If you’re thinking of creating a roundup post to get your audience to visit your website, then you are in the right place.
Writing an enticing expert roundup post for your website will bring undeniable long-term benefits in terms of traffic, authoritativeness, and peer recognition.
30% of bloggers report roundups are the most effective content format.
While they require less writing and research than usual blog posts, they involve intensive background work. Deciding on the perfect question, reaching out to experts, and piecing information together require a different kind of know-how.
In this guide, you’ll learn:
Expert roundups are blog posts that feature quotes or interviews of influential people in your niche about a specific topic.
Your experts will include bloggers, journalists, influencers, or company executives. They should have some authority in your niche and have something to share with your readers.
The most effective roundups ask a very specific question that the experts can easily respond to. People should be interested in the answers to this question.
This is a great method for effectively establishing your company among your industry’s blogging community. And because you will be connecting, sharing, and promoting these influencers’ comments, many of them will be willing to assist you in the future.
Examples of great expert roundups on SaaS
Roundup posts could be a collection of software tools, strategies, statistics, or other related items.
Here are a few great example roundups:
As you can see, a roundup can be on any subject matter.
How to create an effective expert roundup
Creating an expert roundup post is easy. Making the maximum impact with your roundup is hard.
Several factors will affect how well your roundup performs.
Here’s how you can make a great expert roundup post that will drive traffic to your website:
Step #1 Find the right question
Your first job is to come up with a topic or question that the other experts can relate to.
Picking the right question will have a big impact on the success of your roundup post.
Your question needs to be:
How to get ideas?
Asking about solutions to specific problems, software tools to solve a problem, or strategies and techniques is an excellent place to start.
You can start scouring Q&A sites and forums such as Quora for questions your target audience is asking.
Or you can also use tools like Ahrefs’ Content Explorer or BuzzSumo.
What’s next is what some consider the most challenging part—finding enough actual experts to participate.
Step #2 Find experts for your roundup
Now that you have selected your topic, you need to pick the right people to include in the roundup.
With an expert roundup post, 80% of the content comes from your contributors.
It means the quality of the final post is mainly in their hands. So don’t fill your roundups with people just for quantity.
You need to identify industry experts and reach out to them for their perspectives.
Let’s make a profile for your ideal participants:
Let’s face it; it can be hard to get enough actual experts to contribute. And a roundup post that features only 3 people doesn’t have the same impact compared to a roundup post with 20 influencers.
So how can you find these people?
You can always count on Linkub to speed up the process of finding startup and tech experts.
- Go to Linkub’s Content Creator.
- Enter company names or keywords related to your roundup topic.
As shown in the screenshot below, you will get the best potential contributors relevant to your request.
Here, we got a ranked list of people that have spoken about at least one of our keywords, “fintech” or “stripe” or “profitwell”.
They are ranked by productivity and popularity.
- From here, go to the left panel and click on the “Job Position” filter to specify what kind of experts you want to contribute to your roundup post.
You will find hundreds of experts on your chosen topics willing to accept your invitation.
Step #3 Collect contact information
Once you have a list of tech experts and executives who can give you valuable insight into your topic, it’s time to start collecting their contact information.
To speed up the process, you can filter the list with “Has email” and/or “Has LinkedIn profile” options.
Now that you have sourced the influencers in your industry, you can export your results in a CSV file.
For each potential roundup contributor, you access this information:
- verified email
- social profiles
- number of followers
- job position
- software he likes to talk about
- media used
- favorite keywords
The example spreadsheet below is a snapshot of the export.
Step #4 Pitch experts
Now you need to develop and send an outreach message. But it isn’t rocket science.
Write your invitation
There’s no guarantee that you won’t be rejected or ignored by your potential expert.
However, you can always improve your chances of success by focusing on the essential details of your pitch.
Here are key points to consider when crafting your outreach email:
Here is an example:
Use outreach platforms
You can use an email marketing software or outreach platform to reach your experts.
For example, we have used Hunter to import our CSV file and launch an expert recruiting campaign.
Step #5 Write the roundup post
At this point, you have received a great collection of awesome responses.
Now, you need to put it together.
Here’s a checklist to make a roundup post a great one:
Write a catchy headline
Your title needs three components:
- number of experts that contributed
- who the experts are
- and the topic covered
Example: 50+ Experts Share their Best SaaS Pricing Strategies
Introduce the topic
In your introduction, you will explain the problem, why it’s relevant, and how you solved it by consulting with industry experts.
Highlighting the number of experts who took part is important, as well as the quality of their comments. Do your best to present the experts positively; this will help you in the next phase.
Design the expert quotes
It is a piece of cake.
Your main body will be made up of expert responses.
You can add navigation that makes it easy to jump through the expert citations.
For each contributor, include its image, Twitter link, blog or company URL, a share link, and their response.
If you want to expound on a point that one of the experts mentioned, insert a contextual link.
Offer a solid conclusion
Keep this part short and simple.
Summarize the roundup with collective data to give your readers an angle to consider.
Make a list of the key points you want your audience to remember.
Give a call to action to share or invite them to leave a comment with their own response to the question you raised.
Step #6 Let the experts know when the roundup post is live
Your article is now live.
Ultimately, a roundup is no different from any other piece of online content.
Creating it is only half the battle.
You need now to promote it.
To begin, notify all of the experts who contributed to your article that it has been published.
Invite your roundup participants to spread the word about the live post. If you did an excellent job writing it, they should be eager to help promote it.
Don’t hesitate to follow up. Invite each expert to participate in an exclusive interview or to write a guest post to build a solid relationship.
💡Pro Tip: Contact all the experts that ignored your initial outreach. Inform them that the piece has gone live and that they can still submit their responses if they like. A lot of them will jump on this.
Step #7 Share with your audience
Take the time to share it across all the channels you have access to.
Here are some ideas:
To sum it up
By inviting a group of experts to address the same topic, you will not only create valuable content for your website, but you will also establish strong relationships with industry experts.
To find your contributors, use Linkub’s Content Creator.
It will help you identify and reach hundreds of tech experts for your question without shedding blood, sweat, and tears of a manual search.