Finding influential people is a high priority for many businesses, but doing it manually is incredibly time-consuming.
Investing in influencer marketing software can help you identify the most relevant influencers for your campaign faster, but also automate the outreach process, manage campaigns and payments, track progress, and more.
Our top-pick selection of influencer marketing tools will help you get started.
Why influencer marketing?
Influencers have spent time, effort, and money to build trust with their target audience.
Here are three reasons why influencer marketing can be highly beneficial to any company:
- People trust influencers.
According to the Search Engine Journal, 91% of consumers trust online reviews and recommendations from friends and family. Influencers’ recommendations are considered favorably by their followers.
- Influencers are niche experts.
The reason why people follow influencers is because of the high-quality content they consistently produce. When people find something they really like, they stick around for more of it.
- No ad-blocking.
Ad blocking software is used by around 30% of all internet users. This may be problematic if your company’s goal is to reach a specific demographic. However, with influencer marketing, there is almost no chance of anyone censoring a YouTube video or a blog post.
You’re probably thinking, “That’s fantastic. I can’t wait to start using influencer marketing.” 😍. The question is “How can I find real influencers?”.
That’s a good point.
👉 Here is a complete list that will help you choose the best influencer marketing tool for your brand.
Top 70+ influencer marketing tools
Here are the top influencer marketing tools that will help you find, engage with and make deals with influencers in your niche.
This list is updated regularly. It will provide you with enough details to build your own stack of influencer marketing tools.
|Tool||Homepage||Category||Audience||Database||Type||Tier||Channels||Key features||Pricing||Pricing page||Free version||Youtube|
|Aspire||https://aspire.io/||Influencer discovery||e-commerce, Brands, Agencies||170M||Social media influencers||Nano, Micro, Macro||Facebook, Instagram, Pinterest, TikTok, Youtube||Influencer discovery, Relationship management, Measure ROI, Content creation, Shopify integration, Creator marketplace||On request||https://aspire.io/demo-request/||https://www.linkedin.com/company/aspireio/||https://twitter.com/aspireio||https://www.facebook.com/aspireio/||https://www.instagram.com/aspireio/||https://www.youtube.com/c/aspireio|
|CreatorIQ||https://www.creatoriq.com/||Influencer discovery||Large brands, D2C, e-commerce, Gaming, Retail, Beauty, Consumer goods||15M||Social media influencers||Facebook, Instagram||Influencer discovery, Campaign management, Reporting||On request||https://www.creatoriq.com/pricing-request-modal|
|GRIN||https://grin.co/||Influencer discovery||e-commerce, D2C||33M||Social media influencers||Facebook, Instagram, TikTok, Twitch, Twitter, YouTube||Influencer discovery, Relationship management, Campaign management, Analytics, Content amplification||On request||https://grin.co/get-started/||https://www.linkedin.com/company/grin-inc-/||https://twitter.com/GrowWithGrin||https://www.facebook.com/GrowWithGrin/||https://www.instagram.com/grin/||https://www.youtube.com/c/GRINInfluencerMarketing|
|Klear||https://klear.com/||Influencer discovery||Large brands, Agencies||900M||Bloggers, Social media influencers||Blogs, Facebook, Instagram, Tiktok, Twitter, YouTube||Influencer discovery, Relationship management, Analytics||On request||https://klear.com/pricing/?header=pricing|
