Let’s face it: There are many ways to improve your website’s conversions. But how can you judge which methods are worth implementing when there is so much competition?
The days of tedious, time-consuming data and feedback collation are over. The use of heatmap software allows you to quickly learn how your visitors use your website, what they need, and how they experience it.
Take a closer look at the best heatmap tools to provide unique and exciting information to your company.
Check out the full list of heatmap software
Top heatmap software
Mouseflow is a behavior analytics platform that helps UX designers, product managers, digital marketers, and SMBs improve conversions by optimizing website experiences. Mouseflow can provide answers that standard analytics tools can’t by allowing you to track your website visitors’ sessions, creating automatically 6 types of heatmaps for all your pages, setting up funnels to track where and why your visitors drop. It also allows using form analytics to optimize your lead generation and conducting feedback campaigns to discover more about your visitors.
Vwo is a heatmap platform that allows you to examine your website visitors’ click patterns and behavior by generating several report kinds such as click map, scroll map, click area, and element list. The heatmap reports help you to enhance your website’s performance by analyzing which elements are getting the most attention from visitors and which ones aren’t, allowing you to rethink the layout and content of your landing page elements.
Plerdy Heatmaps is an online analysis tool, a bit difficult for newbies due to the various parameters included, that allows you to examine where your website’s clicks were performed. All website clicks are tracked and shown in real-time. In the admin area, you can evaluate all pages at once, as well as analyze user behaviors on your website and landing pages to see what works and what needs to be adjusted or removed.
Hotjar is a heatmap analysis application that simply connects to a website and records usage patterns. Heat sources are used to exhibit this as a visual representation on your website. The platform includes key features such as click heatmaps, move heatmaps, scroll heatmaps, heatmaps split by device, and sharable heatmaps. All of Hotjar’s heat maps show a user’s motivation and desire, which can be leveraged to improve a site’s conversions and performance. Hotjar integrates with 3rd party software like Slack, Segment, Wix, Joomla, and more.
Clicky is a real-time web analytics service that allows businesses to track, assess, and report on-site visitors in the cloud. The main features of this tool are action tracking, heatmaps, path analysis, data export, engagement analytics, split testing, and customer segmentation. Marketing teams can define and measure goals for page views as well as any other action taken by visitors, such as clicking on outbound links, downloading files, and so on. Clicky works with a lot of 3rd party apps such as WordPress, Shopify, Smarty, PrestaShop, and Joomla.
Lucky Orange is an all-in-one conversion optimization solution that helps website owners discover why some visitors aren’t converting. Lucky Orange is quick to install and doesn’t require any coding knowledge. Its 2 main features are session recordings and dynamic heatmaps, which show you where users clicked, scrolled, and tapped on your website, so you can figure out what’s keeping them from making a purchase. With dynamic heatmaps, you can see an aggregate picture of what users engage with the most (or least) or drill down into a single person’s visitor path with a session replay.
Crazy Egg empowers businesses in determining the behavior of their site’s visitors. Its key features are click-tracking, hotspot pinpointing, and the ability to observe where visitors stop scrolling. It also connects clicks to different types of traffic. Its overlays show you how many visitors are visiting and where they are clicking, and allow you to determine when a user’s attention disappears by tracking how far down the page they scroll. Crazy Egg not only tracks visitors, but it also tracks traffic sources to specific behaviors, such as the page landing linked with a keyword or what Facebook traffic does on your site.
Any of these solutions could help your site gain more traffic, conversions, and engagement, so you have many options. Now, it’s up to you to choose the appropriate tool for your situation.
Things to know about heatmap software
Heatmap is a type of data analysis that will assist you to understand how users interact with your website. Colors are used to represent values rather than numbers, making it easier to grasp and analyze more complicated data sets.
Heatmaps are used to highlight which sections of your page are most popular with visitors. You may use a heatmap to examine how users click, scroll, and move their mouse on your page, depending on the sort of heatmap you produce.
For example, click heatmaps reveal where users are clicking, which is useful for a number of reasons.
Most clicked elements: The elements on your page with the highest rate of user clicks can tell you where people are spending the majority of their time.
Dead Links: Dead clicks occur when users click on non-clickable components.
Heatmaps use a color scale to show you exactly how people interact with your site. Popular sections of your site, known as hotspots, will be highlighted in vibrant colors such as reds and oranges. Less popular sections of the website will be shown in cold colors such as blues and greens.
You’ll need a heatmap software application, such as the ones listed above, to build one. All you have to do is select the sort of activities you want to analyze (scrolling, clicking, mouse movement) and the web pages for which you want to generate a map.
The most common types of website heatmap analysis are as follows:
- Mouseflow heatmap: Mouseflow heatmaps track where the user’s cursor moves on your website throughout a session.
- Clickmap: A clickmap can combine data from several users’ clicks and display the findings in the form of a colorful heatmap, with the warmer colors representing the elements that were most often clicked on.
- Click percentage map: Click percentage maps are a sort of website heatmap that is incredibly effective for measuring your users’ activity. These heatmaps show the click results as percentages across the elements on the website where people clicked the most.
- Scrollmaps: Scrollmaps employ a warm-to-cold color pattern, comparable to mouseflow heatmaps and clickmaps. Scrollmaps, on the other hand, display the colors in horizontal lines across the screen, generally beginning with red from the top, because it is the most viewed portion of web pages in general. As you scroll down the screen and below the fold, the horizontal hues get cooler.
- Confetti map: Confetti maps are unique in that they display more than simply the density of clicks. Instead, they present it like it is: how many users clicked and where they clicked. As a consequence, you can see all of the mouse clicks on the website as dots.
Understanding user behavior is key to improving your website’s conversions, and click heatmaps are an excellent tool to find out how people are interacting with your website.
Here are some ways click heatmaps can help you increase your conversion rate:
- If a click heatmap shows you an unclickable element is receiving too many clicks, it means users think it’s clickable. Eliminate this confusion to make significant elements more attention-grabbing.
- CTAs have a great impact on your conversion rate, and heatmaps show you whether visitors are interacting with your CTAs effectively or not.
- With heatmaps, you can detect popular areas of your website to put more important elements in these areas.
- Click heatmaps enable you to identify the elements that don’t get much attention. You can replace these elements with more important content.