According to G2 Crowd, 92% of B2B buyers use online B2B services review sites to get information and recommendations to support their purchase decisions.” And about 50% of consumers need to see at least a 4-star rating to consider a business.
A business with more than nine current reviews earns 52% more revenue than the average. If a company has more than 25 recent reviews, that increases to 108%, according to customer reviews statistics.
So, it’s crucial to decide where you’d like to have your reviews show up.
Here are the top platforms to submit your business to get B2B reviews.
Check out the full list of B2B services review platforms
Top B2B services review platforms
G2 is a technology marketplace where companies can find, review, and manage the software and services they need to realize their full potential. G2 is a list of software and service providers with customer reviews and ratings sorted by category. It displays alternatives for each product along with their pros and cons to help companies select the right software that would suit their requirements. Businesses or individuals looking for new software or service solutions can obtain leads from companies that pay G2. In addition, software companies can utilize the application to gather user feedback in order to increase their customer base.
TrustRadius is a marketing data intelligence platform and a review site for business technology that allows organizations to track verified product reviews and ratings. Managers can add products from various categories to attract and engage prospects using the platform. Administrators can use a consistent interface to tag, filter, and share reviews. Furthermore, TrustRadius allows teams to integrate the system with Salesforce to acquire insight into client views. It also allows customers to visualize reviews, evaluate product-related information, and compare various products on a consolidated dashboard.
Reviews.io is a service that allows businesses to collect product reviews from real customers and then share them on Google. It offers features such as automatic review gathering and publishing, review photo collection and publication, Google and Bing seller ratings, and Google product listing advertisements. It also offers access to rich snippets, which help enhance CTR and attract targeted users. Reviews.io delivers personalized review invites for organizations to send out to help with review solicitation. The review collection pages are mobile-friendly, and the process is maintained easy to encourage customers to participate.
Capterra is a free online resource that shows businesses all of their alternatives, regardless of the kind of software they require, and it offers free advice and support to assist them in making the best decision possible. Capterra’s performance-based lead generation service offers enterprise software providers tailored sales leads to get more clients and more reviews. Its key features include popular software categories, resources to increase your productivity, the option to search and filter product reviews based on your needs, and more.
Clutch is a review site with in-depth customer reviews, data-driven content, and vetted industry experts. It conducts interviews with real clients, collects data, and compares competitors to assist users in finding a firm that meets their needs. Clutch only allows businesses to establish profiles and maybe purchase subscriptions that would help them rank better in your platform searches. The rest is up to your business, as brands cannot communicate with you through the platform or delete negative reviews.
Reputedfirms is a unique platform for businesses to share their customer experience experiences. The platform calculates indicators for businesses, such as what services they specialize in, which industries they serve the most, and so on. As a result, they can create custom shortlists of companies based on the needs of each client. In-depth research findings and thorough consumer interviews are available to users. Reputedfirms contacts each consumer individually and does a detailed interview that is then published on their website.
CrowdReviews is a leading platform for community-based research and rankings. Their patented method relies on honest, transparent, and community-driven software and service reviews from actual customers. They offer to a wide range of businesses to get credibility, inexpensive traffic, conversions, and increased leads. Because real-world experience is the most significant factor, client reviews are the primary criteria for deciding your company’s placement. In addition, CrowdReviews has a verification procedure in place to ensure that businesses are legitimate.
GoodFirms is a research-based platform dedicated to identifying and recognizing the greatest and most successful software development firms worldwide. It connects businesses and service seekers together on a single platform. The GoodFirms researcher analyzes organizations on three key factors to assist clients in finding a trustworthy partner: quality, reliability, and ability. Companies must meet these criteria in order to be ranked and registered on the GoodFirms website.
UpCity is an online marketplace that fosters productive relationships between companies and marketing service providers by offering reliable, transparent information. It assists businesses in reputation development, business expansion, acquiring new customers, and increasing recommend ability. Its features include discovering handpicked pros, automating reporting processes, an agency growth engine, and many more. UpCity’s agency software is an all-in-one reporting and workflow management tool that enables the creation of dashboards, job management, and report scheduling for effective agency scaling.
When choosing a service provider, reviews have a huge influence, accounting for up to two-thirds of all decisions.
Reviews are essential, and if you aren’t using them appropriately, your firm might be losing out on lucrative business prospects.
The most significant advantage a customer reviews platform may provide your company is increased revenue. They focus on your target and current clients in a manner that your website cannot.
Things to know about B2B services review platforms
B2B review platforms and market research websites help your customers find you based on essential factors such as location, experience, and expertise. These review platforms rely on your customers’ testimonials.
When you provide B2B solutions, customer reviews are critical. You work with fewer consumers and must cultivate stronger ties with them. Even a single reference can help you clinch a dream sale or secure a great project.
Data that illustrate the relevance of customer reviews and quantify their impact on conversions, purchases, and service provider selection can be seen in the infographic below.
1- Apply to review sites
Check to see where your peer businesses and competitors are located, as well as how they are presented and evaluated. Then apply to join them on the same platforms.
2- Use review sites to run review campaigns
You can outsource online review efforts to sites such as G2 Crowd or Trust Radius. Companies may provide them with a client list, and the review sites will directly email the consumers. You can assess the impact of these efforts since the sites utilize a coded link to track reviews.
3- Ask your customers for reviews
You have your customers’ contact information if you work in B2B. Request feedback from consumers by sending them an email at regular intervals. Customers will be eager to tell others about their experiences.
4- Ask your customers to update their reviews
As part of their processes, several B2B software review sites disclose review recency timeframes because buyers trust recent reviews. So don’t hesitate to reach out to your customers to refresh olf reviews.
Fifty-three percent of customers want a company to respond to their online review within seven days.
To outperform your competition, you must react to at least 30% of their reviews.
When a company responds to at least 25% of their online customer reviews, they make 35% more income on average.