With the best all-in-one social media management solutions, marketing teams can handle many channels and aspects of social media management, from concept generation to reporting.
When you don’t have reliable social media management software, you’re forced to jump from creating to posting to responding, posting in another channel, and reacting in another. This infernal process can wipe out a year’s worth of productivity by as much as 60%.
You can save time by keeping track of your social media accounts in one location. Fortunately, there are many social media management solutions out there that allow you to accomplish just that.
People use social media to discover more about your company, what you do daily, and how your products and services compare to those of competitors.
Social media is an essential component of your inbound marketing plan. With so many social platforms to keep an eye on – Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, and others – it might feel like juggling too many balls in the air.
Social media management is the activity of managing your social media strategy, including planning, producing, engaging, strategizing, and analyzing your social media content across all channels used by your company.
Social media management software allows you to manage social accounts, schedule posts, identify content and boost posts and comments.
Social media, marketing, and communications teams use these solutions to raise brand awareness and engage online communities. These teams employ social media management tools to develop engaging content that can be used in marketing campaigns and maintain an online presence.
These tools usually offer user access control, content creation, content library templates, calendars, scheduling, archives, and performance analytics.
Why Do You Need Social Media Management Tools?
You can use social media management tools to keep track of your posts and interactions with prospects. These social media management tools provide several strong benefits over managing your social media strategy by yourself:
1. All of your accounts are organized in one place
Switching between social accounts is inconvenient, especially if you have a solid social media strategy and publish on multiple platforms. Social network management tools handle all of your accounts in one location, giving you a bird’s-eye view of everything you post and every comment, share, and direct message. This is better than switching between browser tabs and hoping that each post was successfully published.
2. Scheduling your posts
Most social networks make it difficult to plan posts for future publication. Even if some sites allow you to schedule posts, they don’t provide a simple way to view all of your scheduled posts to go out later. The top social media management solutions offer a detailed calendar view of your posts. You can see a breakdown of your scheduled material across each channel on a daily, weekly, or monthly basis.
3. Double-checking posts before they go live
You may want to double-check that the posts written by your team are ready for public distribution before publishing them. Several social media management solutions have permission settings, which add an extra layer of review before posts are published. You can monitor every post before it is published, preventing potentially inappropriate status updates from becoming public.
4. Delegating posting safely
The cardinal rule of social media is to limit the number of people who have access to your account credentials, such as the email address and password. When you offer your credentials to an employee, you risk a misfired post, an unsanctioned message, or even a potential business social media disaster. Tools designed to assist small business owners with social media management add a layer of security between employees and your accounts because they do not require access to your credentials to post.
5. Better analytics
You’re flying blind if you don’t track your social media data. Worse, you’re risking losing crucial market research on your clients. Every major social media network gives you a glimpse into your account’s primary social media data, including likes, follows, and engagements. Good tools for social media management, on the other hand, go deeper: they include broader historical data on your post-performance, follower acquisition trends, and who your most influential followers are. These insights might assist you in optimizing your social efforts and pinpointing exactly what is performing for your brand accounts.
6. Easier social media customer service
A social media strategy should include two primary pillars: social listening and customer support. Your social channels provide an unparalleled opportunity to talk directly to individual customers, answer their concerns, and spark dialogues that convert potential purchasers into devoted customers. The most fundamental social media management systems can respond to comments and direct messages. More complex systems can even help you track the number of positive and lousy brand mentions, and the time it takes for someone on your staff to respond to a customer support inquiry.
Top Social Media Management Software
Hootsuite manages social media for businesses of all sizes, from small businesses to big corporations. With this tool, you can confidently schedule posts across multiple social networks, manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you work collaboratively with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one instinctive dashboard.
Sprout Social is an all-in-one social management solution that allows consumers to get more out of their social media strategy. You can improve audience engagement, streamline publishing workflows, collaborate in real-time, and turn social data into actionable insights at scale. Sprout Social provides comprehensive social media listening and analytics, as well as social management, customer service, and advocacy services. Sprout’s single platform integrates social’s power into every aspect of a business, allowing social executives at all levels to extract valuable data and insights that drive their company forward.
Agorapulse helps you to manage all of your social media activity in one place. It’s great for small businesses and social media managers that want to quickly grow their audience and increase engagement. It has flexible content scheduling, simple comment/message management, reports on engagement and content strategy ROI, real-time team collaboration, and a built-in CRM.
Mention is a social listening and media monitoring tool that helps companies and agencies better understand their audiences on social media and the web. This suite includes thorough monitoring of sources across the web such as social media, forums, blogs, news, and review websites, to assess and measure your competition and industry in order to stay ahead of the game. This can help you better understand your brand’s online perception, audience insights, and how to enhance and develop your social media strategy around your key topics. It also enables the creation, organization, and scheduling of social media content in a multi-channel editorial calendar.
ContentStudio is a social media management and content marketing platform that allows you to identify, compose, and share the greatest content. It offers a set of tools for content discovery, publishing, planning, analytics, and automation, all of which are designed to make marketing teams’ jobs easier and improve their team collaboration. It’s ideal for finding trending content, managing various social media accounts, recycling evergreen posts, analyzing performance, collaborating with colleagues, and much more.
Zoho Social is a social media management software that allows you to schedule posts, manage mentions, create custom dashboards, and much more. It offers a comprehensive range of capabilities, such as the Publishing Calendar, Bulk Scheduler, and Repeat Post, to provide you access to all of the social media publishing tools your company needs. The monitoring features allow you to keep track of important social conversations and reply to what matters. Advanced reporting capabilities allow you to analyze performance using intuitive graphs and build an endless number of custom reports for you or your clients.
TweetDeck is a full-featured Social Media Management Software for real-time tracking, organizing, and engagement for startups and agencies.TweetDeck is a company that offers end-to-end solutions tailored for Macintosh. Its main features are the following: Automated publishing, multi-account management, multi-user collaboration, post scheduling, social media monitoring, account monitoring, customizable feeds, filter management, and more.
Buffer is a user-friendly, streamlined social media management application that helps brands, companies, agencies, and individuals drive significant engagement and outcomes on social media. Users may manage various social media profiles, plan and schedule posts in advance, collaborate with multiple team members, and analyze social media performance using Buffer. It is mobile compatible with iOS and Android that allows users to schedule content on the go. Other important features include a social media calendar and RSS feed, social analytics, plus a video and GIF uploader.
There is a myriad of social media management solutions accessible today.
Some are designed to assist with a variety of social media management requirements.
On the other hand, other tools are tailored to specific aspects of social media management, such as for agencies or for analytics.
Therefore, there is a social media management solution for everyone, regardless of their needs, ambitions, or industry.