The Best Marketing Blogs To Read (160 Categorized)

ByMarion Denorme @Linkub Blogging Reading Time: 10 minutes

There are over 600 million blogs today out of over 1.9 billion websites.

😱 Marketers now release over 8.28 million new blog posts every day!

Most marketing subjects have been extensively covered by thousands of bloggers worldwide. Most of these blog posts are junk, making it difficult for searchers to find the information they seek.

The most helpful blogs are those that provide real-time knowledge and up-to-date statistics.

So we compiled a list of the greatest digital marketing blogs that we believe are instructive, entertaining, and useful to the marketing community.

Top marketing blogs to follow

Here is a list of 160 go-to blogs for digital marketing.

Have a blog worthy of mention?

Recommended reading: Top 15K Best Blogs To Follow

Methodology

We picked 160 blogs from our 200K media database, from content marketing and SEO to e-commerce and social media.

While evaluating the quality of each blog, we looked at the traffic, the number of articles (indexed pages), engagement on social media (Twitter), and backlinks (trust flow, citation flow, referring domains).

For each of the blogs listed, you have access to their key characteristics:

Infographic of data provided in the blog fact sheets.

What kind of topics marketing blogs cover

Marketing blogs address:

  • content marketing
  • email marketing
  • SEO
  • paid advertising
  • landing page development
  • how to create quality content
  • how to manage marketing campaigns
  • social media marketing
  • upcoming marketing apps and technologies
  • and other topics…

The most influential marketing blogs

Marketing blogs that get huge amounts of traffic are Neil Patel, Search Engine Journal, Buffer, and CopyBlogger.

Here’s a round-up of some of our favorite blogs that contain lots of interesting articles in the marketing area✨

Ahrefs

✍ SEO
The Ahrefs blog is one of the most popular SEO blogs. This blog has some of the best writing we’ve ever seen on marketing, and it’s full of helpful resources for anyone at any stage of their career. Topics covered range from SEO case studies to general and technical guidance, with most of the content coming directly from Ahrefs’ index of backlink data, such as articles on keyword research and link building.

Discover a fantastic piece by Ahrefs:

A listicle written by Ahrefs about 16 marketing tactics that work

Animalz

✍ Content marketing
Animalz is a beautifully designed blog with helpful advice on improving your content marketing. You will find here stuff that is both intelligent and based on real-life experience, presented in an easy-to-digest and informative fashion that is difficult not to adore.

Check out one of Animalz’s excellent articles:

Guide by Animalz on how to use twitter for thought leadership

Buffer

✍ Social Media
Buffer is a world-class social media management software with a dedicated marketing blog that curates authentic ways to reach and connect with more people on social media. The blog features high-quality information from some of the most engaging brands on marketing trends, digital marketing tactics, content development, and analytics.

Look at this fantastic piece of writing by Buffer:

A Buffer publication about how to grow influence in LinkedIn

ConversionXL

✍ General Marketing
Conversion XL (CXL) is the go-to resource for actionable testing and experimentation recommendations. The CXL blog covers topics from conversion optimization to data-driven growth and provides well-structured, actionable optimization ideas and tips to help you improve your business.

Discover CXL in a complete guide:

The complete guide to product marketing in 2022

CopyHackers

✍ Copywriting
Copyhackers is a fantastic resource for learning the copywriting skills you’ll need to succeed in your online business. If you want to learn how to use the correct words at the right time to persuade and sell more, go beyond Copyhacker’s in-depth guidelines and case studies.

Check out one of CopyHacker’s excellent articles

A copywritting article about SaaS websites

Detailed

✍ SEO
Detailed provides technical SEO guidance, keyword research strategies, and engaging experiments for additional learning.

Look at this popular article from Detailed

SEO blog post about link building strategies

Grow & Convert

✍ Content Marketing
Grow & Convert is a full-service content marketing agency. The blog is fun and educational, and it will undoubtedly become your go-to place when you are looking for content marketing advice. It provides in-depth guides and case studies.

Discover Grow & Convert in a wonderful case study:

Case study of Leadfeeder on lead generation

Growth Machine

✍ Growth Marketing
Growth Machine is an SEO and content marketing agency. The blog offers behind-the-scenes lessons, case studies, and how-to content guides for content marketers of all levels.

Discover an interesting guide by Growth Machine:

A guide published by Growth Machine on viral engagement

Intercom

✍ General Marketing
Intercom articles cover many business domains, including product management, advertising, customer service, and engineering. The best part is that all the articles are created by people working at Intercom so you can learn from their experiences in areas like client acquisition and live chat.

Check out one of Intercom’s excellent articles:

Customer retention strategies for low churn

HubSpot

✍ General Marketing
HubSpot is one of the most influential digital marketing blogs specializing in inbound marketing. They have a vast sales and marketing blog where you can find data-driven blog posts, case studies, templates, guides, expert opinions, and everything else about inbound marketing. HubSpot is likely to have everything you’re looking for if you can’t locate it elsewhere on the internet.

Discover HubSpot in a ultimate guide:

The ultimate guide to starting a podcast by HubSpot

Seth Godin

✍ General Marketing
Best-selling American author, entrepreneur, and marketer Seth Godin provides daily marketing advice on Seth’s Blog. His blog entries are unique in tone and style and offer insightful discussions of efficient marketing strategy, search engine optimization, internet marketing, and business management based on his experiences.

Look at this unique piece of writing by Seth Godin

A popular post written by Seth Godin

Siege Media

✍ Content Marketing
The world doesn’t need another boring content marketing blog. You’re in the right place if you don’t want to read something you’ve already read 100 times.