|Linkub||https://linkub.io/||Influencer discovery||B2B, SaaS companies, Brands, Agencies||100k||Bloggers, Journalists, Social media influencers||Nano, Micro, Macro||Blogs, Web||Influencer search, Influencer discovery, Affiliate discovery, Contact finder, Outreach templates||Starting at $39/mo||https://linkub.io/pricing/||Free plan||https://www.linkedin.com/company/linkub-io||https://twitter.com/Linkub_io|
|Mavrck||https://www.mavrck.co/||Influencer marketing platform||Large brands, Agencies||Bloggers, YouTubers, Journalists, Social media influencers||Micro, Macro||Blogs, Facebook, Instagram, Pinterest, TikTok, Twitch, Twitter, YouTube||Influencer discovery||On request||https://info.mavrck.co/request-a-mavrck-demo||https://www.linkedin.com/company/mavrck/||https://twitter.com/mavrckco||https://www.facebook.com/MavrckCo/||https://www.instagram.com/mavrckco/||https://www.youtube.com/channel/UCI7gykmlchWGM9r6C8IGdvw|
|NeoReach||https://neoreach.com/||Influencer discovery||Large brands, D2C, Crypto||5M||Social media influencers||Micro, Mid-tier, Macro, Mega||Facebook, Instagram, TikTok, Twitch, Twitter, YouTube||Influencer search, Management, Tracking with enterprise-grade analytics||On request||https://neoreach.com/pricing/||https://www.linkedin.com/company/neoreach-inc-/||https://twitter.com/NeoReach||https://www.facebook.com/NeoReach/||https://www.instagram.com/neoreach/|
|Onalytica||https://onalytica.com/||Influencer discovery||B2B, Mid-size brands, Large brands||700k||Bloggers, social media influencers||Influencer discovery, Influencer analysis, Relationship management, Metrics||On request|
|OpenInfluence||https://openinfluence.com/||Influencer discovery||Brands||1.2M||Social media influencers||Facebook, Instagram, Meta, Pinterest, TikTok||Starting at $149/mo||https://www.linkedin.com/company/openinfluence/||https://twitter.com/OpenInfluence||https://www.facebook.com/openinfluence/||https://www.instagram.com/openinfluence/||https://www.youtube.com/channel/UCNBoxMi-r7CIhNFwConnXmA?view_as=subscriber|
|Emplifi (formerly Socialbakers)||https://emplifi.io/||Social listening||Brands||30M||Social media influencers||Influencer search, Fake profiles, Social listening||On request|
|Tagger||https://www.taggermedia.com/||Influencer discovery||Brands, Agencies||6M||Social media influencers||Facebook, Instagram, Twitter, YouTube||Influencer discovery, Influencer analysis, Campaign management, Influencer payments, Campaign analytics||On request||https://www.taggermedia.com/request-demo||https://www.linkedin.com/company/tagger-media/||https://twitter.com/taggermedia||https://www.facebook.com/TaggerMedia1/||https://www.instagram.com/taggermedia/||https://www.youtube.com/channel/UCtiIJqX2kZZrsq6_In525PA|
|Traackr||https://www.traackr.com/||Influencer discovery||Large brands, e-commerce, Beauty industry||6M||Bloggers, Social media influencers||Blogs, Facebook, Instagram, Pinterest, Twitter, Tumblr, YouTube||Influencer search, Influencer discovery, Campaign management, Relationship management, Analytics||On request||https://www.linkedin.com/company/traackr/||https://www.facebook.com/traackrinfluence||https://www.instagram.com/traackr/|
|trendHERO||https://trendhero.io/||Influencer discovery||Small companies, Mid-size companies, Agencies||75M||Social media influencers||nano, micro, and macro||Influencer discovery, Influencer marketing campaigns, Fake follower check, Competitor analysis and monitoring, Influencer outreach||Starting at $15.99/mo||https://trendhero.io/pricing/||Free plan||https://www.linkedin.com/company/trendhero/||https://www.facebook.com/trendhero||https://www.youtube.com/channel/UCQJE4L2G5u3PhZEkLpERNEg|
