Best Social Media Software To Boost Your Engagement
Reading Time: 11 minutes Feeling overwhelmed with managing multiple platforms and creating engaging content?
We’ve been there. Did you know that 73% of marketers believe that social media management software improves efficiency?
That’s right – the right tool can be a total game-changer.
To help you conquer your social media challenges, we’ve compiled a list of the best social media management software.
Ready to supercharge your social media game? Let’s dive in!
Top 100 Social Media Software
hootsuite.comRecommended reading: Top 150K Best Software For Businesses
Methodology
The ranking of the social media software is determined by considering several factors, including the number of citations and user reviews they have received.
Most Used Social Media Management Tools
1.
Hootsuite is a popular social media management platform designed to streamline and centralize social media efforts. Key benefits include:
- Cross-platform management: Control multiple social media accounts from a single dashboard.
- Scheduling: Plan and schedule posts in advance for consistent and strategic content delivery.
- Collaboration: Work with team members, assign tasks, and manage approval workflows.
- Analytics: Track performance with comprehensive reports to optimize social media strategy.
- Content curation: Discover relevant content to share, keeping your social media presence fresh and engaging.
- App integrations: Seamlessly integrate with popular apps to enhance the platform’s capabilities.
Pricing: Paid
Pricing page: https://www.hootsuite.com/plans
Sprout Social is a powerful social media management tool designed to help businesses effectively engage with their audience. Key benefits include:
- Unified inbox: Manage messages, comments, and mentions from multiple social platforms in one place.
- Scheduling: Easily plan, schedule, and post content across social networks.
- Analytics: Get in-depth insights into your social media performance with customizable reports.
- Social listening: Monitor conversations, trends, and keywords to stay informed and responsive.
- Collaboration: Work with your team, assign tasks, and ensure seamless communication.
- Customer relationship management (CRM): Maintain a centralized database of customer interactions to provide personalized experiences.
Pricing: Free/Paid
Pricing page: https://sproutsocial.com/fr/pricing/
3.
Agorapulse is an all-in-one social media management tool designed to simplify and streamline your social media efforts. Key benefits include:
- Unified inbox: Manage all social media interactions in one place, saving time and effort.
- Scheduling: Easily schedule and publish content to multiple social platforms simultaneously.
- Analytics: Monitor your social media performance with detailed reports and customizable dashboards.
- Social listening: Track keywords, mentions, and hashtags to stay updated on relevant conversations.
- Collaboration: Assign tasks, moderate comments, and collaborate with your team efficiently.
- Competitor analysis: Keep an eye on your competitors’ strategies and adapt your own for better results.
Pricing: Paid
Pricing page: https://www.agorapulse.com/pricing/
4.
Mention is a robust social media monitoring and listening tool that helps you stay updated on conversations related to your brand. Key benefits include:
- Real-time alerts: Receive instant notifications when your brand, keywords, or hashtags are mentioned online.
- Social listening: Track conversations across social media platforms, blogs, forums, and news websites.
- Competitor analysis: Monitor your competitors’ mentions and performance to adapt your strategy accordingly.
- Influencer discovery: Identify and engage with top influencers in your industry.
- Customized reports: Analyze your social media performance with comprehensive, easy-to-understand reports.
- Integrations: Connect Mention with your favorite tools like Slack, Trello, and Zapier for seamless workflow management.
Pricing: Free/Paid
Pricing page: https://mention.com/en/pricing/
ContentStudio is a comprehensive social media management and marketing tool that simplifies content discovery, curation, and scheduling. Key benefits include:
- Content discovery: Access trending content and articles in your niche to share or repurpose for your audience.
- Smart scheduling: Optimize your social media posting times to maximize engagement and reach.
- Automation: Automate content curation, posting, and recycling using custom rules and triggers.
- Analytics: Track the performance of your social media campaigns and posts with actionable insights.
