.
Case studies are a powerful way to showcase your product or service results and tell a compelling story about how your business can help customers achieve their goals.
Webinars or virtual meetings can be created by recording a live video presentation and making it available to view on-demand. This is a great way to repurpose video content and reach a wider audience. Webinars are also great for generating leads and building your email list.
Podcasts can be recorded by extracting the audio from a video and editing it down to create a standalone episode. If you have a YouTube video series, this is a great way to repurpose that content and transform it into podcasts. The demand for these soundbites is enormous, so this is a great way to tap into a new audience.
9. Slideshows or presentations
Slideshows and presentations can be created by extracting the audio from a video, transcribing it, and adding visuals to accompany the text. If you have a video that’s heavy on visuals, this is a great way to repurpose that content and turn it into a slideshow or presentation.
FAQs can be created by compiling a list of questions asked in a video and providing answers to them. Sometimes, viewers can’t always catch everything in a video, so this is a great way to provide them with additional information. This way, readers won’t need to watch the video again to understand anything they missed.
By having a FAQ, your audience will appreciate that you value their time since they won’t need to search high and low for answers. A FAQ is also great for educating your audience with basic information about your products or services.
11. How-to guides
How-To Guides can be created by outlining the steps needed to complete a task that is shown in a video. This is excellent for repurposing video content because it allows you to provide your audience with a valuable resource to which they can refer back.
How-To Guides are great for helping your audience complete a task, learn something new, or understand a complicated process.
Tutorials can be created by outlining the steps needed to complete a task that is shown in a video. So, if you’d like to explain how to do something in more detail, this is a great way to repurpose your video content. Tutorials are usually more in-depth than How-To Guides and can be used to teach your audience something new.
13. Product demonstrations
Product demonstrations can be created by recording a video of a product in use and highlighting its key features. This is great for businesses that want to showcase their products in a more engaging way.
Product demonstrations are also great for boosting sales and generating leads. You’ll also be able to include a call-to-action at the end of the video, which can encourage viewers to buy your product. Product demonstrations don’t have to be in video format; they can also be in the form of an infographic or a blog post.
As you can see, there are many ways to repurpose your videos into more content. Videos are worthwhile investments, and by repurposing them, you’ll be able to get the most out of your content.
When it comes to creating videos, there are many obstacles that come with it, such as the cost of production, the time commitment, the effort required, and the skillset needed. As a result, producing a single video may cost you a lot of money.
But once you have that video, there are endless possibilities of what you can do with it. You could repurpose that video into a blog post, an infographic, or a podcast, or even create a whole new series out of it.
The best part is, once you have a video, the sky’s the limit. You can keep repurposing it into different types of content and reach a whole new audience.