|Upfluence||https://www.upfluence.com/||Influencer discovery||e-commerce, D2C||4M||Social media influencers||Nano, Micro, Mid-tier, Macro, Mega||Blogs, Facebook, Instagram, Pinterest, TikTok, Twitch, Twitter, Youtube||Influencer discovery, Influencer analysis, Campaign management, Affiliate management, Competitor analysis, Influencer payments, Campaign analytics, Product seeding, eCommerce integrations||On request||https://www.upfluence.com/pricing||https://www.linkedin.com/company/upfluence||https://twitter.com/upfluence||https://www.facebook.com/upfluence/||https://www.instagram.com/upfluence_official/||https://www.youtube.com/c/UpfluenceInc/videos|
|BuzzStream||https://www.buzzstream.com/||Blogger outreach||Brands||Bloggers, Journalists||Web||Influencer discovery, Campaign management, Campaign analytics||Starting at $24/mo||https://www.buzzstream.com/plans-pricing||Free trial||http://www.twitter.com/buzzstream|
|NinjaOutreach||https://ninjaoutreach.com/||Blogger outreach||Brands, Agencies||125M||Bloggers, Social media influencers||Instagram, TikTok, YouTube||Influencer discovery, Campaign management, Influencer outreach||Starting at $155/mo||https://ninjaoutreach.com/pricing||Free trial||https://www.linkedin.com/company/ninjainfluence/||https://twitter.com/ninjaoutreach||https://www.youtube.com/channel/UC30tDBHDZT54Q3n1Aty9exw|
|Ontolo||https://ontolo.com/||Blogger outreach||Brands||Starting at $97/mo|
|Pitchbox||https://pitchbox.com/||Blogger outreach||Brands, Publishers, Agencies||Bloggers, Publishers||Web||Influencer discovery, Relationship management, Content management, Influencer reporting||On request||https://pitchbox.com/pricing/||https://www.linkedin.com/company/pitchbox/||https://twitter.com/pitchboxapp||https://www.facebook.com/pitchboxapp|
|Postaga||https://postaga.com/||Blogger outreach||Brands||Outreach, Content analyzer, Contact finder||Starting at $84/mo||https://postaga.com/pricing/||Free trial||https://www.facebook.com/groups/GrowTogetherSEO/|
|Respona||https://respona.com/||Blogger outreach||B2B SaaS Companies, SEO Agencies||Bloggers, Podcasters, Journalists||Web||Outreach, Content promotion, Link building, Digital PR||Starting at $99/mo||https://respona.com/pricing/||Free trial||https://www.linkedin.com/company/responaa||https://twitter.com/ResponaApp||https://www.facebook.com/ResponaApp||https://www.youtube.com/channel/UCCBCMZbf25xR3V0XZnBzInQ|
|Clever||https://www.realclever.com/||Influencer marketing agency||Brands||On request|
|HireInfluence||https://hireinfluence.com/||Influencer marketing agency||Brands||On request|
|Influence Central||https://influence-central.com/||Influencer marketing agency||Brands||Fake Follower check||On request|
|Obvious.ly||https://obvious.ly/||Influencer marketing agency||Brands||On request|
|The Influencer Marketing Factory||https://theinfluencermarketingfactory.com/||Influencer marketing agency||Brands||On request|
|Vayner Media||https://vaynermedia.com/||Influencer marketing agency||Brands||On request|
|Viral Nation||https://www.viralnation.com/||Influencer marketing agency||Brands||On request|
|360i||https://www.360i.com/||Influencer marketing agency||Brands||On request|
|Activate||https://try.activate.social/||Influencer marketplace||Brands||On request|
|Afluencer||https://afluencer.com/#/brands||Influencer marketplace||Brands||15k||Social media influencers||Facebook, Instagram, TikTok, Twitter, YouTube||Starting at 49/mo||https://afluencer.com/pricing/|
|ExpertVoice||https://www.expertvoice.com/||Influencer marketplace||Brands||On request|
|Influence.co||https://influence.co/||Influencer marketplace||Large brands, e-commerce||200k||Social media influencers||Amazon, Facebook, Patreon, Pinterest, Snapchat, TikTok, Twitter, YouTube||Influencer campaigns, Influencer rates, Engagement rates||Starting at $600/mo||https://influence.co/go/pro/business||Free plan||https://www.linkedin.com/company/influencecorporation/||https://twitter.com/influenceco1||https://facebook.com/influenceco1||https://instagram.com/influenceco|
