Is your website user-friendly? What exactly is happening on your website? When, where, and why do people become frustrated? You’ve undoubtedly asked yourself these questions a hundred times. The good news is that you can answer them all by using session replay software.
If you’re looking for a session replay tool that suits your business needs, here are the best session replay tools available.
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Top session replay tools
Hotjar is a session replay tool that records user behavior by simply connecting to a website. The platform offers key functionalities such as click heatmaps, move heatmaps, scroll heatmaps, heatmaps split by device, sharable heatmaps, and visitor recordings. This software tracks visitor clicks, scrolling, and mouse movements in order to detect usability flaws. Visit recordings can not only be replayed but they can also be tagged and combined with notes. This helps team members understand significant concerns and improves the user experience.
Fullstory is a trusted digital experience intelligence (DXI) platform that delivers real-time insights into users’ online and mobile experiences by combining deep product analytics, extensive session detail, and collaboration capabilities. It provides qualitative data from thorough session details, which help users figure out what changes have to be done to improve the UX. Fullstory enables companies to better understand customer engagement, analyze behavioral data, uncover conversion opportunities, and create engaging digital experiences.
Smartlook is an analytics tool for websites, iOS/Android apps, and numerous app frameworks that explains the whys behind your users’ activities. Brands can quickly learn how customers interact with their website and app by reviewing recordings of each user and seeing exactly what they see, down to the same resolution, and by detecting automatically tracked activities generated within the website/app, such as clicking on a button or typing text. Smartlook helps you to create conversion funnels and see where the majority of your users are leaving the website/app and see what they did before they left.
Mouseflow is a behavior analytics platform that helps businesses improve conversions by optimizing website experiences. Mouseflow can provide answers that standard analytics tools can’t by allowing you to track your website visitors’ sessions, creating automatically 6 types of heatmaps for all your pages, setting up funnels to track where and why your visitors drop, using form analytics to optimize your lead generation, and conducting feedback campaigns to discover more about your visitors.
Crazyegg empowers businesses in determining the behavior of their site’s visitors. Its key features include click tracking, hotspot pinpointing, and the ability to observe where visitors stop scrolling. It also connects clicks to different types of traffic. Its overlays show how many visitors are visiting and where they are clicking. It enables to determine when a user’s attention disappears by tracking how far down the page they scroll. Crazyegg not only tracks visitors, but also tracks traffic sources to specific behaviors, such as the page landing linked with a keyword or what Facebook traffic does on your site.
Many platforms are available for you to pick from. As a result, don’t waste any time and get started on optimizing your website straight away. Sessions replay is one of the most successful and insightful approaches for conducting UX research. So be ready! It’s possible to enhance conversions and decrease abandonment rates by implementing session replay results!
Things to know about session replay tools
Session replay, AKA session recording, is a tool that allows teams to monitor and learn from the behavior of individual users. A session replay provides a visual approach to understanding what’s happening on your website, whereas traditional analytics tools give data such as bounce rates, clicks, and views. It’s possible to see what your visitors are attempting to do, their journey, and what needs to be changed by looking at things from their perspective.
A user’s interaction with your website is considered an event each time. A complete log of these events is recorded. It’s like keeping a book or diary of every action a person performs on a website.
This log also contains information about the website’s overall layout and design. The log records both the events and the structural changes that occur on your website. A session replay recreates the user’s experience from the information in the log, allowing you to see what your users see.
Learn how to boost conversions
To get an accurate picture of how real people use your site, you can use session replay tools. For example, after a few replays, it may become apparent that customers are scrolling over an important CTA button or viewing a product page without going through the marketing and conversion funnel. Using this information, you can make modifications to improve the user experience, ultimately leading to an increase in conversion rates.
Find visitors’ pain points
Replaying a user’s session can help you find out where they’re having trouble. Finding these sources of friction can help you design a user-friendly website that makes it simple for them to see what they’re looking for. Visitors are more likely to stay on your website and make a purchase if you use this technique.
To identify where your website or app causes friction, it is necessary to watch session replays and spot behaviors like multi-click or bird’s nest. Modern session replay with behavior detection replaces the need for hours of manual scanning for these behavioral indicators.
Session replays uncover website bugs since they show you exactly what the user experienced on their screen. Identifying bugs on your website can help you fix underlying problems that may be leading visitors to leave your site without converting out of frustration.