Investing in a well-functioning e-commerce site is more critical than ever during these extraordinary times. The competitive nature of today’s e-commerce business necessitates that marketers offer their customers a unique purchasing experience. In addition to increasing conversion rates, successful and distinctive customer experiences may also generate a lasting brand image that will keep consumers returning regularly.
Here are top e-commerce merchandising software to create compelling and differentiated customer experiences.
Check out the full list of e-merchandising software
Top e-merchandising software
Searchspring is an e-commerce platform that enables online merchants to personalize the consumer shopping experience and manage marketing campaigns. Businesses can use the platform to assess product information, rank items, generate suggestions, and overlook typographical errors in order to provide customized search results. It enables administrators to improve product results by using the drag-and-drop capability to organize products according to relevance, for instance by positioning the best-selling articles at the top or by promoting products that are on sale. The technology also enables teams to provide customers with cross-selling and related product recommendations.
Bloomreach is a cloud-based commerce experience platform that enables organizations to create personalized customer experiences. It includes a product portfolio that enables genuine customization, an AI-driven search and merchandising, as well as outstanding CDP, CMS, and marketing automation solutions. This platform leverages the power of unified customer and product data with the speed and scalability of AI-optimization to build revenue-driving digital commerce experiences that convert no matter the channel used. Bloomreach collaborates with merchandisers to enable them to become more data-driven and more effective.
Clerk.io is an e-commerce customization platform that uses AI to enable online retailers to capture, convert, and retain more consumers. Clerk.io’s intelligent search engine identifies consumer search intent and context, automatically corrects spelling errors, and recommends related requests and relevant content. E-commerce administrators can utilize the Clerk.io recommendation tool to offer customers recommendations based on trending products, seasons, order and click history, cross-selling strategies, and more. Its drag-and-drop interface allows customers to develop product placement designs, product category pages, checkout pages, and way more.
Nosto is a commerce experience solution that re-engages consumers thanks to features such as overlays, email retargeting, and strategic consumer recapture. Nosto accomplishes this in a novel way by monitoring visitors’ mouse actions and anticipating their behaviors. This ‘exit intent’ action tracking then sends a targeted recapture email to attract the consumer back to the site and finalize the sale. Nosto intelligently gives top recommendations based on browsing behavior, providing the consumer with more possibilities and higher enticement to convert.
Vue.ai is a retail automation software that uses artificial intelligence to help merchants increase revenue exponentially. It continuously studies and learns customer behavior in order to customize AI personalization models to fit retailers’ business requirements. By learning from customers’ actions on their sites and by correlating it to rich product data, the algorithms create sophisticated shopper profiles for each shopper. Using this, the AI discovers and highlights the products in the catalog that the consumer is most likely to buy throughout the purchasing experience.
SLI Systems is an e-commerce AI-powered predictive search engine that assists customized customer experiences by delivering accurate results. It also improves the search experience by providing personalized recommendations, which may result in increased sales. SLI Systems is impressive in that it learns about consumers, their actions, and preferences over the time when they visit your site frequently. SLI Systems also assists in increasing site traffic by automating your strategy through integrated SEO. It collects data from your clients in order to help you rank higher in search engine results.
Smart Merchandiser is a cloud-based e-merchandising software that enables merchants to optimize their storefronts without the use of complicated technology or pages of bulky data. Smart Merchandiser is a program that optimizes the sequence of a user’s catalog in order to boost sales. Professionals can use the software to arrange products on their web page by simply dragging and dropping them, or allows to categorize products using advanced business processes. Smart Merchandiser enables digital merchandising teams to make smart display decisions by providing all of the data they require for each product in a single click, improving the online shopping experience for consumers.
Algolia is a search engine that enables organizations to easily develop relevant, scalable, and lightning-fast search and discovery experiences for their customers. It aids in the acquisition of customers and in the management of relationships. It’s a SaaS-based web search tool with trustworthy infrastructure, efficient APIs, and straightforward documentation. Algolia assists in finding relevant content at no cost by reviewing the clients’ conversations and searching for any topic the client is interested in. Algolia’s capabilities include a search API for quick and relevant searches, the ability to analyze user opportunities, the capacity to automatically extract and improve website content, and much more.
Think about how you can make your e-commerce site a branded experience for customers from the homepage to the checkout while yet being authentic to your brand.
Visual merchandising is still essential, even if you can’t use smells and in-store displays as you would in a physical store.
More consumers will return for a second great buying experience as time goes on if online businesses can deliver an engaging and customized shopping experience as brick-and-mortar stores can.
Things to know about e-merchandising software
E-commerce merchandising is both an art and a science. Its mission is to increase sales by putting customers in touch with the best-fitting items.
The primary goal of e-commerce merchandising is to assist customers with their own purchasing experiences. When it comes to e-commerce, the consumer journey is more complicated than it is in brick-and-mortar businesses. Visitors to brick-and-mortar stores are almost universally confronted with the same views, odors, and personnel as they make their way into the establishments. But online, customers can use a variety of routes to get to your e-commerce site.
To guarantee that every consumer who visits your site has a comparable experience, you may use e-commerce merchandising to ensure that they are treated equally.
Optimized search and browse
To increase sales, you need to make it easy for customers to find what they’re searching for. When it comes to searching and merchandising, it’s time to stop seeing them as separate systems that stand on their own. It’s better to focus on making them part of a single, seamless, omnichannel process that learns from your customers constantly, a system worthy of ongoing investment and refinement.
Ineffective navigation and unsuccessful search have the same detrimental consequences on the user experience. As soon as customers can’t find what they’re looking for on a website, it prompts them to leave, and many will never return. With smartphones and tablets, poor navigation may be pretty problematic. Ensure that your clients can find your items by applying the following features:
- Consider using faceted search and filtering.
- Include trending, previously seen, and highly recommended items.
- Adopt intuitive menus.
Personalization demands considerably more precise data on how people interact with your site than segmentation does, and this data can only be obtained through omnichannel retailing. Personalization is more challenging to get right, but the benefits of conversions and revenue are worth it.