Facebook group is one of the most important features of Facebook.
Facebook groups aren’t a sales enhancer for your business, but you may establish a solid community by sharing product and service updates.
Having a Facebook group for customers and leads helps you get word-of-mouth and feedback.
If you can leverage Facebook groups, it is going to give some incredible benefits.
In this guide, you’ll learn:
How to create a Facebook group
Before starting to leverage your Facebook group, you need to look after the following points.
Create a niche-based Facebook group
Focus on quality, not quantity.
You may get many people in your group, but the engagement will be very less if the members are not like-minded.
Once you create a Facebook group, you need to keep in mind your target audience. Name the group according to the objective of your group.
Set up the group properly
Once you are done with creating your Facebook group, it’s time to set it up properly. Check the following list to make a perfect group.
- Add an attractive and informative cover photo
- Add a Facebook group description with every detail
- Select the right group type
- Set Facebook group membership screening questions in order to let like-minded people get inside your group
- Customize the Facebook group link
- Set the privacy of the group. It can be public or private
Promote your group
Your group is all set.
It’s time to bring the group in front of the audience.
You can also invite the people on your friend list to join your Facebook group.
You can also share the group on your other social media platforms like LinkedIn, Twitter, Instagram, Slack, YouTube, etc.
10 best ways to leverage Facebook group
Let’s see how to leverage Facebook groups and get the best output from them.
1. Build a strong community
By creating Facebook groups, you can form a network of people who share your interests. It’s a win-win situation for everyone involved, including the group owners and members. Whenever a group of people who share a common interest comes together to discuss something, others can gain something from the conversation. If new members join your group, they can also benefit from the group’s material because it will be accessible to all members at all times.
2. Generate free leads from Facebook group
If you use Facebook groups, you can always get leads. You set up three questions for people who join your Facebook group for the first time. You can ask for an email address in any questions because you will give them something of value. Using a Facebook group automation tool like Groupleads, you can add these leads to your Google Sheet, email autoresponders, and dashboard. However, there are better Groupleads alternatives like Groupboss available. You don’t have to copy and paste the answers to your questions by hand.
3. Facebook groups are learning hubs
One of the finest ways to learn is through Facebook groups. A group is a great place to learn new things. You, too, may reap the rewards of this as a group owner. You’ll always be able to rely on the help of a few enthusiastic members of your community. A Facebook group can always teach you something new through exchanging ideas.
4. Managing customer support is easy with a Facebook group
A Facebook group could be a great way to stay in touch with your clients long after the sale has been made. It would aid your long-term development. Unhappy customers might be won back by a company that knows how to grow. If you can clear any issue in front of the group members who are your customers, you don’t have to face crowds in your chat support or mail.
5. Online selling through a Facebook group
During this covid-19 pandemic, many businesses have gone remote. Small business owners can better manage their operations using Facebook groups. The products can be easily uploaded and sold online. Though the Facebook page has a bigger impact on online sales, we can’t deny the importance of Facebook groups. With the use of a Facebook group, businesses have been able to unite their clients in one spot. With a Facebook group, sellers may quickly and easily deliver messages to their customers/users.
💡Pro Tip: If you are using a Facebook page or group for selling your products, do not forget to make receipt and send it to the customers with the shipment. These receipts will help you to keep track of your orders.
6. Online training and coaching
Many coaches are using Facebook groups to conduct online training sessions for their students, just like educational institutions do. During the pandemic, several online courses were developed. Many teachers are using Facebook groups to teach their courses.
7. Online classes for educational institutions
Facebook groups allow teachers and students to communicate effortlessly. The Facebook group makes it simple to provide lesson materials. Teachers are conducting live classes in the Facebook group, and these classes are saved and archived for future viewing. Recorded classes assist students in preparing for the course more effectively. As a result, students are forming Facebook groups to share study materials with each other and collaborate further.
8. Traffic for websites from Facebook groups
Facebook groups are an important source of driving traffic for the websites. Once you have a Facebook group with like-minded members, your posts will get value. Once the members visit your website from the link you have shared, it will help you to drive traffic. So, once you have new content or an update on your website, don’t forget to share it with your Facebook community.
Again, group posts have a significantly better chance of getting noticed on the site because it is designed to spread group content. When you upload something new, all of your followers will be notified, and they can choose to share your material with their own friends and followers.
9. Great for gaining feedback
Facebook groups are a great place to gain feedback and suggestions for anything. Want to know what to build next, what blog post themes to write about, or what stuff to share with your audience? Your Facebook group can provide marketing-related feedback.
You can examine group analytics for audience data. You can also create polls, start discussions, and ask group questions. Facebook groups can spark passionate conversations and data.
10. Helps to increase subscriptions through cross-promotion
In order to increase the number of people who subscribe to your other platforms, you can use cross-promotion. To increase the value of your brand’s other social media profiles, you might link to videos or other related media within your group. It’s also a good idea to include links and themes from other brand pages in order to attract visitors from other sites and expand your community. Remember that this is a secure place for your customers to interact with the business and with each other, so don’t fill your group with a lot of sales-driven content. Keep it within the limit.
To sum up
Facebook groups are a gold mine if this can be leveraged perfectly. Many people ignore this cool feature of Facebook. If you have not started with a Facebook group, it’s time to create one and rip the best benefits.