One of the most powerful data-collecting methods for organizations is online surveys.
In this article, we’ll go through the top online form builders and show you how they may help your business succeed.
Survey software allows designing, from creation to publication, online surveys, forms, and polls for various purposes such as market research, customer satisfaction measurement, and employee feedback.
You can design templates with the same questions and distribute them to thousands of individuals. The software then analyzes all of the findings from each individual. It offers you a deeper understanding of your work’s patterns, ideas, and flaws, internet offer, or presentation.
Survey software can feature a range of user feedback formats, such as radio buttons, checkboxes, drop-down menus, and free-form text fields. Bar graphs, line graphs, net promoter scores (NPS), and cross-tab reports are just a few of the data reporting options it may provide.
Top 8 Survey Software
SurveyMonkey is a cloud-based survey tool that allows users to design, send, and analyze surveys. Users can choose from a variety of question types, such as video, matrix, rating, star, slider, A/B testing, and ranking questions. The main features offered are advanced survey logic, branching, question and page skip logic. SurveyMonkey offers a vast library of templates as well as advanced options to customize the responder experience.
Typeform is a software platform that offers to create user-friendly forms and surveys by turning questions into a conversational flow, resulting in higher response and completion rates. Typeform offers high-quality templates and has a clean user interface with unique layouts and themes. Thanks to Typeform, the question build-up is facilitated through conditional logic, which ensures that the right questions are asked in the right sequence and that the questionnaire has a conversational flow. There are integrations with all of the current major business tools, along with reports for tracking results.
Qualtrics CoreXM is a realistic experience management application designed to capture valuable client opinions and feedback. The tool listens to customers from over 125 data sources, including surveys, chatbots, and social media platforms. Qualtrics Core XM has a strong machine-learning engine and a no-code workflow configurator that lets you create bespoke workflows without needing to know how to code. An API capability is also included in the product, allowing you to create customized integrations with third-party software. User permissions, compliance management tools, and routine data backups are all included in Qualtrics’ security features.
Google Surveys is a low-cost survey creator tool that allows learning quickly more about your target audience’s opinions. Thanks to this software, it is really fast to conduct traditional market research, which allows for making smarter business decisions. Businesses can make searches by mentioning who their target audience is and selecting a design for the survey. In comparison to traditional research, users get results in half the time and real individuals will respond to your inquiries while surfing the internet. The survey data is easier to interpret thanks to their easy-to-read graphs and charts.
Zoho Survey is a user-friendly online survey and questionnaire-building tool. Zoho Surveys comes with everything the user needs to build, distribute, and analyze surveys. The platform offers a large number of templates, fully customizable themes to match your brand, and skip logic. Zoho Surveys includes other features such as response collection from practically every medium and screen size, survey panels, and collaborative editing and report sharing options. To make sure that the data you’ll collect is relevant, the platform has a password, a muti-response, and spam protection. This software integrates with Zoho CRM, SalesIQ, Campaigns, Sheet, MailChimp, and Google Sheets.
JotForm is a cloud-based form automation tool that allows users to publish and record online forms and track client replies. It assists users in generating leads, collecting payments for orders, performing customer surveys, monitoring job applications, and registering guests for events. JotForm has various built-in templates and themes that users may use to personalize their forms. A central dashboard is included, and the form builder includes animations, video backgrounds, and more. JotForm provides plugins for Zoho CRM, PayPal, Google Drive, Dropbox, MailChimp, Box, OneBip, and SalesForce.
QuestionPro is a comprehensive online survey software that will assist you in making better business decisions. Their user-friendly software provides tools for creating, distributing, and analyzing online surveys, polls, forms, and quizzes, among other things. QuestionPro has extensive capabilities to tailor the survey experience and do in-depth analysis. The platform includes survey templates, question types, logic types, and a large range of survey reports. They provide solutions for reaching out to responders via email, integrated pop-ups, SMS, QR codes, and social media.
Formstack Forms is a drag-and-drop form and workflow builder that enables businesses to capture relevant data and automate workflows. This tool empowers organizations to develop professionally branded, mobile-friendly online forms rapidly and start collecting payments, feedback, and more. In order to allow smooth process automation, the data is protected using several security techniques and can be routed from Formstack Forms to other Formstack products or third-party solutions.
A survey is a research method used to collect information from a group. It primarily consists of closed-ended questions, with a few open-ended questions and a comment section for free-form responses.
A questionnaire is a group of questions prepared to collect data for quantitative or qualitative analysis. It could include both open-ended and closed-ended questions.
A questionnaire may or may not be a survey, but a survey is always a questionnaire.
6 Steps To Conduct Good Surveys
1. Keep your survey or poll brief and straightforward
Starting with this step is crucial. You should never ask long-winded questions in your surveys. Quick and short questionnaires would not discourage respondents. Most folks won’t mind if it only takes a few minutes.
2. Personalize your questions
Make it your own by adding a personal touch. There is nothing like it if you can address your respondents by name while asking questions in the survey.
3. Utilize rating scales
Opinion Scales! Make liberal use of them because they involve the least amount of work from the audience.
4. Minimize the number of open-ended questions
Filling your survey with a slew of open-ended questions will turn off even people who are eager to provide feedback. Include open-ended questions, but use them with caution.
5. Make it a compelling experience for the reader
Step away from typical form-filling. A survey tool with an engaging user experience may do wonders for your survey completion rates.
6. Offer an incentive
People are more inclined to participate in a survey if they are offered incentives. A small prize, such as a gift card, is more than just a reward for completing the survey.
Where Do Most People Go Wrong in Surveys?
Questions with a ‘lead’
Question-wording must never push the reader toward a particular point of view. You can usually detect a question leading if it involves non-neutral vocabulary.
Questions with two possible answers
That’s when you put your audience in the position of having to answer two questions at once. “Are you happy with your job and salary?” is an excellent example. A user may be pleased with their working conditions yet dissatisfied with their pay, and vice versa.
Only allowing yes/no responses
Some of the questions were more complicated than just “yes” or “no,” and adding a little text box below the answer choices would have made things a lot easier.
What Is Skip Logic?
Skip logic, sometimes known as “branch logic,” is a feature that determines which question a survey respondent will see based on their answer to a previous question. In the survey, you can establish rules that generate a custom path and skip pattern for the responder.
Advantages of using skip-logic:
Form tools are the simplest method to construct online forms, with drag and drop questions, numerous form fields, and many color and structure options, whether you want to gain an in-depth understanding of consumer, client, and employee attitudes, behaviors, and perceptions.
When your replies start flowing in, most forms will also import each input into a spreadsheet or centralized database and send you notifications when individuals finish them.