|Influencity||https://influencity.com/||Influencer marketplace||Brands, Agencies||70M||Social media influencers||Instagram, Tiktok, Twitter, Youtube||Influencer discovery, Influencer analysis||Starting at $148/mo||https://influencity.com/pricing||Free trial|
|Intellifluence||https://intellifluence.com/||Influencer marketplace||Brands||200k||Bloggers, Podcasters, Social media influencers||Micro, Mid-tier, Macro, Mega||Blogs, Facebook, Instagram, LinkedIn, Pinterest, Podcasts, Reddit, SoundCloud, TikTok, Twitch, Twitter, YouTube||influencer discovery, Outreach, Messaging tools, Payments process||Starting at $99/mo||Free plan||https://www.linkedin.com/company/intellifluence||https://twitter.com/intellifluence||https://www.facebook.com/intellifluence/||https://www.instagram.com/intellifluence/||https://www.youtube.com/intellifluence|
|Izea||https://izea.com/||Influencer marketplace||Brands||15M||Social media influencers||Facebook, Instagram, YouTube, Twitter, LinkedIn, Tumblr, Blogs||Influencer marketplace, Influencer relationship management, Campaign management||Starting at $169/mo||https://izea.com/pricing/||Free plan|
|Linqia||https://www.linqia.com/||Influencer marketplace||Brands||On request|
|Scrunch||https://scrunch.com/||Influencer marketplace||Brands||20M||Social media influencers||Blogs, Facebook, Instagram, Twitter, YouTube||Starting at 10/mo|
|Shoutcart||https://shoutcart.com/||Influencer marketplace||Brands||Social media influencers||Instagram, TikTok, YouTube||Influencer search, Shoutouts, Gigs||Starting at $49/mo||https://shoutcart.com/pricing||Free plan|
|Tapinfluence||https://www.tapinfluence.com/||Influencer marketplace||B2B companies, Agencies, Large brands||100k||Social media influencers||Influencer discovery, Outreach, Campaign management, Analytics||On request|
|Tomoson||https://www.tomoson.com/||Influencer marketplace||Brands||90k||Social media influencers||Starting at $49/mo||https://www.tomoson.com/pricing/monthly|
|TRIBE||https://tribe.so/||Influencer marketplace||Brands||Social media influencers||Starting at $59/mo||https://tribe.so/pricing/||Free plan|
|Webfluential||https://webfluential.com/||Influencer marketplace||e-commerce||Social media influencers||Facebook, Instagram, Twitter, YouTube||Starting at $100/mo||https://webfluential.com/marketers|
|Affable||https://www.affable.ai/||Influencer marketing platform||Large brands, D2C, e-commerce, Agencies||3M||Social media influencers||Nano, Micro, Mid-tier, Macro, Mega||Facebook, Instagram, TikTok, YouTube||Influencer discovery, Influencer analysis, Campaign management, Campaign analytics, Competitor analysis||On request||https://www.affable.ai/pricing||https://www.linkedin.com/company/affable/||https://twitter.com/affable_ai||https://www.facebook.com/affableofficial|
|Buzzsumo||https://buzzsumo.com/||Influencer marketing platform||Brands||500k||Social media influencers, Journalists||Instagram, Twitter, Web, YouTube||Influencer discovery, Content Discovery, Content Research||Starting at $99/mo||https://buzzsumo.com/pricing/||Free plan||https://www.linkedin.com/company/buzzsumo/||https://twitter.com/BuzzSumo||https://www.facebook.com/buzzsumo/||https://www.youtube.com/user/BuzzSumo|
|Creator.co||https://creator.co/||Influencer marketing platform||D2C, e-commerce, small companies, mid-size companies||500M||Social media influencers||micro-influencers||Instagram, TikTok, YouTube||Influencer discovery, Campaign management, Creator marketplace||Starting at $460/mo||https://brands.creator.co/pricing||https://twitter.com/creator_company||https://www.facebook.com/CreatorCommunity||https://www.instagram.com/creator.co.community/||https://www.youtube.com/channel/UCi-e0d3ov7eshzQb5N5Wbxw|
