Businesses need CRM more than ever to be successful. CRM technology is expected to be the most expensive business software by 2022. Manually typing data into spreadsheets is becoming obsolete. If you’re still relying on these approaches, it’s time to shift your attention to CRM. CRM will assist you in automating tasks that will considerably improve your employees’ performance.
Here is the best CRM Software for your business.
Check out the full list of CRM software
Top CRM software
Salesforce Sales Cloud is an on-demand CRM platform that focuses on sales and customer relationships and offers solutions for small, medium, and enterprise organizations. Lead management, marketing automation, and contact management are just a few of the CRM features available on this Salesforce platform. These applications help businesses in managing customer accounts, tracking sales leads, executing and managing marketing campaigns, and providing post-sale service. Salesforce CRM is only available for software-as-a-service (SaaS) deployment. This Salesforce app also provides a technology stack that includes database, security, workflow, and user interfaces.
Keap is a cloud-based sales and marketing platform that combines CRM, marketing automation, and e-commerce features into a single platform. The platform allow its users to segment contacts, track customer interactions, send emails, and run campaigns with tailored communication triggers based on email opens, clicks, and other factors. Users can execute analysis on parameters including emails, campaign performance, and ROI data using the system’s reporting and analytics features. Keap is accessible remotely on Android and IOS devices and integrates with QuickBooks, SalesForce, Outlook, Gmail, and more
Monday.com is a process management platform that also works as a basic customer relationship management (CRM) solution, thanks to its extensive collection of ready-to-use templates for practically every common CRM workflow. The flexibility to employ a variety of data-rich templates makes it exceptionally simple for new and developing businesses to improve their day-to-day tasks and long-term projects management. While monday.com is not a purpose-built CRM platform, its long-standing experience with process-based workflows and automated tasks translates effectively to customers.
Zoho CRM is a solution that gives SMBs and corporations complete control over their customer relationship lifecycle management solution. The main features of the platform are contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support & service, inventory management, reporting & analytics. Zoho CRM integrates with G Suite, WordPress, MailChimp, Evernote, Unbounce, and other third-party platforms. The Zoho CRM software development kits give you the tools you need to create new custom CRM functionalities.
NetSuite’s CRM software is the only cloud solution that delivers a full view of your customers in real-time. From lead to opportunity, sales order, fulfillment, renewal, upsell, cross-sell, and support, NetSuite CRM ensures that information flows smoothly across the entire customer life cycle. Traditional CRM features like sales force automation, customer service management, and marketing automation are all available on the platform. NetSuite also allows service reps real-time visibility into historical and current customer transactions, inventory, fulfillment, service, and payment status.
HubSpot CRM, a cloud-based customer relationship management (CRM) tool, assists businesses of all kinds in tracking and nurturing leads as well as analyzing business KPIs. The capabilities available are outbound and inbound marketing, sales automation, sales pipeline management, customer relations management, email tracking, lead management, contact management, and more. HubSpot CRM provides a visual dashboard that shows the whole sales funnel in real-time which is highly valuable. Companies can track client interactions via email, social media, live chat, or phone calls using the CRM system, and each interaction is recorded in a timeline categorized by lead.
Pipedrive is a web-based sales CRM and pipeline management tool that helps companies organize sales activity and manage deals. Pipedrive, which was built utilizing an activity-based selling methodology, automates every step of the process of turning a possible deal into a successful sale. The solution may be accessed anytime, anywhere, using any web browser or dedicated mobile apps because it is a cloud-based program. Pipedrive also provides unique sales reporting solutions for tracking individual and team goals, analyzing sales data, and creating visual reports.
Zendesk is a customer-centric CRM firm that creates support, sales, and customer engagement software to improve customer interactions. It allows you to communicate with customers via any channel while keeping all the interactions and relevant context in one place for your employees. Zendesk is a unified agent workspace that enables your teams to serve customers with a speedier, more personalized experience.
SugarCRM is a cloud-based program for automating sales, marketing, account management, and customer relationship management. The platform includes customizable home pages, a new-user “wizard” tool for beginners, a shortcut bar, enhanced-view global search functions, and downloadable plug-ins, among other things. SugarCRM is an open-source CRM system that provides flexibility by allowing its users to customize the tool to meet their various businesses needs. It also integrates with a variety of third-party systems and enables the created new modules using the built-in tools.