- Social inbox: Manage all social media interactions, comments, and messages in one unified inbox.
- Multi-platform support: Schedule and publish content across social media platforms and blog channels.
Pricing: Paid
Pricing page: https://contentstudio.io/pricing
6.
Zoho Social is a powerful social media management tool that streamlines content scheduling, engagement, and analytics. Key benefits include:
- Smart scheduling: Schedule and publish content across multiple social platforms at the best times to maximize engagement.
- Real-time monitoring: Track mentions, keywords, and competitor activities to stay ahead of trends and conversations.
- Social inbox: Manage all your social media interactions in one place to respond quickly and efficiently.
- Collaborative features: Work seamlessly with your team to plan, create, and approve content.
- Custom reporting: Measure the performance of your social media campaigns with detailed analytics and custom reports.
- CRM integration: Connect your social media efforts to Zoho CRM for better lead nurturing and customer engagement.
Pricing: Paid
Pricing page: https://www.zoho.com/social/pricing.html
7.
TweetDeck is a comprehensive Twitter management tool designed to enhance productivity and organization. Key benefits include:
- Multi-column layout: Organize and view multiple timelines, lists, mentions, and searches in a single interface.
- Real-time updates: Stay up-to-date with live streaming of tweets and notifications.
- Schedule tweets: Plan and schedule your tweets in advance to maintain a consistent posting schedule.
- Monitor hashtags, keywords, and mentions: Track specific keywords and hashtags to stay informed about trending topics and conversations.
- List management: Create and manage Twitter lists quickly to categorize and filter content.
- Team collaboration: Grant team members access to manage a single Twitter account without sharing login credentials.
Pricing: Free
8.
Buffer is a user-friendly social media management tool for streamlining content scheduling and analytics. Key benefits include:
- Cross-platform scheduling: Schedule posts across multiple social media platforms, including Twitter, Facebook, LinkedIn, and Instagram.
- Post queue: Add content to a customizable queue, allowing for an even distribution of posts throughout the day.
- Analytics: Access post performance, engagement, and growth insights to optimize your social media strategy.
- Team collaboration: Work with your team, assign roles, and manage permissions for better workflow and coordination.
- Mobile app: Schedule, publish, and monitor your social media accounts on the go with the Buffer mobile app.
- Integrations: Connect Buffer with other tools and apps to improve content discovery and streamline your social media management process.
Pricing: Free/Paid
Pricing page: https://buffer.com/pricing
Further reading
What Is Social Media Management?
People use social media to discover more about your company, what you do daily, and how your products and services compare to those of competitors.
Social media is an essential component of your inbound marketing plan. With so many social platforms to keep an eye on – Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, and others – it might feel like juggling too many balls in the air.
Social media management manages your social media strategy, including planning, producing, engaging, strategizing, and analyzing your social media content across all channels your company uses.
What Is Social Media Management Software?
Social media management software allows you to manage social accounts, schedule posts, identify content and boost posts and comments.
Social media, marketing, and communications teams use these solutions to raise brand awareness and engage online communities. These teams employ social media management tools to develop engaging content that can be used in marketing campaigns and maintain an online presence.
These tools usually offer user access control, content creation, content library templates, calendars, scheduling, archives, and performance analytics.
Why Do You Need Social Media Management Tools?
You can use social media management tools to keep track of your posts and interactions with prospects. These social media management tools provide several strong benefits over managing your social media strategy by yourself:
1. All of your accounts are organized in one place
Switching between social accounts is inconvenient, especially if you have a solid social media strategy and publish on multiple platforms. Social network management tools handle all your accounts in one location, giving you a bird’s-eye view of everything you post and every comment, share, and direct message. This is better than switching between browser tabs and hoping each post was successfully published.
2. Scheduling your posts
Most social networks make it difficult to plan posts for future publication. Even if some sites allow you to schedule posts, they don’t provide a simple way to view your scheduled posts to go out later. The top social media management solutions offer a detailed calendar view of your posts. You can see a breakdown of your scheduled material across each channel daily, weekly, or monthly.
