Broken Link Building Tactic

STEP 1 – Finding broken links from relevant web pages 🔍

Everything is fully automated in our Broken Link Dashboard here at Linkub.

Wait, how? Our system crawls millions of web pages from over 10k software companies to find dead pages near to any subject matter in the IT sector.

Your prospecting staff will be able to save countless hours by using our data, which identifies thousands of opportunities while removing the hassle of doing research on dead sites and their list of backlinks.

And that isn’t all. Linkub ranks those top sites with dead pages by topics, quality scores, and competitors’ matches. With this ranking system, you can take a deep breath and prioritize the most cost-effective and effortless broken links to hunt in your niche.

Instead of searching an entire website for broken links using tools like Screaming Frog, this method is far more efficient.

Use our filters to go even further! To build authority links, filter links by TLD. Even EDU and GOV links turn up as linkers to broken pages. Now, they’re within your grasp.

Use the search bar to find broken links for your software by entering a competitor’s name, a keyword, or a sector.

Source URLs containing broken links are ranked by quality score, TF, CF which you can sort by.

STEP 2 – Identifying (or creating) content that is worth linking to

Now that you know the articles that acquired hundreds or thousands of links in the past, you can write content that targets those very same links. Why generate content that you hope will generate links when you can publish content that has already done so?

So, understanding what the dead page was about is the initial point for producing relevant content.

By discovering this, you gain an insight into precisely what and why someone chose to link to the previous content.

You can get a head start by looking at the information presented in Linkub’s dashboard, such as the source title, anchor text, and which competitors are displayed. Then, we strongly advise you to use archive.org’s Wayback Machine to discover what was once on this broken page.

Use the source title or the anchor text to discover the topic and the placement of the link on the source page.

STEP 3 – Conducting outreach 👋

Now that you’ve determined the location and content, the following step is to find the website owner’s contact information.

You’re in luck; you won’t have to waste time and effort locating contact information because Linkub makes it easy to contact the genuine people behind the links, using social (LinkedIn, Twitter, etc.) and email addresses that have all been verified.

Then, we recommend using your content to create the ideal broken link outreach email. Your goal here is to persuade the website owner that your suggested replacement link is a good fit for the broken link.

We have a broken link outreach guide with cold email templates and easy outreach guidelines to help you stay on track when doing broken link outreach.

Get the contact info (social & email addresses) of the organization, the business owner, and the content manager behind the link.

Export to CSV your selection of broken link opportunities.