Best Influencer Marketing Tools To Skyrocket Campaigns
Reading Time: 15 minutes Ever felt daunted by finding the right influencers to collaborate with, leaving you struggling to amplify your brand’s message?
A recent study showed that more than 20% of brands struggle to find suitable influencers because they are unwilling to pay for the relevant tools or platforms.
We’ve got you covered with a listicle of the best influencer marketing tools to help you identify and connect with the right influencers to boost your brand’s reach.
Why influencer marketing?
Influencers have spent time, effort, and money to build trust with their target audience.
Here are three reasons why influencer marketing can be highly beneficial to any company:
- People trust influencers.
According to the Search Engine Journal, 91% of consumers trust online reviews and recommendations from friends and family. Influencers’ recommendations are considered favorably by their followers. - Influencers are niche experts.
The reason why people follow influencers is because of the high-quality content they consistently produce. When people find something they like, they stick around for more of it. - No ad-blocking.
Ad-blocking software is used by around 30% of all internet users. This may be problematic if your company aims to reach a specific demographic. However, with influencer marketing, there is almost no chance of anyone censoring a YouTube video or a blog post.
You’re probably thinking, “That’s fantastic. I can’t wait to start using influencer marketing.” 😍. The question is, “How can I find real influencers?”.
That’s a good point.
👉 Here is a complete list that will help you choose your brand’s best influencer marketing tool.
Top 70+ influencer marketing tools
Here are the top influencer marketing tools to help you find, engage with and make deals with influencers in your niche.
This list is updated regularly. It will provide enough details to build your stack of influencer marketing tools.
Have a tool worthy of mention?
Recommended reading: Top 150K Best Software For Businesses
Examples of influencer marketing tools
Now let’s explore the finer details of some of our list’s best influencer marketing tools.
Linkub
Linkub enables SaaS brands to build communities of influencers and affiliates to share their stories at scale. This tool is the only influencer search engine with a dedicated offering for SaaS companies. Linkub allows the identification of nano- and micro-influencers, journalists, and KOLs with engaged audiences.
Hypeauditor
HypeAuditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the standard tool concept. HypeAuditor determines your niche’s top Instagram, TikTok, and YouTube influencers. The platform counts only real followers and likes. HypeAuditor algorithms use all gatherer’s information to rank influencers and create the daily updated global top influencers’ list.
Affable
Affable is an end-to-end influencer marketing platform. It helps marketers at leading brands and agencies to find influencers, manage campaigns and measure the performance of their influencer campaigns. Affable can help you analyze your outreach campaigns so that you get to know what works and what doesn’t.
Upfluence
Upfluence is designed to help e-commerce and DTC brands to turn their customers into their most authentic brand ambassadors. This all-in-one influencer marketing software can help you find the right influencers, manage your campaign, and evaluate its effectiveness.
Storyclash
Storyclash is an influencer marketing platform to discover brand-fit creators based on their content, not vanity metrics. With Storyclash, you can track and analyze their work on any platform, including Instagram stories. StoryClash is also useful for monitoring current and past campaigns, even from competitors, in detail to benchmark performance and trends.
Aspire
Aspire is a community intelligence marketing platform that helps high-growth e-commerce brands to find influencers, ambassadors, and affiliates. Aspire offers a streamlined search engine system to discover thousands of influencers (that meet the criteria) and gives its recommendations to find the best suit.
Post For Rent
Post For Rent is a collection of advanced influencer marketing solutions: discover content creators, analyze their audiences, manage your campaigns, or let experienced professionals manage them. The solutions and services are carefully customized to cater to all players with various business needs.
Influence.co
Influence.co is a platform for the global influencer marketing community to build a professional presence, share and engage around amazing content, and build lasting relationships. Their pricing model focuses on helping influencers promote their brand, so small businesses like yours can use it for free outreach to relevant influencers.
trendHERO
trendHERO is an advanced influencer marketing platform for Instagram with a strong focus on influencer discovery. trendHERO was created as a tool for fake followers detection and now offers “influencer auditing,” a background check for creators with whom you could work.