|Dealspotr||https://marketplace.dealspotr.com/||Influencer marketing platform||Brands||On request|
|Followerwonk||https://followerwonk.com/||Influencer marketing platform||Brands||Social media influencers||Search bios, Compare follows/followers, Track followers||Starting at $29/mo||https://followerwonk.com/pro||Free plan||https://twitter.com/followerwonk|
|Heepsy||https://www.heepsy.com/v2||Influencer marketing platform||e-commerce, Startups, Brands, Agencies||11M||Social media influencers||Micro and macro||Instagram, TikTok, Twitch, YouTube||Influencer discovery, Influencer analysis||Starting at $49/mo||https://www.heepsy.com/charges/plans||Free trial||https://www.linkedin.com/company/heepsy/||https://www.instagram.com/heepsy.official/|
|HypeAuditor||https://hypeauditor.com/||Influencer marketing platform||Brands, B2B, B2C||35M||Social media influencers||Nano, Micro, Mid-tier, Macro, Mega||Instagram, Tiktok, Twitch, Twitter, Youtube||Influencer discovery, Influencer analytics, Campaign management, Market analysis||On request||https://hypeauditor.com/pricing/||https://www.linkedin.com/company/hypeauditor/||https://twitter.com/hypeauditor|
|Julius||https://www.juliusworks.com/||Influencer marketing platform||Brands, Agencies||50k||Social media influencers||Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube||Influencer search, Influencer discovery, Campaign management, Reporting Suite||On request||https://hub.juliusworks.com/demo||https://www.linkedin.com/company/juliusworks||https://twitter.com/juliusworks/||https://www.facebook.com/juliusworks||https://www.instagram.com/julius_works|
|LaunchMetrics||https://www.launchmetrics.com/||Influencer marketing platform||Brands||On request|
|Nimble||https://www.nimble.com/||Influencer marketing platform||Brands||CRM||Unique price $19/mo||https://www.nimble.com/pricing|
|NoxInfluencer||https://www.noxinfluencer.com/brand-marketing||Influencer marketing platform||Brands||20M||Social media influencers||Instagram, YouTube, TikTok||Influencer Discovery, Outreach, Influencer relationship management, Campaign running, Social media analytics||Starting at $299/mo||https://www.noxinfluencer.com/product/pricing||https://twitter.com/NoxInfluencer||https://www.facebook.com/NoxInfluencer||https://www.youtube.com/channel/UCFSqZpCZw4EOkPs5QDBJOdg|
|Perlu||https://www.perlu.com/||Influencer marketing platform||Brands||Free|
|Phlanx||https://phlanx.com/||Influencer marketing platform||Brands||Social media influencers||Starting at $25/mo||https://phlanx.com/pricing|
|Pixlee||https://www.pixlee.com/||Influencer marketing platform||Brands||Social media influencers||Facebook, Instagram, TikTok, Twitter, Youtube||Influencer discovery, Influencer management, Influencer analysis||On request|
|Right Relevance||https://www.rightrelevance.com/||Influencer marketing platform||Brands||Free|
|SocialBlade||https://socialblade.com/||Influencer marketing platform||Brands||Social media influencers||Facebook, Instagram, Twitch, Twitter, YouTube||Influencer discovery, Influencer analysis, Analytics||Starting at $3.99/mo||Free|
|Socialix||https://socialix.com/||Influencer marketing platform||Brands||CRM, Influencer analysis, Reporting, Analytics||On request|
|Awario||https://awario.com/||Social listening||Brands||Blogs, Facebook, Forums, Instagram, Reddit, Twitter, Vimeo, Web, Youtube||Brand monitoring, Market research, Influencer discovery||Starting at €24/mo||https://awario.com/pricing/|
|Brand24||https://brand24.com/||Social listening||Brands||Blogs, Facebook, Podcasts, Twitter, Youtube||Mention analysis, Influence score, Sentiment analysis||Starting at $49/mo||https://brand24.com/prices/||Free trial|
