USE CASE

Broken Link Building Tactic

How to find relevant broken link building opportunities in your niche

Turn your competitors’ most linked broken pages into broken link building opportunities.

What is broken link building?

Broken link building involves finding broken external links on other websites in your niche, reaching out, and recommending your own content as a replacement.

Finding effective link-building strategies that are low-risk and white hat is hard. Broken link building is one of them.

Why you should use broken link building as part of your link building strategy

Three main reasons for that:

💡 Build links on pages that have already inherited authority.

💡 Create links from within relevant content, support the visibility and growth of target pages.

💡 Inherit links that previously pointed to competitors or at least related content, and leverage that authority to push your own SEO strategy forwards.

Although broken link building sounds simple, finding opportunities at scale is hard. Fortunately, there are ways that you can speed up and optimize the task of finding opportunities, and we can walk you through the steps to properly develop a broken link building plan.

Use our broken link data to speed up the process of finding broken links

For broken link building to be successful, you need to break down your process into three steps.


Step 1

Find dead pages in your niche


Step 2

Create relevant content


Step 3

Reach the real people behind the links

STEP 1 – Finding broken links from relevant web pages 🔍

Everything is fully automated in our Broken Link Detector tool here at Linkub.

Wait, how? Our system crawls millions of web pages from over 10k software companies to find dead pages near to any subject matter in the IT sector.

Your prospecting staff will be able to save countless hours by using our data, which identifies thousands of opportunities while removing the hassle of doing research on dead sites and their list of backlinks.

And that isn’t all. Linkub ranks those top sites with dead pages by topics, quality scores, and competitors’ matches. With this ranking system, you can take a deep breath and prioritize the most cost-effective and effortless broken links to hunt in your niche.

Instead of searching an entire website for broken links using tools like Screaming Frog, this method is far more efficient.

Use our filters to go even further! To build authority links, filter links by TLD. Even EDU and GOV links turn up as linkers to broken pages. Now, they’re within your grasp.

STEP 2 – Identifying (or creating) content that is worth linking to 📝

Now that you know the articles that acquired hundreds or thousands of links in the past, you can write content that targets those very same links. Why generate content that you hope will generate links when you can publish content that has already done so?

So, understanding what the dead page was about is the initial point for producing relevant content.

By discovering this, you gain an insight into precisely what and why someone chose to link to the previous content.

You can get a head start by looking at the information presented in Linkub’s dashboard, such as the source title, anchor text, and which competitors are displayed. Then, we strongly advise you to use archive.org’s Wayback Machine to discover what was once on this broken page.

STEP 3 – Conducting outreach 👋

Now that you’ve determined the location and content, the following step is to find the website owner’s contact information.

You’re in luck; you won’t have to waste time and effort locating contact information because Linkub makes it easy to contact the genuine people behind the links, using social (LinkedIn, Twitter, etc.) and email addresses that have all been verified.

Then, we recommend using your content to create the ideal broken link outreach email. Your goal here is to persuade the website owner that your suggested replacement link is a good fit for the broken link.

We have a broken link outreach guide with cold email templates and easy outreach guidelines to help you stay on track when doing broken link outreach.

Resources you need to build broken links

When you sign up with Linkub, you’ll get full access to the data listed below, which you can use to scale your link-building strategy.

Broken link insights

  • Rank
  • Source
  • Broken link
  • Quality rating
  • Sector
  • Subsector
  • Matches
  • Competitors
  • Source title
  • Anchor
  • Is dofollow
  • Link position
  • Language
  • TLD
  • Source Trust Flow
  • Source Citation Flow
  • Ref Domain Trust Flow
  • Ref Domain Citation Flow

Organization outreach info

  • LinkedIn page
  • Email
  • Phone number
  • Facebook page
  • Twitter page
  • YouTube page
  • Instagram page
  • City
  • Country
  • Founded year
  • Revenue range
  • Number of employees

People outreach info

  • Business owner email
  • Business owner email validity
  • Business owner first name
  • Business owner last name
  • Business owner linkedin profile name
  • Business owner job position
  • Business owner location
  • Content manager email
  • Content manage remail validity
  • Content manager first name
  • Content manager last name
  • Content manager linkedin profile name
  • Content manager job position
  • Content manager location
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