An essential element of technical SEO is figuring out how Google’s bots interpret and scan your page.
You have to make sure that bots see every page or scan regularly enough to find any changes. Additionally, you must also avoid allowing bots to enter spaces where they get trapped.
One of the best methods to see how your website is performing is to review the website’s log files.
Why is it necessary for SEOs to examine log files?
Top SEO log file analysis tools
Screaming SEO Log File Analyser enables you to upload log files, check search engine bots, recognize crawled URLs, and examine search bot data and behavior to get essential SEO insight.
With SEMrush Log File Analyzer, you’ll be able to understand what search engines are doing to your site without needing a ton of experience looking through these manually.
Splunk is a software platform that allows users to mine, search, analyze, and visualize various data streams from diverse machines. It handles many different functions, including monitoring for information and storing the data in an easily searchable container, allowing for alerts, dashboards, and graphs.
Technical SEO requires log file analysis since it is the only method to truly understand what Googlebot is doing on your site. It’s also a useful tool for determining which areas of your website are effective or not and monitoring your crawl budget.
Google will crawl your site daily and determine the total number of pages it will crawl. This quantity is referred to as the crawl budget. On the whole, this number shifts up and down by a small amount every day. Google crawls a certain number of pages on your site every month, and this quantity is based on your site’s size, health, and amount of inbound links.
Orphan pages are those that aren’t linked to from anywhere else on your website. Web visitors and search engines will be unable to find these pages since there are no links to them.
To achieve the highest potential results, log analysis must utilize various skills, including technical abilities, search engine optimization skills, and marketing skills.
It would be best to keep log file analysis in mind for the long term because you’ll constantly be working on improving your website, and constant monitoring is a good way to keep everything running smoothly.
Your log files are the only way to see how bots crawl on your sites and how your servers respond to them.