|Brandwatch||https://www.brandwatch.com/||Social listening||Brands||Influencer discovery, Market research, Content marketing, Brand management, Competitor analysis||On request||https://www.brandwatch.com/pricing/|
|Digimind||https://www.digimind.com/||Social listening||Brands||Web||Brand reputation, Competitive intelligence, Consumer insights, Influencer discovery, Trend tracking, Campaign analysis||On request|
|Keyhole||https://keyhole.co/||Social listening||B2C Brands, Media, Agencies||Facebook, Instagram, Linkedin, TikTok, Twitter, YouTube||Brand monitoring, Influencer analysis, Competitor analysis, Campaign tracking||On request||https://keyhole.co/pricing-2/?from=navbar||https://www.linkedin.com/company/keyhole-co||https://twitter.com/keyholeco||https://www.facebook.com/keyholeco|
|Meltwater||https://www.meltwater.com/en||Social listening||Agencies, Large brands||Brand management, Competitive analysis, Market research, Influencer discovery||On request|
|Mention||https://mention.com/en/||Social listening||Brands||Facebook, Instagram, Youtube||Media monitoring, Competitive analysis, Brand management, Social media management||Starting at €29/mo||https://mention.com/en/pricing/||Free plan|
|Netbase||https://netbasequid.com/||Social listening||Brands||Brand reputation, Competitive intelligence, Consumer insights, Influencer discovery, Trend tracking, Campaign analysis||On request|
|Humanz||https://www.humanz.com/||Influencer marketing platform||e-commerce, D2C||50k||Instagram, TikTok, Twitter, YouTube||Influencer marketplace, Influencer search, Influencer discovery, Influencer lifecycle management, Influencer relationship management, Campaign management, Campaign reporting, Influencer analysis, Audience analysis, Fake follower, Fraud detection||On request||https://www.linkedin.com/company/18303006/admin/||https://www.facebook.com/humanzglobal||https://www.instagram.com/humanz||https://www.youtube.com/channel/UC_Z2NJFeIJ0HGpyQPs13umw|
|Lefty||https://www.lefty.io/||Influencer marketing platform||High-end fashion brands||Social media influencers||Instagram, Youtube||Influencer discovery, Campaign management, Influencer analytics||On request||https://www.lefty.io/demo-request/form||https://www.linkedin.com/company/lefty/||https://twitter.com/lefty_io||https://www.facebook.com/lefty.io/||https://www.instagram.com/lefty.io/|
|Post For Rent||https://www.postforrent.com/||Influencer marketing platform||Large brands||1M||Social media influencers, Bloggers||Blogs, Facebook, Instagram, Snapchat, TikTok, Twitter, YouTube||Influencer search, Influencer marketplace, Campaign management, Easy payment||Starting at $5/report||https://www.postforrent.com/influencer-search||https://www.linkedin.com/company/post-for-rent||https://www.twitter.com/postforrent||https://www.facebook.com/postforrent||https://www.instagram.com/postforrent||https://www.youtube.com/channel/UCDAy3l54iu8y4JgJJ0juWrA|
|Storyclash||https://www.storyclash.com/||Influencer discovery||Large brands, D2C||Social media influencers||Facebook, Instagram, TikTok, Twitter, Youtube||Influencer discovery, Influencer tracking, Influencer reporting||Starting at €499/mo||https://www.storyclash.com/pricing||https://www.linkedin.com/company/10970775/||https://twitter.com/Storyclash/||https://www.facebook.com/storyclash/|
|Influence4You||https://www.influence4you.com/en||Influencer discovery||Brands, Agencies||230k||Social media influencers||Facebook, Instagram, TikTok, Twitter, Youtube|
Have a tool worthy of mention?
Examples of influencer marketing tools
Now let’s explore the finer details of some of the best influencer marketing tools on our list.