Discover Siege Media in a statistics blog post:

100 must know content marketing statistics by Siege Media

Further reading

Why do people follow those blogs?

The most popular and successful blogs usually feature a variety of posts that do more than promote one particular company or product; they also educate and entertain their audience.

To learn something new

Every day, people use Google to look up directions for accomplishing things.

Posts that provide guides, step-by-step processes, tutorial videos, or quick information frequently receive high search traffic.

Even if posts do not instruct readers on how to accomplish something granularly, blogs that address complicated issues such as studies, trends, or things that readers are unfamiliar with might pique their interest.

According to psychological studies, humans crave important information such as food and financial gain.

A blog post about tiktok marketing tactics by Neil Pateil

For example, this blog from Neil Patel asks visitors to learn how to utilize TikTok social media. Marketers or social media users interested in learning how to achieve this could locate our material in search or on social media and read it to learn how to develop this content.

To have fun

As much as people want to learn, they also like being entertained.

Every day, individuals read blogs that tell interesting stories, make them laugh, or intrigue them in some other manner.

For example, SEMRush regularly creates fun infographics or publish memes and photo post about viral trends in the SEO industry.

While readers might not be willing to invest in this viral trend, the imagery and information might entertain them.

To get industry trends

People may not be interested in reading blogs that expressly address products or brands. Still, they may be interested in a blog that analyzes an industry with which a product is associated.

By responding to trends and news, their blogs are the go-to place for the latest industry trend insights, educational information, and general tips.

What share the top marketing blogs

Top marketing blogs are informative for professional marketers and businesses that want to learn how to market themselves with the help of the blog’s material. They have fantastic content, and a strong SEO base, are well-written, and are easy for beginners to understand.

Here are several strategies that make the top marketing blogs in the industry successful.

inforgraphics of 15 success lessons checklist from top marketing blogs

5 benefits of reading blogs

1# Knowledge

If you want to read something of interest, simply search for it on the internet, and you will get a wealth of information on a single subject. So you may simply select one of them and begin reading right away.

2# Continuity in the learning

Keeping up with the latest news is easy while visiting websites; there’s always something new to learn or explore.

3# It improves language skills

You can expand your vocabulary by checking out other blogs. When you read blogs, you benefit in two ways: first, you learn about the topics you read about, and second, you simultaneously advance your knowledge.

4# Add a different perspective

Going through the works of various authors on the same topic will yield contrasting perspectives. You will understand that there can be numerous angles to a single topic.

5# Ability to explore new things

Remember ideas or topics that you thought were interesting but did not pursue. You should act on these ideas whenever possible. Try reading about different fields or your favorite topic. Gather as much information as you can.

Conclusion

The best marketing blogs vary depending on your industry, target audience, and overall business strategy. Some popular startup marketing blogs include Ahrefs, Neil Patel, Buffer, and Hubspot.

These blogs contain insightful posts that can help you improve your marketing. Furthermore, they all provide excellent resources such as ebooks and whitepapers that can assist you in accelerating your business’s growth.

So, if you’re looking for top-notch digital marketing advice, check out one of these blogs!

FAQs

What are the best marketing blogs to follow?

Some top marketing blogs to follow include HubSpot, Content Marketing Institute, MarketingProfs, Social Media Examiner, Seth Godin’s Blog, Copyblogger, Buffer Blog, and Neil Patel Blog. These blogs cover various aspects of marketing, from digital and content marketing to social media, SEO, and more.

Why should I follow marketing blogs?

Following marketing blogs helps you stay informed about the latest industry trends, best practices, tools, and strategies to effectively promote your brand, products, or services, reach your target audience, and drive business growth.

Are these marketing blogs suitable for beginners?

Yes, most of the top marketing blogs cater to readers of all skill levels, providing content that ranges from beginner-friendly tips and resources to more advanced marketing strategies and techniques.

How can I ensure I don’t miss new content from these blogs?

You can subscribe to the newsletters of these blogs, follow their social media channels, or use an RSS feed reader to stay informed of their latest content.

Do these marketing blogs offer courses or certifications?

Some marketing blogs, such as HubSpot and Content Marketing Institute, offer comprehensive online courses and certifications to help you gain in-depth knowledge and skills in various marketing disciplines. These courses are often available for different skill levels, from beginner to advanced.

Given the rapidly changing marketing landscape, are the marketing strategies and techniques mentioned in these blogs still relevant?

The best marketing blogs closely monitor industry trends and updates, ensuring that their content reflects the latest best practices, tools, and strategies. They also adapt their recommendations to help you stay ahead in the ever-evolving marketing landscape.

Can I trust the information provided by these blogs?

Top marketing blogs are run by industry experts with years of experience in the field, making them well-respected and reliable sources of information. However, cross-referencing information and applying critical thinking when evaluating advice or recommendations is always good.

Do these marketing blogs cover both online and offline marketing strategies?

While most top marketing blogs focus primarily on online and digital marketing strategies, many also cover offline marketing techniques and provide insights into integrating both approaches for a more comprehensive and effective marketing plan.

I'm Marion, a digital marketing pro with a background in life sciences and tech innovation. I co-founded Linkub.io to help startups and tech companies boost their brand with actionable data. On our blog, I share tips and data to scale partnerships campaigns. I'm a science geek turned tech geek, always on the hunt for the latest and greatest data to help businesses soar. Get ready for a data-driven, fun ride!

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