Best Email Deliverability Tools [2023]
Reading Time: 5 minutes Are your emails getting delivered?
If not, then all the effort you and your entire team have put in getting email subscribers from your content marketing, paid ads and PPC campaigns to your landing page are of literally no use.
Here are the top tools you should consider using to test and improve your email deliverability.
What Is Email Deliverability?
Email deliverability refers to the ability to deliver emails to your recipients’ inboxes.
It is hard to determine your email deliverability. Many factors influence this, including the service provider, sender’s domain, email list quality, email frequency, IP reputation, and overall sender reputation profile.
Do You Need an Email Deliverability Tool?
Yes.
Anyone who sends emails for marketing or sales purposes should keep track of their email deliverability.
Reliable email deliverability, or landing in the main inbox the majority of the time, gives your email campaigns the highest chance of success.
Even if you’re sending high-quality emails and experiencing high levels of engagement, you’re not fully protected over time.
Top Email Deliverability Tools
1.
Mailgun is a cloud-based transactional email API service for developers who want to send, track, and receive emails from their websites or apps. It includes key capabilities such as batch sending, inbound email routing, email personalization, scheduling, and A/B testing. It empowers users to verify email domain names through SPF and DKIM records, as well as maintain an authenticated mailing list, to avoid sending emails to fraudulent or invalid addresses. Marketers can use the analytics tool to get an overview of high-performing subject lines and content, as well as on the CTR and consumer’s viewing behaviors.
Pricing: Free/Paid
Pricing page: https://www.mailgun.com/pricing/
2.
Pepipost is an email delivery service that is simple to integrate using SMTP, web API, and ready-made plugins. This is the only email service provider that does not charge users for emails that consumers open. Its real-time reporting feature allows users to track email opens, clicks, and bounces. Webhooks can also be used to generate real-time notifications for email delivery, opens, bounces, and way more. Pepipost warns users automatically of any problems that occur, and hard bounces are suppressed. The platform enables monitoring metrics in real-time using customizable dashboards.
Pricing: Paid
Twilio SendGrid is a cloud-based email marketing service that helps marketers and developers monitor campaigns and engage their audiences. Its main capabilities include ready-made templates, A/B testing, mailing list management, image library and reporting. Marketing teams can segment contacts based on engagement statistics and customer data using the campaign monitoring functionality. The system also includes domain authentication, compliance, and ISP outreach to improve email delivery.
Pricing: Free/Paid
Pricing page: https://sendgrid.com/pricing/
4.
Folderly is an AI-powered email verification tool that increases email deliverability by tracking all outbound email traffic to assure that messages are delivered to the intended recipients. This software avoids spam traps, spam filters, and blacklists from affecting email deliverability. Folderly’s Email Deliverability Test can pinpoint critical email deliverability issues and propose email-based solutions using spam testing. In order to improve the deliverability of domains, Folderly performs domain analysis to test company domains against common blacklists, spam traps, and other factors.
Pricing: Paid
Pricing page: https://folderly.com/pricing
MxToolbox Delivery Center is a cloud-based email management system that helps to track email deliverability and domain health monitoring. Its main capabilities include analytics, SMTP diagnostics, header analysis, response monitoring, threat assessment, server management, and reporting. To enhance email delivery, managers can use the MxToolbox Delivery Center platform to verify addresses on mail servers against a DNS-based blacklist. It enables users to evaluate the reputation of a sender’s IP address, track sender location, and assess SPF, DKIM, and DMARC setup performance.
Pricing: Free/ Paid
6.
GlockApps is an inbox delivery and spam filter testing tool that assists customers in identifying and resolving any deliverability issues before sending messages to customers. The solution compares the sender’s IP addresses to the most widely used blacklists and displays where each IP is listed. Users can get a report on how email is sent across major ISPs, at what Gmail tab it is delivered, and what ISP blocked the message. GlockApps include an IP Reputation Monitor to verify IP addresses automatically against blacklists. The platform includes other features such as a domain checker, DMARC analytics, inbox insight, IP reputation management, and bounce tracker.
Pricing: Free/Paid
Pricing page: https://glockapps.com/pricing/
What Are SPF and DKIM?
The terms SPF and DKIM are frequently used when discussing email deliverability.
SPF is an acronym that stands for Sender Policy Framework. It is an email authentication protocol that enables the domain owner to specify which mail servers are used to send emails. When sending an email, email providers will do an SPF check to validate the SPF record. They check the SPF record to determine if the IP address used to send the email is mentioned. If it is, everything is OK; if not, the emails will fail SPF authentication, and the email will be prohibited.
DKIM is an abbreviation for Domain Keys Identified Mail. It is a protocol that lets a company accept responsibility for sending a message that email providers can verify. DKIM makes use of cryptographic authentication.
What Is IP Warming?
IP warming is the progressive increase in the volume of messages sent using a single IP address by a sender. It is required for building a reputation with internet service providers.
There are dedicated solutions available to progressively grow your email volume in order to establish a solid email sender’s reputation.
Wrap Up
Email deliverability is quite hard to master.
Various factors contribute to whether your email lands in someone’s inbox or not.
Hopefully, the tools listed above will help you better understand your deliverability issues and decrease your bounce rate.
Also, follow general best practices in email marketing to avoid the spam folder.
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