Followerwonk
Followerwonk is a social analytics mega-tool that digs through Twitter data. You can use it to find influencer profiles matching your desired follower count and tweet frequency and do brand mentions and competitor research.
Buzzsumo
BuzzSumo helps you identify influencers, evaluate their strengths, and assess their value. The tool analyzes engagement numbers and influencer data and categorizes influencers’ accounts by category, country, and influencer activity. Moreover, the platform allows you to boost your campaigns by enrolling the support of influencers who have genuine connections, reach, and authority.
NeoReach
NeoReach enables world-class original influencer campaigns for leading brands and Global Fortune 500s. NeoReach’s business consists of creator management tools that help identify creators, allocate brand sponsorship spend, and maximize the impact of their creator partnerships. A robust data intelligence suite provides granular insights about creators and their audiences.
Julius
Julius connects brands and agencies with influencers to tell captivating stories. The platform offers end-to-end campaign management and a comprehensive and easy-to-use search facility, with more than 50 data points to search that can be combined in any way.
Lefty
Lefty is an influencer marketing platform for lifestyle and high-end fashion brands. The platform helps brands and agencies manage top-performing influencer programs: talent discovery, qualification, relationship management, automated campaign reporting, performance measurement, and competitive benchmarking.
Traackr
Traackr specializes in the beauty industry with the largest database of beauty industry influencers. Traackr provides complete software for managing all aspects of influencer marketing programs and delivering exceptional results. The platform allows you to standardize influencer marketing workflows, identify high-performing influencers with the ability to increase engagement and measure influencer performance, campaigns, and cross-campaign results.
Mavrck
Mavrck is an advanced influencer marketing platform enabling companies to harness the power of ideas people trust. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale.
Tagger
Tagger is an all-in-one influencer marketing platform and creator listening engine. Tagger helps you plan campaigns, understand audiences, discover & connect with influencers, and report accurate results. Tagger uses influencer psychographics to analyze people’s opinions to understand their interests and affinities. It can identify the topics that interest people and the influencers whose audiences will take a genuine interest in your brand.
GRIN
GRIN is the pioneer behind the world’s first creator management platform, designed for the next generation of brands who recognize that authenticity is everything in the creator economy. GRIN platform supports every brand’s journey to connecting with consumers through authentic creator relationships and is listed #1 across all top review sites, including Capterra, G2 Crowd, and Influencer Marketing Hub.
Creator.co
Creator.co has started as an influencer marketplace. The platform focuses on small businesses and small-scale content creators, offering a database of half a million content creators easily accessible to marketers. Creator.co allows marketers to build and describe their campaign and wait for the influencers to come and submit their offers. Once a campaign is launched, they can track it at any time, all year round.
Heepsy
Heepsy is an influencer marketing software that helps you find influencers for collaborations. With their advanced search filters, you can search for influencers based on categories, location, engagement, and audience. You can create lists to organize influencers that fit your brand. Besides, you can export these lists, see the aggregated metrics of the whole influencer list, and reach out to influencers directly from the platform.
NinjaOutreach
NinjaOutreach is a PR tool that helps you communicate with influencers, creators, and bloggers. You can quickly find their email addresses and automate your email outreach campaigns for link building, guest posting, influencer marketing, digital PR, and content promotion. NinjaOutreach CRM will allow you to schedule and keep track of interactions and follow-ups.
BuzzStream
Buzzstream is a blogger outreach tool that allows research contact information and adds new bloggers you find, social profiles, and websites to your database. The platform will also help you manage your influencer relationships to identify their stage to help yourself prepare for conversion at the right moment.
Further reading
Types of influencer marketing tools
Here are the common type of influencer marketing tools you’ll find.
Social listening tools
Because your consumers may already be talking about you on social media, starting with social listening tools is important when implementing an influencer marketing strategy.
