Best Heatmap Software To Boost Conversions [2023]

Let’s face it: There are many ways to improve your website’s conversions. But how can you judge which methods are worth implementing when there is so much competition?

The days of tedious, time-consuming data and feedback collation are over. The use of heatmap software allows you to quickly learn how your visitors use your website, what they need, and how they experience it.

Take a closer look at the best heatmap tools to provide unique and exciting information to your company.

What Does a Heatmap Show?

Heatmaps highlight which sections of your page are most popular with visitors. You may use a heatmap to examine how users click, scroll, and move their mouse on your page, depending on the heatmap you produce.

For example, click heatmaps reveal where users are clicking, which is useful for a number of reasons.

Most clicked elements: The elements on your page with the highest rate of user clicks can tell you where people are spending the majority of their time.

Dead Links: Dead clicks occur when users click on non-clickable components.

How Do I Create a Heatmap of My Webpages?

You’ll need a heatmap software application, such as the ones listed below, to build one. All you have to do is select the activities you want to analyze (scrolling, clicking, mouse movement) and the web pages for which you want to generate a map.

What Are the Different Types of Website Heatmaps?

The most common types of website heatmap analysis are as follows:

• Mouseflow heatmap: Mouseflow heatmaps track where the user’s cursor moves on your website throughout a session.
• Clickmap: A clickmap can combine data from several users’ clicks and display the findings in the form of a colorful heatmap, with the warmer colors representing the elements that were most often clicked on.
• Click percentage map: Click percentage maps are a sort of website heatmap that is incredibly effective for measuring your users’ activity. These heatmaps show the click results as percentages across the elements on the website where people clicked the most.
• Scrollmaps: Scrollmaps employ a warm-to-cold color pattern, comparable to mouseflow heatmaps and clickmaps. Scrollmaps, on the other hand, display the colors in horizontal lines across the screen, generally beginning with red from the top, because it is the most viewed portion of web pages in general. As you scroll down the screen and below the fold, the horizontal hues get cooler.
• Confetti map: Confetti maps are unique in that they display more than simply the density of clicks. Instead, they present it like it is: how many users clicked and where they clicked. As a consequence, you can see all of the mouse clicks on the website as dots.

How Can Click Heatmap Improve Conversions for Your Site?

Understanding user behavior is key to improving your website’s conversions, and click heatmaps are an excellent tool to find out how people are interacting with your website.

Here are some ways click heatmaps can help you increase your conversion rate:

1. If a click heatmap shows you an unclickable element is receiving too many clicks, it means users think it’s clickable. Eliminate this confusion to make significant elements more attention-grabbing.
2. CTAs have a great impact on your conversion rate, and heatmaps show you whether visitors are interacting with your CTAs effectively or not.
3. With heatmaps, you can detect popular areas of your website to put more important elements in these areas.
4. Click heatmaps enable you to identify the elements that don’t get much attention. You can replace these elements with more important content.

Top Heatmap Software

Wrap Up

Any of these solutions could help your site gain more traffic, conversions, and engagement, so you have many options.

Now, it’s up to you to choose the appropriate tool for your situation.