How To Build Organic Backlinks With Images (7 Practical Tips)
A picture is worth more than a thousand words; it’s a saying which is quite vulnerable, but a picture can surely be worth more than a thousand links when it comes to link building.
Backlinks, target keywords, and images play a huge role in your digital marketing. Your major strategy for your brand’s endorsement is image link building, which is a key factor for your Google search engine ranking.
This blog will guide you to:
What is image link building
Image link building is the process of generating links within images that are shareable, and these links take us to relevant articles or websites. For example, on Google, whenever we are looking for helpful information, we search with the main keyword, leading us to different websites.
Sometimes images are a way better answer to our question than other articles. While browsing useful photos, you may have noticed that most of the pictures are linked with some web address, which is any website of, blog, or article where that image is used.
Many websites and bloggers use this process to get a huge audience. It is a great way to earn a natural, high-quality audience and; inks over time.
Importance of image link building
Image link building is a natural way of earning organic traffic and links over time simply by creating useful, relevant, eye-catching images which form a link when shared. When shared by a different audience, the linked images get you more traffic. Visual content has more power than written content, which can appear on multiple sites that users find interesting, leading them to your site.
How it works with SEO
Performing image link building for any site or blog does not require you to be an expert. Just the backlinks manual creation will be the major task in it. Make sure you use social media platforms properly; your images should have a backlink on your site.
What kinds of images attract links
Performing image link building for any site or blog does not require you to be an expert. Just the backlinks manual creation will be the major task in it. Make sure you use social media platforms properly; your images should have a backlink on your site.
Images that attract the most links and are in high demand include:
- Infographics
People love infographics because infographics link building contains well-designed strategies, data, and information.
- Graphs
Loke infographics and graphs are evergreens, loving content for people. Graphics contain all the useful information which people mostly like to see. In addition, graphs like microinteractions are a great source of image backlinking and referring to sites.
- Maps
Maps guide people when they need to go to different places. Links can be easily generated with an optimized, eye-catching navigational image that can easily be found with a relevant keyword.
- Photos
Photos are the relevant images used in content according to the topic. Photos play a huge role as they are the first eye-opener to the audience.
- Product images
Product images include the best example of affiliate articles; using product images with logo designs of popular products for your e-commerce store can help you sell the products, get a huge audience on your site, and increase brand awareness.
- Trending Images
Not all photos on the internet are worth posting. If you are writing articles or blogs similar to something related, then use trending images of new topics as people search and go for trending issues; therefore, use relevant keywords.
Tips for building organic backlinks
Create eye-catching images
It’s always better to create your unique images instead of using Google or other site images. So make your illustrations, and there are different editors for this, like Canva, Adobe Photoshop, etc.
Backlinking is to be used in the images so images can lead to a website; as already said, pictures are worth more than a thousand words. Our brains and eyes catch ideas more efficiently.
Andrew Priobrazhenskyi, CEO of DiscountReactor recommends, “If you can’t create your images, then there is a stock of free images available on different websites; you just need to search and look for relevant ones.”
Illustrations, even graphical information, can be used, which are eye-catching and provide much more information. These draw the attention of the audience as well.
Use the TRUST formula
One can claim many backlinks from already-used images. But if you create new unique photos, you can attract a better audience. The best way to do that is by using the TRUST Formula.
Let’s break into the formula:
Trending Topics:
Joe Troyer, CEO & Head of Growth at ReviewGrower says “Search for trending topics that most top bloggers wrote. Google News is one of the best ways to find trending topics. Just search for a relevant niche, and it will show you all trending blogs/articles on that.”
Research & Analysis:
Find interesting data and, analyze it, extract unique insights into the topic. Research helps in getting deep knowledge.
Unique:
Uniqueness is the top priority; always use unique and eye-catching images and content. Avoid copying others’ pictures as the backlinks are to the owner’s websites.
Simple Visuals:
Make your content Appealing; use headings, Backlinks, and Catchy Titles, just an eye-catching image description.
Tactical Promotions:
Promote your content on Socal media and different useful platforms. Twitter, and Pinterest, are the best resources for this.
Use keyword tools
Use keyword tools and different useful keyword tools, including Google Trends, Semrush Keyword Tool, Keyword Surfer, Keyword Everywhere, and more.
Mark Valderrama, CEO & founder of Aquarium Store Depot recommends “The SEMRUSH Keyword tool is one of the best in this, and it provides a much more strategic and deeper insight into any keyword. You can compare more than 100 keywords at once; the website provides an overview of keywords and recommends useful keywords embedded in images.”
Tips to increase the image’s reach
Use Google trends
If you want to know what’s trendy, you’ve got google for it. It will help you make a strategy helpful for what you are looking for; google will give you all the insights on popular topics, top searches, and keywords that will help you a lot. It will help your business grow and increase the audience.
Not only this, your company’s demand will increase as well.
You can also compare the keywords to see which is in trend; this is another good feature allowed by Google Trends. It will tell you which word is in demand that will help you grow more.
Optimize images for search engine
It would be easy to find your visual content if you follow some of the basic things:
Steve Rose, Vice President at MoneyTransfers recommends “Alt text is the image descriptions that describe a picture the way it should be told.” It always chooses the best texts for your image and is useful for visually impaired users, allowing screen reading devices to explain what the image means.”
Another useful way is to add a title. It is a short description of your image and what it tries to convey.
It is necessary to use relevant keywords, so you rank on top of the search engines. Otherwise, it won’t be that helpful for you.
Steve Elliott, Franchise Owner, Restoration1 says “Captions may not be that important in SEO, but they are visible on the website giving the idea about your content.” So choose the captions wisely to make your content look attractive.
You should always figure out the resolution of an image and use different tools to enhance the resolution of your image, e.g. Source set attribute can be used for this work.
Use infographics
According to Tanner Arnold, President, and CEO of Revelation Machinery “Using infographics can be useful for building backlinks. It is unique and more likely to be read 20 times more than a normal text. It may require some research but tools like Powerpoint and Visme make it easy to have a beneficial strategy for you.”
Other than that, infographics increase the traffic on your website by more than 10% than usual. In addition, more than 50% of marketers use infographics to earn.
Promotions
From typical link building to other internal linking techniques, you can easily increase your image’s reach by promoting them on different platforms. For example, one can do guest blogging or post guests on other useful high-traffic websites, which will grow your net audience and enable you to create high-quality backlinks for your website.
Gerrid Smith, Director of Ecommerce, JoyOrganics says, “Build healthy relationships on social media; you can write content for websites for free and, in return, ask for some backlinks.”
Paid Promotions
A better way to promote your visual content is Paid promotion: Instagram, Pinterest, and other photo-sharing platforms. Look for high followers, paying them a good range. For example, Pinterest has almost a half billion monthly users.
Brian Case, Director of eCommerce & Retail at Selkirk adds, “Google Ads and other website ads are good options. They enable you to promote your work on high social media platforms, reaching a much higher audience.” For example, you can create ads on high-demand social media like Instagram, Pinterest, and Facebook; paid ads over here work for a huge large scaled audience.”
Conclusion
These useful techniques can improve your website’s audience and user experience. Working deeply on everything on your website makes your content and website worth the others. Photos are a great visual source to attract an audience.
But photos are not enough; you need to be creative and unique to think differently than everyone else. In addition, you need to keep in mind what the people need. This way, people follow your work and also give credit to your work which can, in turn, increase your site’s audience.
Further reading
