Affiliate marketing is already being used by over 80% of major SaaS brands. As a result, nearly 40% of marketers believe it’s one of the most effective ways to acquire new customers.
The use of affiliate marketing software is a critical part of developing a successful affiliate marketing program. Here are some of the best affiliate marketing platforms to help you track, manage, and invite affiliates.
Check out the full list of affiliate marketing software
Top affiliate marketing software
PartnerStack is a SaaS-specific partnerships platform designed to help software companies and their partners generate predictable revenue and develop faster. The platform enables companies to manage and extend their partner programs, as well as, automate onboarding, training, payments, and other processes to help their partners succeed. Every PartnerStack partner has their own personalized dashboard, which allows them to track their progress, access resources, withdraw payments, and find new programs to join.
ShareASale is an affiliate marketing network that allows businesses to create affiliate marketing campaigns. This software enables affiliates to join affiliate programs and receive commissions on qualified sales. ShareASale is an ideal platform for businesses, affiliates, and agencies because of its excellent dashboard, fine-tuned reporting system, and flawless search option.
Refersion is a cloud-based tool for acquiring affiliates and tracking conversions for small to large enterprises. It has capabilities such as referral link promotions, customized branding, affiliate payments, reporting, shopping carts, and click monitoring. Affiliates can be given trackable URLs by managers thanks to Refersion, allowing buyers to monitor orders and sales in real-time. It also empowers team members to track orders using conversion triggers like coupon codes, emails, and stock-keeping units.
Post Affiliate Pro is an extensible and easy-to-use affiliate marketing software that manages and automatizes every aspect of your affiliate program. It allows users to have access to the merchant panel, and their affiliates will have access to the affiliate panel, where they will be able to monitor their statistics and manage their promotion materials. It’s a fantastic tool for recruiting and managing affiliates but also to keep track of your affiliate’s referrals, commissions, and payouts, among other things.
Tapfiliate is a cloud-based affiliate marketing platform that lets businesses build, track, and optimize their own affiliate and influencer marketing campaigns. Tapfiliate’s affiliate software lets users personalize their affiliate pages, referral links, and emails, allowing them to operate a global campaign with ease. Its main features include brand management with white-labeling possibilities, customized referral links, and coupons. Tapfiliate enables automated commissions and payout capability, performance monitoring, workflow automation, and an all-access rest API.
Everflow is a partner marketing platform that allows companies to track, monitor, and analyze numerous marketing campaigns from a single dashboard. Everflow uses real-time analytics to determine which placements are the greatest and worst performers as well as data on the number of clicks by country, city, affiliate, date, and more to help with placement administration and monitoring. It enables users to access performance data and analyze campaign KPIs from a central dashboard on the cloud-based platform. Everflow also gives you access to fraud-detection tools to identify fraudulent placements.
TUNE is a cloud-based platform for managing marketing partnerships across online channels for small to large enterprises. It includes key capabilities such as fraud prevention, payment processing, customizable branding, campaign management, and reporting. TUNE allows professionals to promote their brand and their target audiences, as well as track campaign results in real-time. This platform also allows users to monitor and record actions in the event log, as well as produce alerts for unauthorized traffic sources.
Referral Rock is a referral marketing program that enables any company to gain more clients by automating every step of the referral marketing process so that it can be scaled and measured regularly. It aids in the acquisition of customers, the scaling of best practices, and the development of brand awareness. With built-in integrations, workflow automation, and reward fulfillment, it transforms a company’s existing relationships into predictable sources of new consumers. Referral Rock offers other capabilities such as unlimited referrals, standard rewards, and integration.
You’ll quickly see how helpful affiliate marketing is if you use one of these affiliate marketing software solutions to track your affiliate marketing program traffic. Since you only pay for actual conversions, it’s also relatively inexpensive compared to PPC advertising.
Things to know about affiliate marketing software
Affiliate marketing is one of the most potent weapons in your digital marketing arsenal. You can use affiliate marketing to promote your items by working with bloggers, publishers, or other influencers who can reach their audience. Affiliates receive a commission on each product they sell; your brand only pays marketing fees when you generate sales. This partnership is often mutually beneficial for both parties: the brand receives relatively inexpensive advertising, while the affiliates receive payment for said promotion.
An affiliate marketing platform simplifies all aspects of affiliate program management. Onboarding, tracking, reporting sales and clicks, referral management, optimization of site traffic, and commission payments are all part of this process. The more you know about what strategies work, the more effectively you can expand your affiliate marketing campaign.
You can access a marketplace of affiliates by using an affiliate marketing platform. Aside from protecting your and your partners’ privacy, it also helps avoid fraud. This builds confidence for all parties involved. To better connect with affiliates, many solutions for affiliate marketing allow businesses to send emails and newsletters directly from the software itself.
SaaS affiliate marketing is a popular method of referral-based agreement in which websites such as deal sites and blogs are rewarded for referring customers to you. These collaborations rely on word-of-mouth to spread the word about your product or service. Regardless of whether a company is new or old, it has long been understood that partnerships are one of the most successful strategies to increase growth rates in the technology business.
A prospective SaaS customer could look for software solutions in business and industry blogs to solve a specific problem. Linkedin or Reddit are also common places to look for trusted social media influencers’ perspectives. Before making a purchase, they’ll look for any discounts that might be offered to save money. As they go through the process, they’re interacting with people and publications that you may use to advertise your brand. Here we have referral relationships.
A SaaS product can swiftly grow through social connections and go viral when engaging, with relevant publishers, deal sites, companies, social influencers, and passionate early adopters.
Let’s begin with the basics of each marketing strategy:
Referral programs reward current customers and users for each new customer they bring in. One-time discounts, gift cards, or service upgrades are common forms of compensation. The customer is the most important participant in a referral program.
On the other hand, affiliate programs pay actual bloggers, influencers, brand ambassadors, and other partners (known as affiliates) for any new customers they refer. Typically, affiliate program rewards are cash-based.
Affiliate programs differ from referral programs in that the affiliate partner does not have to be a current customer of the company being promoted. It doesn’t matter if affiliates aren’t customers; their audience should comprise leads of the company’s target market.
Many different kinds of collaborations are possible.
- Content marketing programs in blogs and web pages
- Coupon-site programs
- Review-site Programs
- Loyalty Portals
- Incentive Programs
- Email Marketing