Partnership marketing is a solid marketing and SEO strategy that is sometimes neglected.
When questioned in 2019, 77 percent of businesses said partnership marketing was an important element of their marketing strategy.
Three reasons to use co-marketing
There are several advantages to co-marketing. Brands can reach a larger number of prospective customers and build more engaging marketing. After all, two creative minds are better than one.
Here are three main advantages to co-marketing campaigns:
- Make new connections. A healthy and flourishing business depends on the development of meaningful connections. When you work with another marketer, you have access to that person and, by implication, other individuals in your sector that that person knows.
- Save money. By dividing the creative and material contributions, co-marketing can help you save money. For example, if you start a collaborative marketing effort, you won’t have to spend as much because the costs of developing the campaign would be shared.
- Achieve marketing objectives. Consider a group conversation in which individuals join together to solve a common problem. You may benefit from the skill set and capabilities of another product’s marketing team when you work with them. What’s the end result? You both achieve your business goals.
💡 How to identify your future co-marketing partners?
Finding these types of relationships should be as easy as paying closer attention to folks who show up in the same areas you do.
Ideally, you will choose a company with a like target audience and not a direct rival.
Take a look at a partner’s total online presence using site audience software to see how much traffic they can bring to your site. These sites may assist you to obtain a comprehensive understanding of traffic, rates of rebound, keywords and sources that people use to reach this site, and the following action that they do after viewing it.
The most effective site audience tools
Here are a few of the best competitive intelligence tools that let you create stunning partnerships.
Brands may use SimilarWeb to get analytics for a competitor’s website and mobile applications. Brands may use this service to see referral sources, measure traffic volumes, and origins, and examine engagement analytics, among other things. Brands may use SimilarWeb to learn more about their competitors’ target audiences. It also includes suggestions for relevant material and partnership possibilities.
For domain rankings, Alexa is the go-to tool. It also gives additional information that might aid in a better understanding of rivals. The Audience Overlap Tool assists companies in identifying potential competitors who aren’t currently on their radar. It also helps to find possibilities for guest blogging, create alliances, and choose media purchases websites.
One of the most well-known keyword research tools available online is SEMrush. Marketers may use it to search for keywords, backlinks, and traffic that your firm wins and the results of your rivals. SEMRush is one of the top paid + organic search tools in the field.
SpyFu is a search analytics tool that identifies organic and paid keywords that a site ranks for and then analyzes and compares the results using a range of tools and reporting capabilities. SpyFu lets you examine how a competitor’s keywords overlap with yours, then create a “keyword universe” to compare all the data, such as monthly clicks, CPCs, and related keywords, side by side. It’s a totally different way of looking at and comparing your rivals’ search results.
Top partnership marketing tactics
Exchange guest posts
Writing guest content for each of your sites’ blogs is a simple, straightforward approach to obtain SEO advantage from the collaboration.
Mention each other
If you and your partner are involved in co-marketing initiatives, you’ll almost certainly be doing other marketing activities as well.
As a result, including each other in these activities is another great method to expand your presence quickly.
Use social media to share content
So you’re both producing material for each other as well as for third-party websites.
Another fantastic approach to raising brand recognition is sharing all that material on your separate social media sites.
Introduce customers to each other
What could be a greater incentive for collaborating with someone who has the same market as you than to obtain direct, trustworthy recommendations from individuals who already interact with your target market?
All marketing aims to generate more leads and sales in the end, but partnership marketing is particularly effective in this regard.
Partnership marketing can assist you with both long-term marketing initiatives like SEO and growing social followings, as well as bringing clients to your door practically instantly.
Other co-marketing strategies
- Share information in newsletters
- Offer partnership discount coupons
- Publish an ebook
- Organize an event
- Organize a webinar
Partnership marketing only works if you and your partner are really aligned, and both provide a high-quality service that you would gladly refer to.
However, finding that fit may be a game-changer for your company’s success.
Do you have any suggestions for other tools to include in this list? Do you have any prior experience with any of these? Please leave your thoughts in the comments area below.