Linkub enables SaaS brands to build communities of influencers and affiliates to share their stories at scale. This tool is the only influencer search engine with a dedicated offering for SaaS companies. Linkub allows to identify nano- and micro-influencers, journalists, and KOLs with engaged audiences.
HypeAuditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the standard tool concept. HypeAuditor is great if you need to determine the top Instagram, TikTok, and YouTube influencers in your niche. The platform counts only real followers and likes. HypeAuditor algorithms use all gatherer’s information to rank influencers and create the daily updated global top influencers’ list.
Affable is an end-to-end influencer marketing platform. It helps marketers at leading brands and agencies to find influencers, manage campaigns and measure the performance of their influencer campaigns. Affable can help you analyze your outreach campaigns so that you get to know what works and what doesn’t.
Upfluence is designed to help e-commerce and DTC brands to turn their customers into their most authentic brand ambassadors. This all-in-one influencer marketing software can help you find the right influencers, manage your campaign, and evaluate its effectiveness.
Storyclash is an influencer marketing platform to discover brand-fit creators based on their content, not on vanity metrics. With Storyclash, you can track and analyze their work on any platform, including Instagram stories. StoryClash is also useful for monitoring current and past campaigns, even from competitors, in detail to benchmark performance and trends.
Aspire is a community intelligence marketing platform that helps high-growth e-commerce brands to find influencers, ambassadors, and affiliates. Aspire offers a streamlined search engine system to discover thousands of influencers (that meet the criteria) and gives its own recommendations to find the best suit.
Post For Rent is a collection of advanced influencer marketing solutions: discover content creators, analyze their audiences, manage your campaigns or let experienced professionals manage them for you. The solutions and services are carefully customized to cater to all players with various business needs.
Influence.co is a platform for the global influencer marketing community to build a professional presence, share and engage around amazing content, and build lasting relationships. Their pricing model focuses on helping influencers promote their brand, so small businesses like yours can use it for free outreach to relevant influencers.
trendHERO is an advanced influencer marketing platform for Instagram with a strong focus on influencer discovery. trendHERO was created as a tool for fake followers detection and now offers “influencer auditing,” a background check for creators with whom you could potentially work.
Followerwonk is a social analytics mega-tool that digs through Twitter data. You can use it to find influencer profiles matching your desired follower count and tweet frequency and do brand mentions and competitor research.
BuzzSumo helps you identify influencers, evaluate their strengths, and assess their value. The tool analyzes engagement numbers and influencer data and breaks down influencers’ accounts by category, country, and influencer activity. Moreover, the platform allows you to boost your campaigns by enrolling the support of influencers who have genuine connections, reach, and authority.
NeoReach enables world-class original influencer campaigns for leading brands and Global Fortune 500s. NeoReach’s business consists of creator management tools that help identify creators, allocate brand sponsorship spend, and maximize the impact of their creator partnerships. A robust data intelligence suite provides granular insights about creators and their audiences.
Julius connects brands and agencies with influencers to tell captivating stories. The platform offers end-to-end campaign management and a comprehensive and easy-to-use search facility, with more than 50 data points to search that can be combined in any way.
Lefty is an influencer marketing platform for lifestyle and high-end fashion brands. The platform helps brands and agencies manage top-performing influencer programs: talent discovery, qualification, relationship management, automated campaign reporting, performance measurement, and competitive benchmarking.
Traackr specializes in the beauty industry with the largest database of beauty industry influencers. Traackr provides a complete software for managing all aspects of influencer marketing programs and delivering exceptional results. The platform allows you to standardize influencer marketing workflows, identify high-performing influencers with the ability to increase engagement, and measure influencer performance, campaigns, and cross-campaign results.
Mavrck is an advanced influencer marketing platform enabling companies to harness the power of ideas people trust. Marketers use Mavrck to discover and collaborate with influencers, advocates, referrers, and loyalists to create trusted content and insights for customer journey touchpoints at scale.
