Best Cold Email Software To Maximize Your Outreach

Top 40 Cold Email Software

Methodology

Most Used Cold Email Software

What Is Cold Emailing?

Cold emailing is when you email someone you don’t know.

Cold emails aim to build a relationship with your prospect (for a product demo, an invitation, or a collaboration).

Sales & marketers from advertising, Saas, and even the IT sector believe in the power of cold emailing. Businesses like Uber, ProductHunt, Godaddy, and more use cold emailing as a major mode of online communication.

What Is the Benefit of Using a Cold Email Platform?

Cold email software allows you to automate your outreach strategy.

They allow running high-volume campaigns without worrying about deliverability, personalization, or forgetting to follow up.

Sending personalized emails on a large scale would require a lot of time and effort if you don’t have software to assist you.

How To Choose Cold Email Marketing Software?

Cold emailing is a great way to boost your email outreach and conversion rate. To help you out choosing the best tool, here are key things to look for:

Personalization
Some tools provide basic customization options, such as adding variables automatically, but others allow you to incorporate customized images and URLs in your emails. Invest in software with a wide range of personalization features to make your emails more targeted. Your recipients will more likely engage with your emails if they don’t feel you’re mass emailing them.

Email tracking
Email tracking involves tracking email open rates, link clicks, bounced emails, and response rates. These key metrics help you analyze and modify your campaigns. Invest in a tool that provides email tracking features in their basic plan.

Campaign automation
Look for a cold emailing platform that does most of the legwork for you, such as generating mailing lists, bulk email personalization, and automatically sending out emails and follow-ups or drip sequences.

Built-in deliverability
The deliverability of your cold emails is critical, especially at scale. Look for email outreach tools that include deliverability features to assist you in keeping your emails out of spam and maintaining a high sender score over time. Otherwise, you will need to rely on external deliverability platforms.

Cold Email vs. Spam: What’s the Difference?

A cold and a spam email may appear the same at first glance since they are both sent to persons with whom you have not previously communicated or are unfamiliar with your organization or its products and services. But that’s where the parallels end.

A spam email is a sort of promotional email sent to many recipients. A spam email’s primary goal is to sell a product or service, regardless of whether the recipients are interested. Spam emails may be sent by a legitimate person or corporation, but they rarely include the sender’s contact information.

Cold emails are commonly used to generate new leads, invite individuals to a workshop, or sign up for a newsletter. Businesses also use cold emails to invite people to engage in a survey or attract candidates for open positions.

If the reader is uninterested, he can notify the sender by using an opt-out link or replying to the email.

Is It Legal To Send Cold Emails?

Countries have different legislation on cold emailing and spam emails.

In the US, you can email people you don’t know; cold emailing is legal. Under the CAN-SPAM Act, the Federal Trade Commission (FTC) regulates spam and cold emails for business purposes.

In the EU, cold emailing is legal under the GDPR (General Data Protection Regulation). However, it does have strict requirements similar to those enforced in the US.

In general, both US and EU regulations allow you to send cold emails as long as you:

• Explain how you obtained the recipient’s contact information and why you contacted them.
• Give email recipients the option to opt out or unsubscribe.
• Include your contact information correctly in the email.
• Make note of any advertising in the email.
• Avoid using contact lists obtained unlawfully by third parties, such as website crawling bots.