8 Top Social Media Management Software (Free & Paid)

You can use social media management tools to keep track of your posts and interactions with prospects. These social media management tools provide several strong benefits over managing your social media strategy by yourself:

1. All of your accounts are organized in one place

Switching between social accounts is inconvenient, especially if you have a solid social media strategy and publish on multiple platforms. Social network management tools handle all of your accounts in one location, giving you a bird’s-eye view of everything you post and every comment, share, and direct message. This is better than switching between browser tabs and hoping that each post was successfully published.

2. Scheduling your posts

Most social networks make it difficult to plan posts for future publication. Even if some sites allow you to schedule posts, they don’t provide a simple way to view all of your scheduled posts to go out later. The top social media management solutions offer a detailed calendar view of your posts. You can see a breakdown of your scheduled material across each channel on a daily, weekly, or monthly basis.

3. Double-checking posts before they go live

You may want to double-check that the posts written by your team are ready for public distribution before publishing them. Several social media management solutions have permission settings, which add an extra layer of review before posts are published. You can monitor every post before it is published, preventing potentially inappropriate status updates from becoming public.

4. Delegating posting safely

The cardinal rule of social media is to limit the number of people who have access to your account credentials, such as the email address and password. When you offer your credentials to an employee, you risk a misfired post, an unsanctioned message, or even a potential business social media disaster. Tools designed to assist small business owners with social media management add a layer of security between employees and your accounts because they do not require access to your credentials to post.

5. Better analytics

You’re flying blind if you don’t track your social media data. Worse, you’re risking losing crucial market research on your clients. Every major social media network gives you a glimpse into your account’s primary social media data, including likes, follows, and engagements. Good tools for social media management, on the other hand, go deeper: they include broader historical data on your post-performance, follower acquisition trends, and who your most influential followers are. These insights might assist you in optimizing your social efforts and pinpointing exactly what is performing for your brand accounts.

6. Easier social media customer service

A social media strategy should include two primary pillars: social listening and customer support. Your social channels provide you with an unparalleled opportunity to talk directly to individual customers, answer their concerns, and spark dialogues that convert potential purchasers into devoted customers. The most fundamental social media management systems can respond to comments and direct messages. More complex systems can even help you track the number of positive and lousy brand mentions, and the time it takes for someone on your staff to respond to a customer support inquiry.