Insightly is a customer relationship management (CRM) tool that works across all industries to help organizations thrive. All of your customer, sales, and company data—leads, contacts, emails, events, quotes, projects, tasks, opportunities, and business reports—can be centralized and managed in one easy-to-use, versatile, and secure CRM that scales with your business. Customize workflows and processes with Insightly’s custom objects and apps to meet your specific business needs and preferences, ensuring high adoption and satisfaction. Insightly may be easily integrated with other software, such as email, file management, accounting, and messaging platforms.
Close is a sales engagement CRM that aims to assist small businesses to convert more leads into revenue. This tool is designed for smart and agile teams that operate remotely and it allows you to email, call, and text your leads without any add-ons. You’ll reach more leads, follow up more often, and close more deals with the help of productivity tools like task reminders and Power Dialer. All of this is contained on a single timeline for complete team transparency. The software has an open API and offers integration with 50+ apps including Zapier, Zendesk, and Wufoo.
It’s a well-known fact that CRM integration can be tricky. About 50% of new CRM implementations fail. Even the so-called “successful” CRM implementations fail to go according to plan. Only 40% of all CRM clients have an adoption rate of more than 90%—meaning that most users aren’t taking full benefit of these platforms’ capabilities.
As a primary obstacle to user adoption, the lack of product expertise is frequently highlighted. Make sure your CRM implementation projects go off without a hitch by picking the right one for your needs.
Things to know about CRM software
CRM platforms bring both consumer and prospect data together, allowing for greater insight into customer experiences. CRM software focuses solely on sales functions, including contact, account, and pipeline management. A CRM is an archive in which all records, interactions, and notes are processed, and it is at the heart of every good sales organization. CRM systems enable organizations to identify, sort quickly, and update communication and engagement data when needed during the consumer lifecycle. Contacts should be organized hierarchically into a common entity or agency, allowing sales staff a complete picture of contacts with a prospect’s or customer’s related employees.
The main benefits of using CRM software include:
1. Keeps track of your contacts
Your contacts are first and foremost. As your company’s customer base expands, you’ll need a system to organize that data in a way that benefits you. This clear perspective of your relationships will also aid in the smooth running of sales operations.
2. Reports your sales
CRMs allow you to keep track of sales performance using metrics such as calls made and deals closed.
3. Segments your customers
Customer segmentation is a hot topic among digital marketers and sales teams. This is useful not only for campaign customization but also for segmenting prospects based on deal size, region, and other factors. As a result of the segmentation, your sales team will be more focused.
A well-chosen, well-configured CRM can assist startups (and all other businesses):
- be more organized in their daily workflows and procedures
- aid in the automation of repetitive chores or processes
- enable you to explore your contact database easily
- combine all of your data sources to develop an omnichannel approach to client data
- give historical data on clients, such as emails, notes, previous purchases, and so on
- provide transparency into data ownership as well as sales numbers
- enable for a more personalized, unique, consultative, and high-value experience for their customers.
A platform that allows you to collect all of that data and compare your processes and actions against one another while also allowing for flexible modification makes for an ideal customer service solution.
CRM solutions do not always provide a win-win situation for salespeople. They are requested to give up their time by updating contacts opportunities and filling out visit reports, and they are not compensated in any way.
The systems appear to be in place for the benefit of management. From the salesrep’s point of view, the system seems to be built to control them rather than assist them with their everyday work.
Another consideration is that most CRM software is developed for the PC era. Good salespeople spend a lot of time on the road and use tablets. However, most CRM systems are not mobile-friendly and deliver a poor user experience for sales representatives.
👉 In today’s business world, data is considered a commodity. We operate in such data-heavy systems that data management is more crucial than ever. Furthermore, user experience (UX) is almost as critical as the tool’s functions. The capacity of your staff to navigate the program swiftly and efficiently is vital. Because everyone is either on the go, incredibly busy, or both, they cannot be slowed down by slow or difficult-to-use technologies.