3. Double-checking posts before they go live
You may want to double-check that the posts written by your team are ready for public distribution before publishing them. Several social media management solutions have permission settings, adding an extra layer of review before publishing posts. You can monitor every post before publication, preventing potentially inappropriate status updates from becoming public.
4. Delegating posting safely
The cardinal rule of social media is to limit the number of people accessing your account credentials, such as the email address and password. When you offer your credentials to an employee, you risk a misfired post, an unsanctioned message, or even a potential business social media disaster. Tools designed to assist small business owners with social media management add a layer of security between employees and your accounts because they do not require access to your credentials to post.
5. Better analytics
You’re flying blind if you don’t track your social media data. Worse, you’re risking losing crucial market research on your clients. Every major social media network gives you a glimpse into your account’s primary social media data, including likes, follows, and engagements. On the other hand, good tools for social media management go deeper: they include broader historical data on your post-performance, follower acquisition trends, and who your most influential followers are. These insights might assist you in optimizing your social efforts and pinpointing exactly what is performing for your brand accounts.
6. Easier social media customer service
A social media strategy should include two primary pillars: social listening and customer support. Your social channels provide an unparalleled opportunity to talk directly to individual customers, answer their concerns, and spark dialogues that convert potential purchasers into devoted customers. The most fundamental social media management systems can respond to comments and direct messages. More complex systems can even help you track the number of positive and lousy brand mentions and the time it takes for someone on your staff to respond to a customer support inquiry.
Wrap Up
And that’s a wrap – our top picks for the best social media management software to help you streamline your social media efforts and boost engagement.
Remember, an effective social media management tool can save time, improve efficiency, and help you create better content.
So, explore these powerful options and find the one that fits your needs like a glove.
Best of luck in your social media endeavors, and happy posting!
FAQs
Social media management software is a tool that helps businesses and individuals manage their social media presence across multiple platforms. It streamlines tasks like scheduling posts, monitoring engagement, and analyzing performance, making it easier to maintain a consistent and effective social media strategy.
Top social media management software options include Hootsuite, Buffer, Sprout Social, Agorapulse, Sendible, and Later. Each platform has unique features and pricing structures, so evaluating which tool best suits your needs is essential.
Social media management software costs vary depending on the platform and the plan you choose. Some platforms offer free plans with basic features, while others have tiered pricing structures. Monthly fees typically range from $10 to $300 or more, depending on the features and number of users or social accounts you need to manage.
Yes, most social media management software is designed to integrate with popular social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. This integration allows you to manage all your social media accounts from a single dashboard, streamlining your workflow.
Critical features in social media management software include post-scheduling, content curation, social listening, engagement tracking, analytics and reporting, team collaboration, and integration with other marketing tools or software you may be using.
Yes, one of the primary functions of social media management software is to schedule posts across multiple platforms in advance. This feature lets you maintain a consistent posting schedule and frees up time to focus on other aspects of your social media strategy.
Social media management software platforms typically offer comprehensive analytics and reporting features that help you monitor the performance of your social media campaigns. Reports may include data on reach, impressions, engagement, click-through rates, and conversions, among other metrics.
Yes, many social media management software platforms include social listening and monitoring features that allow you to track mentions, hashtags, and keywords related to your brand or industry. This helps you stay informed about conversations, trends, and sentiments around your brand and respond to customer feedback.
Most social media management software platforms offer features to facilitate team collaboration. These features may include multi-user access, task assignment, approval workflows, and activity tracking, making it easier for teams to coordinate their social media efforts.
Some social media management software platforms offer features to manage paid social media campaigns, such as ad creation, budget management, and performance tracking. However, these features vary by platform, and in some cases, you may still need to use each social media platform’s native advertising tools for more advanced campaign management.
