“A picture is worth a thousand words.”
The better the images you will use on your web pages, the more engagement you may assume to get. But a major issue with high-resolution images is that they tend to have large files that take a long time to load, making them difficult to use. If your website takes more than 3 seconds to load, 53% of visitors will quit.
However, you don’t have to worry. You can speed up the loading of your website and visuals by lowering the size of your images without sacrificing quality. Consider some of the most effective online image optimization tools.
See the full list of image optimization software for free
Top image optimization software
ShortPixel is a powerful image optimizer and compressor that helps customers enhance their website’s efficiency and SEO ranking by substantially reducing the size of image files. It comes with two WordPress plugins called ShortPixel Image Optimizer and ShortPixel Adaptive Images. The first one allows compressing images and auto-optimizes images and website history, while the other one optimizes and sizes images via smart cropping, which works by automatically determining the subject of an image and then cropping it to emphasize that subject.
Imagify is an easy-to-use image optimization application that allows website owners to make their pages faster by using lighter images. This solution enables users to optimize and compress images without restrictions in various formats, such as PDF, JPG, PNG, and GIF. What’s more, Imagify allows converting images to WebP — the next-gen format recommended by Google to make images faster and improve the PageSpeed Insights score.
Smush is a cutting-edge image optimization software that optimizes users’ images, enables lazy load, resizes, compresses, and enhances google page speed thanks to its strong WordPress image compressor. The WP Smush image optimization plugin’s key features include lossless compression, CDN connectivity, and WebP integration. It enables bulk image optimization, identifies the images that are slowing down your website, and processes all images’ formats such as PNG, GIF, and JPEG.
Kraken.io is a comprehensive image optimization and compressor solution with cutting-edge algorithms designed to save businesses’ resources and storage space while drastically improving website load times. The platform’s API manages engineering processes such as advanced system monitoring and quality of service monitoring. Kraken.io allows users to optimize pictures and select specific hardware designed exclusively for resource-intensive image optimization activities. It includes image optimization features such as cloud storage, auto backup, chained transformations, progressive rendering, webP Format
ImageKit is an image optimization software that enables organizations to deliver high-quality images without sacrificing performance. It includes an image CDN intended to integrate with existing infrastructure, it streamlines image management and delivery. It offers real-time image optimizations and modifications such as resizing, smart cropping, watermarking, and DPR transformations, as well as delivering photos in the format appropriate for the user’s device and browser. It includes functionalities such as an advanced media library with comprehensive asset management, performance alerts with issue fixes, image performance statistics, and more.
To speed up page loading speeds, you should optimize your website images as much as possible. Image optimization speeds up your website and lowers your bandwidth use, saving you money on your web host’s costs.
Things to know about image optimization software
Image optimization is developing and providing high-quality pictures in the optimal format, size, and resolution to maximize user engagement. It also entails appropriately annotating images so that search engine bots can read them and understand the webpage context.
Image optimization increases loading speed, SEO position, and customer experience. Web page loading speed is the time it takes for a page to load entirely. Websites that load in under two seconds are the most popular among visitors.
Images may account for up to 80% of the weight of a web page. The larger the website’s size (MB), the longer it will take to load.
Image optimization is critical for the following three reasons:
- Bounce rate: In Google’s estimation, bounce rates rise by 90% when page load time exceeds five seconds.
- Google ranking: Google is penalizing websites that take too long to load in search results as of July 2018.
- UX: A website’s user experience is directly influenced by its visual quality, responsiveness, and loading speed.
Image optimization in SEO entails more than just Alt Tag, Meta Tag, and File Name. Image optimization is a full component of Off-Page SEO.
Here are ten tips you should follow when adding images to your web pages:
- Use descriptive and simple English when naming your images
- Intelligently optimize your alt tags
- Plan your image sizes and product angles.
- Scale down your image file sizes
- Understand when to use which image file type
- Handle your thumbnails appropriately
- Use image site maps
- Be wary of the images you use when illustrating your website
- Use CDN with caution
- Check your images