Video marketing is no longer the future, but our present. You can find it nearly anywhere: in the ads, on a brand’s website, and on social media platforms. According to Oberlo, 86% of marketing professionals use video as the main marketing tool that can significantly empower the business strategy.
However, to hook your audience, it’s not just enough to create a video for a brand. It’s much more important to make it unique and catching, yet prove its evaluability to your target audience. So, choosing the top-rated video editing tools is of the essence!
In this guide, we’ll review the best special effects software that can help you create high-quality, engaging video content for any marketing purpose.
Top free video editing software for marketers
Best for: Social media marketing, website content, ad campaigns, and more
Pricing: Desktop software starts at $49.95, mobile app’s monthly subscription – from $1.99.
Movavi is an ultimate option for video marketing that enables the creation of professional-like content for different purposes. The app is available for Windows and macOS, features a user-friendly and functional interface, and has a variety of custom templates that enable effortlessly to create any sort of marketing video. Add animated stickers, custom logos or watermarks, create captions, and modify colors within a single app!
Additionally, the company has released the Video Editor Clips, the app for iOS and Android devices that enables the quick creation of videos of four aspect ratios – square (1:1), vertical for Instagram Stories (9:16), vertical (4:5), and widescreen (16:9).
Both products are featured in free and paid versions with limited functionality, which allows giving a shot to your first video content here.
Best for: Social media video marketing, web marketing
Pricing: Free version with limited functionality, Pro upgrade starts at $12.99 per month.
Canva is an excellent tool for graphic design, the pro version of which enables creating Instagram-ish video content for social media platforms and more. You’re free to peck up the pre-made templates from Canva’s library to make engaging short videos in just a few minutes.
At the same time, a large selection of fonts, stickers, and filters allows you to unleash your creativity and create professional video content regardless of the platform it’ll go live on. Select your own footage or choose from the thousands of videos, add audio and transition effects, and we’re done! A great advantage of Canva is that you no longer need to pay for another photo and video subscription – all of these are already featured within a single app!
Best for: Website content marketing, social media marketing, paid media
Pricing: Starts at $14 per month for Solo, and $29 for the Pro version. There’s also a free option for short projects with a limited time and export duration per month.
Typito is a video collaboration solution that enables you to collectively create better videos for your marketing campaigns. It has a variety of customization features, allowing you to create videos that align with your brand identity in just a few clicks of your mouse! A huge advantage of Typito is its collaboration opportunities: you can save tons of time and resources for video creation, invite team members to the project, and assign roles to edit and review the videos.
Some of the most useful things it has in its toolset are the ability to add banners and graphs to your video content, making it more engaging for digital marketing.
Best for: Social media marketing, paid media
Pricing: Has free multiple price tiers: $3.99 per month; $14.99 per year, which includes a three-day trial; or a one-time charge of $34.99 for lifetime access.
The interface of the InShot video editor is simple, user-friendly, and clean. That is why it ideally fits users with little or no experience in video editing. Once you open the app, you’ll be offered to play around with video, photo, and collage. But, if reviewing solely its editing features, the application is a decent option for those who’ve just got started in video marketing and look for a straightforward tool for video creation. Of course, it doesn’t feature professional things like chroma key or third-party plugin integration, but it’s really accessible and can be used on the go.
Among the standard options, it features quick color adjustment, adding captures, filters, and effects, as well as features a great library with music and sound effects. The videos created can be exported in the desired quality and frame rate, which is a pretty cool option for quick editing.
Best for: Social media marketing, ad campaigns, and website content marketing
Pricing: Comes for free, but has multiple in-app options for purchase from $0.99 to $2.99, so you’ll get what you’ve paid for, literally.
The app provides an excellent chance to create professional and incredible results by selecting the right tools needed. You can add overlays, sound effects, music, video effects, text, and voice-overs and, if there’s any feature missing, you can always find it among those offered from the paid toolset.
The good thing about the VidLab is its ability to directly export the video content to social platforms. Combined with amazing filters and catching video effects, your content can tell a story with no words added. Moreover, along with the large library of visuals and sound effects, the app allows adding music right from your iTunes collection.
Best for: Website content marketing, paid campaigns, topic-specific content, and more
Pricing: There are multiple subscription plans, starting from $20 for the Basic set to $79 for the Pro.
Additionally, Animaker offers a free app version with limitations, as well as an adjustable plan for enterprises.
Animaker is widely known for its simplicity and ease of use, as well as the great functionality it offers to users. This tool can ideally fit for creating a personalized marketing campaign or even a whole course of e-learning. And, which is really important, it can be a great starter for those new to video editing and animation.
Overall, Animaker features great templates for brands and enterprises, allowing them to create a professional-like video in minutes. A remarkable feature of Animaker that is surely worth your attention is the Branding Control – the ability that ensures your brand, logos, colors, fonts, and backgrounds adhere to your Brand for each and every video.
Best for: Website content marketing, social media marketing, and more
Pricing: The app has a free trial version and an advanced one, available for $9.99 (billed once).
CapCut is a free video editing app created by ByteDance (the creators of the TikTok social network) that has climbed to the top of both the App Store and Google Play recently. It enables creating cinematic videos within a few taps, which is extremely useful for shooting videos for social media. The app is available for both mobile and desktop devices, which means you’ll always have access to the video creator.
Being an all-in-one video editing application, CapCut has covered nearly all the essential features of a professional editing
Best for: Website content marketing
Pricing: The extension has 3 plans targeted for different purposes: Free($0), Solo (starting at $300/yr), and Teams ($420/yr).
Soapbox is a Chrome extension that enables recording, editing, sharing, and even measuring the presentation videos on your screen. Along with the basic features of video editing, you can create unlimited videos, add interactive links, customize your player color and generate a unique thumbnail. That is why, it’s an ideal tool for promotional videos, personalized sales videos, training videos, and educational videos.
Nevertheless, from a marketing point of view, it can be an ideal tool for creating tutorials and how-to videos, thus increasing customer engagement rates. It’s also great for resolving client issues by walking them through how any process is done.
Having reviewed the top picks of video marketing software, you can now create fascinating video content that converts even with little or no experience in editing! However, it’s also important to understand the functionality and personal preferences to find the best fit.
Anyway, we’re more than certain that this guide has shed some light on the most efficient software for you.
So, once you’ve defined your major goals and needs in video editing, go ahead and give it a try!