If you’re looking for the best landing page builder, this article is for you. There are lots of landing pages builders, from simple HTML page builders to all-in-one platforms with a lot of customization and options.
Whether you’re building your first page or want to replace your current landing page platform, your pages have to be optimized for conversion. So your landing page builder needs to help you with just that.
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Top landing page builders
Hubspot is a multidimensional company that sells “inbound marketing” software. The landing page builder on Hubspot is really simple to use and has a drag-and-drop design, so you can simply move the items you want into place and publish the page right away. It also has an optimization checklist built-in that analyzes your page and suggests edits/updates. “Section blocks” can also be saved for use on other Hubspot landing pages. This helps you keep a consistent brand and streamline your process.
Mailchimp is an all-in-one marketing solution that includes a complete marketing platform as well as an email marketing service. Their landing page builder is simple to use and focused on capturing leads. It’s simple to set up and use, and there are a lot of landing page templates to choose from. They also feature a number of tracking options that provide valuable data for optimizing your landing pages.
Unbounce’s Conversion Intelligence™ Platform assists you in converting more visitors into leads, sales, and customers. Unbounce combines your expertise with machine learning to help you turn your ideas into successful marketing campaigns, from pre-optimized landing pages built in minutes to stunning content generated for you. Smart Builder is the only landing page builder that includes pre-optimized page designs tailored on your industry, target audience, and campaign objectives.
Leadpages is a best-in-class website builder that enables entrepreneurs and marketers to effortlessly create web pages, generate leads with confidence, and convert clicks into customers on a continuous basis. Leadpages helps you get started and stay in business online, with everything from landing pages to websites. Every page you publish with Leadpages is meticulously optimized to collect leads and close sales and it doesn’t require any technical skills. You can easily construct full microsites, ad campaign landing pages, and more with a simple drag and drop builder and high-converting templates that are mobile responsive out of the box.
Instapage is a cloud-based landing page software that allows businesses to build targeted post-click landing pages. Instapage is designed to integrate with Google apps, such as Google Adwords and Analytics, allowing content authors to capture marketing data and share it with in-house CRM and marketing automation tools. The page editing tool from Instapage enables businesses to create mobile-responsive web pages that are automatically adjusted for a variety of devices and screen resolutions. By watching visitors’ activities and evaluating their behavior, pages can be optimized for conversions. A/B testing is also available as part of the solution.
MailerLite is an email marketing software with a straightforward user experience. It is designed for people of all skill levels and allows you to build professional campaigns from start to finish. Grow your audience with custom landing pages, forms, and pop-ups, produce gorgeous newsletters with the intuitive drag-and-drop editor and pre-designed templates; and engage your subscribers on a more human level with personalization, automation, segmentation, and surveys (just to name a few). MailerLite’s integration list continues to grow with WordPress, Zapier, Shopify, WooCommerce and many more.
Cruip is a great tool for young startups and entrepreneurs who have amazing ideas but lack the funds (or skills) to effectively market their products. It offers beautifully designed HTML, React, Vue.js, and Tailwind landing pages, as well as various dashboards! It can help you save a lot of time by allowing you to create your startup landing page in just a few minutes.
Landingi is a complete landing page platform that requires no coding or computer expertise.
Create, publish, and optimize your landing pages, as well as to conduct A/B testing by yourself. You can easily construct a landing page using their drag-and-drop editor. Choose from over 100 templates to ensure a high conversion rate, then use integrations to automate your marketing efforts and take your marketing to the next level. Your landing pages will be tailored to your target audience and PPC ads.
With PageMaker’s advanced plug-and-play editor, you can build conversion-focused mobile-first landing pages in minutes. Choose from more than 50 conversion-focused templates or more than 500 pre-made modules that are highly responsive and load instantly. Capture leads, integrate with your favorite apps, and track results with real-time metrics and campaign insights. It’s a simple and enjoyable tool to use: simply drag and drop pieces from their library of pre-made designs and themes onto your page to build landing pages.
Things to know about landing page builders
A landing page is a standalone web page designed to direct traffic to a specific marketing objective (lead capture or sales). Unlike any other web page, it eliminates distractions and unnecessary click buttons or any other navigation tools. It is the page that appears or a visitor lands on after following a link in an email or ad from Google, Facebook, Instagram, YouTube, Twitter, and so on. To convert visitors to clients/leads, a landing page features a clear title and a call to action (CTA) button. The more concise and clear your landing page is, the higher the conversion rate.
A landing page can bring a lot of value to your business, and be less cost-effective and time-consuming than a regular website.
Landing pages work wonders for particular campaigns and you can always connect them to your website anyway. However, they can generate leads and capture e-mails being a stand-alone creature. And that is what many companies decide to do.
Also, it’s just easier to build a simple yet functional and impressive landing page than a very advanced website. Often companies do not want to waste time, resources, and of course money on developing websites. They need something that can work right now, and that can deliver. That is exactly what a landing page provides.
So, if you’re looking for speed, convenience, a variety of features, and a very intuitive creation process, make sure you find yourself the right landing page creator.
There are lots of landing pages builders, from simple HTML page builders to all-in-one platforms with a lot of customization and options. Whether you’re building your first page or want to replace your current landing page platform, your pages have to be optimized for conversion. When choosing your landing page builder, keep the following features in mind:
Now that you have an overview of everything you need to know about landing pages, get started on one today.
Landing pages are a great way to increase leads and conversions and provide a better customer experience with more targeted content.
While there is a bit of a learning curve with landing pages, the best way to learn is simply by starting and running tests with the tools listed above.
If you don’t know where to start, get inspired by the best companies to design your product.