If you’re in the B2B or SaaS industry, having your solution included in a software review site or directory can help you reach new customers and increase your brand’s reputation and conversions.
66% of software buyers claim that customer reviews significantly influenced their choice.
In this article, we’ll outline the advantages user reviews offer B2B SaaS companies and provide a list of 10 reliable software review sites for you to check out.
Check out the full list of software review sites
Top software review sites
G2 is one of the world’s most popular software review and rating sites. It provides transparent and honest feedback on software and products. The platform enables enterprise technology investors, analysts, and buyers to compare and select software and products based on peer reviews in order to make the best business decisions. G2 also allows companies to obtain leads from companies and people that are looking to use new solutions that would match their needs.
Capterra is a marketing data intelligence platform that assists businesses in finding, comparing, and selecting the best software for their needs. It assists in the acquisition of clients to grow their user’s companies. Capterra is a tool that conducts research and user reviews on software applications for businesses and helps customers choose the best software for their requirements. Its features include offering popular software categories, guides and resources to boost its audience productivity, the capability to search and filter product reviews based on its users’ needs, and more.
GetApp is a technology review platform for companies that are looking for software as service products. Its comparison shopping platform and free interactive features assist users in comparing software items and navigating the software purchasing process. GetApp capabilities include software research, insights, trends, and verified user reviews, providing purchasers with the information they need to make smart business decisions.
SourceForge is a comprehensive software discovery site that includes both commercial and open-source software. It is a platform where IT professionals can develop, download, review, and publish open source and business software. SourceForge is the greatest and most trusted platform for software discovery, reviews, and development on the web. SourceForge has functionalities such as support for CVS, SVN, Bazaar, Git or Mercurial repositories, project wikis, metrics and analysis, access to a MySQL database, and unique sub-domain URLs.
TrustRadius is a buyer intent solution that allows organizations to track verified product reviews and ratings. The software empowers businesses to add products from a variety of categories to attract and engage prospects. TrustRadius allows administrators to use a unified interface to tag, filter, and share reviews. Furthermore, it allows teams to integrate the system with Salesforce to acquire insight into client views. On a centralized dashboard, TrustRadius allows buyers to observe reviews, evaluate product-related information, and compare multiple products.
Software Advice is the leading technology review platform designed to help organizations that are managing the software selection process. Its advisory services provide free, individualized software suggestions to businesses of all sizes, assisting them in finding items that match their needs. Software Advice includes some other functionalities like objective research by industry experts and reviews from verified consumers, which allow buyers to save time and money.
Gartner Peer Insights is a technology review platform that provides technology research to global technology company leaders so that they may make well-informed decisions on important initiatives. Gartner Peer Insights is a key tool for businesses to assess and evaluate various software, application packages, and platforms to establish their relevance to the business needs and their unique capabilities to solve business challenges. The key functionalities of this platform include an accurate rating, timely software evaluation, and coverage of practically all software, packages, and platforms.
SaasGenius is a SaaS business directory containing business software reviews and comparisons. SaaS providers use SaasGenius to handle co-marketing campaigns, partner development, and lead generation to increase their brand awareness and expand their businesses. SaasGenius is a reputable service that makes it simple for businesses to find, evaluate, and select the best software for their operations. Users are assisted in finding the ideal match for their business through a recommendation engine, trustworthy product reviews, easy comparison, white papers, and more.
FinancesOnline is a business that has developed one of the most rapidly expanding independent review platforms for B2B, SaaS, and financial products. Their goal is to assist business owners in finding the best software to suit their needs and give sellers a useful tool for finding prospective customers. Each FinancesOnline review is written by a team of professionals that strive to provide a thorough and unbiased analysis of the program under consideration. In addition to the reviews, their journalists offer comprehensive guides, market analysis, and software comparisons to give their readers an understanding of the SaaS market.
Crozdesk is a software discovery tool that simplifies the search for software. Through user and professional evaluations, comprehensive profiles, comparison capabilities, rankings, and other features, The solution assists organizations in finding the best software for their needs. It helps businesses worldwide increase their productivity with software thanks to analyst-grade reports, curated software stacks, expert evaluations, user recommendations, and other tools provided on the platform. Crozdesk now uses AI and machine learning rating algorithms to deliver completely unbiased software recommendations.
Reviews from customers are crucial, especially for those purchasing software.
Without user feedback, how can potential customers make an informed purchase decision?
Make sure that your B2B software product is featured on some of these review sites because customers trust other people more than they trust a salesperson or a marketer.
Things to know about software review sites
In a nutshell, B2B and SaaS review platforms let customers post and read reviews of products to make software purchasing decisions easier.
When making purchasing decisions, buyers no longer have to rely just on vendor-supplied information but can instead conduct their research on review platforms to find relevant references.
The information given is often very detailed regarding product information, pricing, and features.
Software review websites help software companies engage and communicate with their customers more authentically.
In B2B software marketing, it works especially well since it gives vendors the chance to inform people about their products and convince decision-makers.
Software review sites should be an essential element of your marketing strategy. Here is why:
- Having a credible third-party source and real-life user feedback improves trust in the information.
- Credibility is enhanced when both the positives and negatives are highlighted.
- In a crowded and competitive market, this is an opportunity to connect with customers who are seeking precisely what you have to offer.
- Google highly ranks the majority of software review websites, therefore your listing on one of them is more likely to appear at the top of search results.
Here are some essential tips to keep in mind when promoting your B2B SaaS software solution on a review site:
- Check out the categories supported by each review site
- Check out the competition to help you focus your profile creation
- Ask your users to write reviews
- Take the time to answer your comments and user reviews