Tagger is an all-in-one influencer marketing platform and creator listening engine. Tagger helps you plan campaigns, understand audiences, discover & connect with influencers, and report accurate results. Tagger uses influencer psychographics to analyze what people talk about to understand their interests and affinities. It can clearly identify the topics that interest people and the influencers whose audiences will take a genuine interest in your brand.
GRIN is the pioneer behind the world’s first creator management platform, designed for the next generation of brands who recognize that authenticity is everything in the creator economy. GRIN platform supports every brand’s journey to connecting with consumers through authentic creator relationships and is listed #1 across all top review sites, including Capterra, G2 Crowd, and Influencer Marketing Hub.
Creator.co has started as an influencer marketplace. The platform focuses on small businesses and small-scale content creators, offering a database of half a million content creators easily accessible to marketers. Creator.co allows marketers to build and describe their campaign and wait for the influencers to come and submit their offers. Once a campaign is launched, they can track it at any time, all year round.
Heepsy is an influencer marketing software that helps you find influencers for collaborations. With their advanced search filters, you can search for influencers based on categories, location, engagement, and audience. You can create lists to organize influencers that fit your brand. Besides, you can export these lists, see the aggregated metrics of the whole influencer list, and reach out to influencers directly from the platform.
NinjaOutreach is a PR tool that helps you communicate with influencers, creators, and bloggers. You can quickly find their email addresses and automate your email outreach campaigns for link building, guest posting, influencer marketing, digital PR, and content promotion. NinjaOutreach CRM will allow you to schedule and keep track of interactions and follow-ups.
Buzzstream is a blogger outreach tool that allows research contact information and adds new bloggers you find, social profiles, and websites to your database. The platform will also help you in managing your influencer relationships to identify what stage they’re in to help yourself prepare for conversion at the right moment.
Types of influencer marketing tools
Here are the common type of influencer marketing tools you’ll find.
Social listening tools
Because your consumers may already be talking about you on social media, starting with social listening tools is important when implementing an influencer marketing strategy.
With the help of social listening tools, we can find out who among our customers, partners, and staff is talking about us or a topic relating to our product or service.
Blogger outreach tools
Before the rise of Instagram, influencer marketing relied on reaching out to bloggers, giving rise to the term “blogger outreach.”
Many sectors still rely heavily on blogger outreach, making these influencer marketing tools significant. These tools have grown with influencer marketing, so their use isn’t limited to bloggers.
Influencer discovery tools
In addition to blogger outreach tools, many influencer discovery tools have been developed. Influencer discovery tools focus on a holistic approach to measuring influencers from social media as well as blogging.
Some of these tools are well-established, have been helping businesses of various sizes for many years, and have assisted influencer marketers long before Instagram became the most popular platform for influencer marketing.
As Instagram has become increasingly popular, additional influencer discovery tools have emerged and focus primarily on that platform. Some of these are now as popular as, if not more so than, the more traditional influencer marketing platforms. However, comparing a number of them is interesting before committing to one.
Unlike the influencer marketplace tools, which feature only a select group of 100,000 opt-in-only influencers, influencer discovery tools let you identify your ideal influencer from millions of profiles.
Marketing influencer marketplaces play a significant part in the influencer marketing landscape. These are the more conventional channels designed for monitoring business influencers. They provide research facilities throughout their networks to assist marketers in developing partnerships with relevant influencers.
Marketplaces are restricted to just working with opt-in influencers, so they often screen applications to offer you a list of only influencers they endorse.
Influencer marketing agencies
Many influencer marketing tools described above provide agency services if you want a white glove approach or can’t execute things on your own.
These agencies have thorough experience in identifying and selecting influencers who will be a good fit for a particular brand. The agency’s mission is to ensure the success of a marketing campaign and to deliver a detailed report.
How to choose your influencer tool?
Most businesses agree that influencer marketing is important to their digital marketing strategy.
Therefore, picking the best influencer marketing tools to plan, manage, and measure your campaigns is crucial.
Consider the following points:
Developing a successful influencer marketing campaign takes a lot of work.
Hopefully, this list of influencer marketing software will help you focus your energy and resources where they matter.