Best CRM Software To Drive Sales [2023]

Businesses need CRM more than ever to be successful. Manually typing data into spreadsheets is becoming obsolete. If you’re still relying on these approaches, it’s time to shift your attention to CRM.

CRM will assist you in automating tasks that will considerably improve your employees’ performance.

Here is the best CRM Software for your business.

What Are the Benefits of Using CRM Software?

The main benefits of using CRM software include:

1. Keeps track of your contacts

Your contacts are first and foremost. As your company’s customer base expands, you’ll need a system to organize that data in a way that benefits you. This clear perspective of your relationships will also aid in the smooth running of sales operations.

2. Reports your sales

CRMs allow you to keep track of sales performance using metrics such as calls made and deals closed.

3. Segments your customers

Customer segmentation is a hot topic among digital marketers and sales teams. This is useful not only for campaign customization but also for segmenting prospects based on deal size, region, and other factors. As a result of the segmentation, your sales team will be more focused.

Top CRM Software

Why Do Startups and Small Businesses Need CRM?

A well-chosen, well-configured CRM can assist startups (and all other businesses):

• be more organized in their daily workflows and procedures
• aid in the automation of repetitive chores or processes
• enable you to explore your contact database easily
• combine all of your data sources to develop an omnichannel approach to client data
• give historical data on clients, such as emails, notes, previous purchases, and so on
• provide transparency into data ownership as well as sales numbers
• enable a more personalized, unique, consultative, and high-value experience for their customers.

A platform that allows you to collect all that data and compare your processes and actions against one another while also allowing for flexible modification makes for an ideal customer service solution.

Why Do Salespeople Hate CRM?

CRM solutions do not always provide a win-win situation for salespeople. They are requested to give up their time by updating contacts opportunities and filling out visit reports, and they are not compensated in any way.

The systems appear to be in place for the benefit of management. From the sales rep’s point of view, the system seems to be built to control them rather than assist them with their everyday work.

Another consideration is that most CRM software is developed for the PC era. Good salespeople spend a lot of time on the road and use tablets. However, most CRM systems are not mobile-friendly and deliver a poor user experience for sales representatives.

👉 In today’s business world, data is considered a commodity. We operate in such data-heavy systems that data management is more crucial than ever. Furthermore, user experience (UX) is almost as critical as the tool’s functions. The capacity of your staff to navigate the program swiftly and efficiently is vital. Because everyone is either on the go, incredibly busy, or both, they cannot be slowed down by slow or difficult-to-use technologies.

Wrap Up

It’s a well-known fact that CRM integration can be tricky. About 50% of new CRM implementations fail. Even the so-called “successful” CRM implementations fail to go according to plan. Only 40% of all CRM clients have an adoption rate of more than 90%—meaning that most users aren’t taking full benefit of these platforms’ capabilities.

As a primary obstacle to user adoption, the lack of product expertise is frequently highlighted. Make sure your CRM implementation projects go off without a hitch by picking the right one for your needs.