With the help of social listening tools, we can find out who among our customers, partners, and staff is talking about us or a topic relating to our product or service.
Blogger outreach tools
Before the rise of Instagram, influencer marketing relied on reaching out to bloggers, giving rise to the term “blogger outreach.”
Many sectors still rely heavily on blogger outreach, making these influencer marketing tools significant. These tools have grown with influencer marketing, so their use isn’t limited to bloggers.
Influencer discovery tools
In addition to blogger outreach tools, many influencer discovery tools have been developed. Influencer discovery tools focus on a holistic approach to measuring influencers from social media and blogging.
Some of these tools are well-established, have been helping businesses of various sizes for many years, and have assisted influencer marketers long before Instagram became the most popular platform for influencer marketing.
As Instagram has become increasingly popular, additional influencer discovery tools have emerged, focusing primarily on that platform. Some of these are now as popular as, if not more so than, the more traditional influencer marketing platforms. However, comparing a number of them is interesting before committing to one.
Unlike the influencer marketplace tools, which feature only a select group of 100,000 opt-in-only influencers, influencer discovery tools let you identify your ideal influencer from millions of profiles.
Influencer marketplaces
Marketing influencer marketplaces play a significant part in the influencer marketing landscape. These are the more conventional channels designed for monitoring business influencers. They provide research facilities throughout their networks to assist marketers in developing partnerships with relevant influencers.
Marketplaces are restricted to working with opt-in influencers, so they often screen applications to offer you a list of only influencers they endorse.
Influencer marketing agencies
Many influencer marketing tools described above provide agency services if you want a white-glove approach or can’t execute things independently.
These agencies have thorough experience identifying and selecting influencers who will fit a particular brand. The agency’s mission is to ensure the success of a marketing campaign and to deliver a detailed report.
How to choose your influencer tool?
Most businesses agree that influencer marketing is important to their digital marketing strategy.
Therefore, picking the best influencer marketing tools to plan, manage, and measure your campaigns is crucial.
Consider the following points:
Closing Words
And there you have it – our curated list of the best influencer marketing tools to elevate your brand!
From BuzzSumo and Traackr to other fantastic options we’ve explored, these tools will empower you to find and collaborate with the right influencers to amplify your message and drive results.
As you select the ideal tool for your needs, consider factors like ease of use, platform coverage, and pricing.
Happy influencer hunting, and may your brand shine brighter than ever!
FAQs
Influencer marketing tools are platforms designed to help brands and marketers discover, evaluate, and collaborate with influencers to promote their products or services. These tools facilitate various aspects of influencer marketing campaigns, such as influencer research, communication, campaign management, and performance tracking.
Influencer marketing tools are crucial for companies because they streamline finding and working with influencers, ensuring a better return on investment (ROI) for marketing campaigns. They can save time, provide accurate data, help maintain influencer relationships, and enable effective campaign performance tracking.
Influencer marketing tools usually provide advanced search and filtering options, allowing you to discover influencers based on criteria like niche, audience demographics, location, engagement rate, and follower count. Some tools even provide AI-powered recommendations tailored to your brand’s needs.
These tools help streamline campaign management by providing features like communication tools, contract management, content approval, deadline tracking, and payment processing. They enable you to efficiently manage multiple campaigns and influencers in one centralized location.
Yes, most influencer marketing tools offer analytics and reporting features to help you track and measure the performance of your campaigns. They provide insights into various metrics, such as engagement rate, reach, impressions, conversions, and ROI, allowing you to evaluate the success of your campaigns and optimize future strategies.
Absolutely! Various influencer marketing tools are available at different price points, catering to businesses of all sizes. Some even offer free plans or trials, allowing you to explore their features before committing to a paid plan.
Yes, most influencer marketing tools support social media platforms like Instagram, YouTube, Facebook, Twitter, TikTok, and more. This enables you to create and manage influencer marketing campaigns across different channels, broadening your brand’s reach and engagement.
