YouTube has become one of the best video-sharing platforms in this digital era. It is more than just a place to upload vlogs or daily life videos, but is also a medium where businesses can leverage their marketing strategies.
YouTube is a go-to platform for everyone to watch videos because it’s among the oldest and most user-friendly channels that every generation can count on when finding video content.
According to Statista, YouTube has more than 2 billion active viewers per month. Around 400 hours of video are uploaded to YouTube in minutes and more than a billion hours of video are watched on the platform every day.
It means that YouTube can help businesses reach up to 90% of customers to find their products on this platform. You won’t be surprised if there are currently more than 62% of businesses using YouTube to promote their products and services.
As more businesses start implementing video marketing on YouTube, make sure to create videos that stand out from the crowd. After all, you’ll be competing with thousands of brands in capturing the audience’s attention. Make sure to follow these tips below to improve the way you promote your business and get people to acknowledge your brand.
7 tips to build brand awareness through YouTube videos
Brand awareness is very important for every business as it drives customer decisions when differentiating between competing companies. When people know your brand and its logo, they are more likely to buy the brand they are aware of.
A great way to implement this is to use YouTube. This platform is very popular in marketing funnels because it has the most users after Google. Video is a powerful tool to gain customer trust and increase conversion rate.
Therefore, YouTube is the right platform for your business to build brand awareness and gain customer trust. So, here are 7 tips for building brand awareness through YouTube for your business.
Tip #1: Start with keyword research
Before posting videos on YouTube, you need to research the keyword you’re using in your content. Keyword research is an important step to ensure your videos reach the right audience and land on the first few YouTube search results.
Using relevant keywords helps your videos get discovered easily. And if people find your videos right after typing a certain phrase, you’ll gain more viewers and potential customers coming from this platform.
You can use tools like Google Keyword Planner or YouTube Search Suggestion. These tools help you to find potential keywords based on your targeted audiences that can be set up in google feature keywords, search settings and filters.
Tip #2: Find your unique selling point (USP)
Since there are many competitors using YouTube, it is important to produce videos that catch audiences’ attention in a way that aligns the content with your unique selling point (USP). The USP is the essence of a business’s product or service better than competitors. This aspect can help your branding to identify what is special about your product and business.
So, delivering material that fits your target audience and adding a USP aspect to your videos can help differentiate you from competitors. Thus, your target audience is aware of your brand and business.
Tip #3: Create a memorable presentation
Producing high-quality videos takes time and a big effort. When creating presentation videos, you need to prepare a few things, including the storyline, visual representation, music choice, and more. These combinations will make your video memorable as viewers can remember the message you have delivered.
Once your video content attracts the audience’s attention, you can easily gain customer trust and customers will automatically share it with their family, friends, and relatives. The more your videos are shared, the more people will get to know your business. So, your business will automatically have a higher chance to increase conversion rates.
Tip #4: Collaborate with other YouTubers
Nowadays, collaborating with influencers, YouTubers and bloggers has become the most effective way to increase your traffic and build brand awareness. YouTubers giving testimonials about your product to their audiences or subscribers help your brand reach a wider range of customers.
Please take note that choosing the right YouTubers to collaborate with is also essential and needs to be done carefully. There are several criteria to be considered, including real authority figures, relevance with your company’s product, and how they deliver messages to audiences.
Tip #5: Plan your storytelling strategy
When creating video content, it is the art of visuals and storytelling that can attract customers’ attention and increase customer memory. Storytelling has become a major part of video content and has an important long-term impact on building brand awareness.
Storytelling brings a strong narrative form to the video to convey the message clearly and effectively. So, planning your storytelling strategy is critical to achieving your campaign goals on YouTube.
Tip #6: Choose compelling thumbnails
Choosing thumbnails is one of the most important things when posting videos on YouTube. Thumbnail images are like book covers that show a visual design of video content. Compelling thumbnails can catch the audience’s attention effectively.
There are several factors to make a good YouTube thumbnail, including using bright colors, high-resolution images, adding short text as a title, using neutral background, defining your unique style, and so on. Neil Patel, for example, has successfully built awareness through his video content with the compelling design of thumbnails. They help people know his content better and understand what his business is about.
Tip #7: Cross-Promote your videos
Cross-promote is a form of collaboration between two YouTube channels to promote one another in some ways. A great way to cross-promote on YouTube is to find other content creators relevant to your audiences.
Cross-promotional videos can help increase brand awareness and reach out to a wider range of audiences. This is because you get the attention of your partner’s subscribers and vice versa.
4 types of videos to build brand awareness on YouTube
1. Explainer video
Explainer videos can be very useful for customers to understand product design and function. No customer wants to read blocks of text explaining a product because it’s simply boring.
Explainer videos make it easy for the audience to understand your product or service because they combine audio and visuals to explain a concept in a simple way. That’s why explanatory videos are a great way to bring awareness to your brand. When a customer searches for your brand or the products you offer, these videos will pop up and make whatever you’re promoting look great.
For example, ClusterMarket uses explainer videos to attract new audiences and give more insightful explanations about his business to help audiences be aware of what his business is about.
2. Customer testimonials video
Customer testimonials or known as “social proof” are a great way to build brand awareness. These videos allow your existing customers to share their experiences and thoughts about your products or services. With YouTube, you can easily share your customer testimonial videos or any kind of videos to attract new audiences.
This type of video content helps potential customers put more trust in your brand. That’s because they can check and testify to other people’s opinions before making a purchase.
3. Pre-roll videos
Pre-roll videos are another video marketing tool to increase your brand awareness. These short videos, about 15 – 30 seconds max, are usually used for paid ads that appear on YouTube videos.
Pre-roll videos help you catch your audience’s attention quickly and let viewers curious about your products. Be sure to include a clickable call-to-action at the end so viewers can find out more about your brand.
Vlog is short for “video blog” and is usually recorded with one person speaking directly to the camera. This type of video breaks the wall and makes the “conversation” between the vlogger and the audience feel personal.
Successful small business “vloggers” create fairly regular vlog posts, offering personal experiences, glimpses of their daily lives, and advice on topics relevant to their product or service. Vloggers often spice up video clips, text, still images, and visual effects like zoom and jump cut to keep things interesting.
If you’ve been using YouTube, you know it’s no secret that vlogs are a very popular video format. They are great for building ongoing relationships with your existing customers and prospects. Once people feel connected to your story, they will keep coming back for more.
So, now you have a better picture of using YouTube to build brand awareness of your business’s products. Since almost everyone in this world uses Youtube to watch videos, it’s your opportunity to connect with them and promote your products.
There is no better idea than building brand awareness through YouTube videos. So, what else are you waiting for? Start creating video content for your campaign. If you have difficulty creating your video marketing content, you can work with a creative brand agency to create the best content promotion strategy for your brand.