How To Build Organic Backlinks With Images (7 Practical Tips)

Tips to increase the image’s reach

Use Google trends

If you want to know what’s trendy, you’ve got google for it. It will help you make a strategy helpful for what you are looking for; google will give you all the insights on popular topics, top searches, and keywords that will help you a lot. It will help your business grow and increase the audience.

Not only this, your company’s demand will increase as well. 

You can also compare the keywords to see which is in trend; this is another good feature allowed by Google Trends. It will tell you which word is in demand that will help you grow more.

Optimize images for search engine

It would be easy to find your visual content if you follow some of the basic things:

Steve Rose, Vice President at MoneyTransfers recommends “Alt text is the image descriptions that describe a picture the way it should be told.” It always chooses the best texts for your image and is useful for visually impaired users, allowing screen reading devices to explain what the image means.”

Another useful way is to add a title. It is a short description of your image and what it tries to convey.

It is necessary to use relevant keywords, so you rank on top of the search engines. Otherwise, it won’t be that helpful for you.

Steve Elliott, Franchise Owner, Restoration1 says “Captions may not be that important in SEO, but they are visible on the website giving the idea about your content.” So choose the captions wisely to make your content look attractive.

You should always figure out the resolution of an image and use different tools to enhance the resolution of your image, e.g. Source set attribute can be used for this work.

Use infographics

According to Tanner Arnold, President, and CEO of Revelation Machinery “Using infographics can be useful for building backlinks. It is unique and more likely to be read 20 times more than a normal text. It may require some research but tools like Powerpoint and Visme make it easy to have a beneficial strategy for you.”

Other than that, infographics increase the traffic on your website by more than 10% than usual. In addition, more than 50% of marketers use infographics to earn.

Promotions

From typical link building to other internal linking techniques, you can easily increase your image’s reach by promoting them on different platforms. For example, one can do guest blogging or post guests on other useful high-traffic websites, which will grow your net audience and enable you to create high-quality backlinks for your website. 

Gerrid Smith, Director of Ecommerce, JoyOrganics says, “Build healthy relationships on social media; you can write content for websites for free and, in return, ask for some backlinks.” 

Paid Promotions

A better way to promote your visual content is Paid promotion: Instagram, Pinterest, and other photo-sharing platforms. Look for high followers, paying them a good range. For example, Pinterest has almost a half billion monthly users. 

Brian Case, Director of eCommerce & Retail at Selkirk adds, “Google Ads and other website ads are good options. They enable you to promote your work on high social media platforms, reaching a much higher audience.” For example, you can create ads on high-demand social media like Instagram, Pinterest, and Facebook; paid ads over here work for a huge large scaled audience.”