Nowadays, customers want to trust the brands they do business with — and nothing builds and fosters trust like public relations.
However, the public relations sector is changing.
Blogs and influencers are overtaking established media channels. Journalists and editors are increasingly turning to Twitter, comments, and other online sources for information, while newsrooms are shrinking.
Many new PR software have emerged to assist in obtaining the most media attention.
Here are some public relations tools to keep an eye on.
Check out the full list of PR tools
Top PR tools
Muck Rack is a cloud-based platform helping public relations professionals and journalists to monitor media coverage and digital campaigning. The solution offers collaboration features, which enable team members to view media lists and track call logs, notes, and ongoing pitches between journalists and colleagues. Journalists can use Muck Rack to build portfolios, track the performance of their content, and improve their individual online branding. Muck Rack gives access to customizable widgets that can be used to create dashboards, track real-time campaign performance, and share presentations with internal and external stakeholders.
Prowly is an all-in-one workflow automation platform for public relations professionals, allowing businesses of all sizes to better manage media relations by saving time on routine activities. Its capabilities include media discovery from its database of worldwide media contacts with up-to-date contact information and filters on topic, industry, position, and location to identify the adequate fit. Prowly allows users to create a PR CRM with segmentation tags, scheduled follow-ups with customized messages, and email analytics to measure the impact.
BuzzStream is a public relations software that helps marketers run outreach operations using a customized relationship-building approach. Thanks to BuzzStream, users can find influencers to have their content shared and linked by the relevant people. The platform collects contact information, social profiles, and site stats to identify and prioritize the most important and influential contacts. This solution saves emails and tweets automatically and allows you to establish follow-up reminders. BuzzStream offers fully customized reports that provide detailed insight into outreach efforts, team effectiveness, and link placements.
HARO, also called Help a Reporter Out, is an online PR solution that allows journalists to collect public feedback. It links journalists and bloggers with relevant expert sources, allowing brands to communicate their stories and enabling them to meet journalists’ tight deadlines. It allows journalists and bloggers to spend more time writing and less time sourcing by distributing journalist requests from media outlets and enabling sources to identify topics related to their expertise, industry, or experience.
Agility PR Solutions is a cloud-based PR software that supplies PR and communications professionals with media outreach, monitoring, and analytics tools and services. Companies may use this tool to be the first to know what is being said about their brand, identify relevant influencers, send pitches and releases, and monitor outreach success. Agility PR Solutions also has a PR measurement capability that enables users to prove the impact of PR initiatives With the help of monitoring and measurement services.
NEWSWIRE is a press release management and distribution solution that enables companies to build custom press releases and campaigns and publish them to national, regional, and international media outlets. This cloud-based platform provides wire services, a built-in media database, and company newsroom features to companies across various industries. NEWSWIRE includes capabilities like press release distribution, a built-in media database, media tracking, performance analytics, and content monitoring.
The more people you reach out to, the more positive and bountiful your PR message will be. And for that, employ a PR tool to assist you to uncover authoritative voices that can persuade your target audience to learn and accept a brand.
Things to know about PR tools
Media and influencer targeting software is a public relations tool that assists businesses in identifying and contacting traditional media members, social media influencers, and bloggers with industry authority.
The ultimate purpose of media and influencer targeting software is to identify and engage with people whose audiences are likely to be interested in a company’s product or message.
Media and influencer targeting software provides businesses with a database of relevant influencers or tools for discovering top voices in a field of expertise.
Companies use this software to identify experts who are likely to share or generate new related information.
Public relations (PR) is leveraging media channels to promote your organization and build a favorable public perception. Managing your organization’s brand and messaging is also a part of public relations (PR).
Branding and public relations are closely related since they both deal with how information about a company is disseminated. The primary distinction between PR and branding is the emphasis placed on verbal and visual aspects such as logos, websites, and other marketing collateral.