Best Cold Email Software To Maximize Your Outreach
Ever felt bogged down by the time-consuming task of sending personalized cold emails to prospects, only to see minimal results?
You’re not alone – research shows that the average cold email response rate is a meager 1%.
That’s why we’ve compiled a list of the best cold email software to help you automate, personalize, and optimize your outreach efforts for maximum impact.
Ready to warm up those cold leads and increase your response rates? Let’s dive in!
Top 40 Cold Email Software
Methodology
The ranking of the cold email software is determined by considering several factors, including the number of citations and user reviews they have received.
Most Used Cold Email Software
1.
Mailshake is a powerful cold email software designed to streamline and automate email outreach campaigns. Key benefits include:
- Personalization: Enhances engagement with personalized email content and follow-ups.
- A/B testing: Optimizes campaigns by testing subject lines and email content.
- Scheduling: Automates and schedules emails for optimal send times and improved open rates.
- CRM integration: Seamlessly connects with popular CRM systems for a streamlined workflow.
- Analytics: Tracks campaign performance with real-time data on opens, clicks, and replies.
Pricing: Paid
Pricing page: https://mailshake.com/pricing/
NotifyVisitors is a comprehensive cold email software that simplifies and automates email marketing campaigns. Key benefits include:
- Template library: Access pre-designed, customizable email templates to kick-start your campaigns.
- Personalization: Enhances engagement by tailoring email content to individual recipients.
- Segmentation: Targets specific audience groups based on demographics, behavior, or preferences.
- A/B testing: Optimizes campaign performance by testing subject lines, content, and CTAs.
- Analytics: Provides real-time insights on open rates, click-through rates, and conversions.
Pricing: Free/Paid
3.
GMass is a versatile cold email software designed for seamless integration with Gmail, streamlining email outreach campaigns. Key benefits include:
- Gmail integration: Leverages the familiar Gmail interface for composing and managing emails.
- Personalization: Enhances engagement with personalized email content, subject lines, and attachments.
- Scheduling: Automates and schedules email delivery for optimal send times.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- Analytics: Offers real-time tracking of opens, clicks, replies, and bounces directly in Gmail.
Pricing: Paid
Pricing page: https://www.gmass.co/pricing
4.
Saleshandy is a powerful cold email software designed to streamline and automate email outreach campaigns. Key benefits include:
- Personalization: Enhances engagement with personalized email content and follow-ups.
- Scheduling: Automates and schedules emails for optimal send times and improved open rates.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- Email tracking: Provides real-time insights on opens, clicks, and replies.
- CRM integration: Seamlessly connects with popular CRM systems for a streamlined workflow.
Pricing: Free/Paid
Pricing page: https://www.saleshandy.com/pricing/
5.
PersistIQ is an effective cold email software designed to streamline email outreach campaigns and improve communication. Key benefits include:
- Personalization: Enhances engagement with tailored email content and subject lines.
- Automated follow-ups: Sends targeted follow-up emails based on recipient interaction.
- Smart sending: Optimizes delivery time by adjusting the sending schedule automatically.
- Error prevention: Minimizes human errors with features like automatically detecting duplicate contacts.
- Analytics: Offers real-time insights on opens, clicks, replies, and bounces for data-driven campaign optimization.
Pricing: Paid
Pricing page: https://www.persistiq.com/pricing
6.
Outreach is a powerful cold email software designed to streamline and automate sales engagement and email outreach campaigns. Key benefits include:
- Personalization: Enhances engagement with tailored email content, subject lines, and follow-ups.
- Sequences: Creates multi-touch campaigns that automatically adjust based on recipient interaction.
- Task automation: Automates routine tasks, like sending follow-up emails, for increased efficiency.
- CRM integration: Seamlessly connects with popular CRM systems for a streamlined workflow.
- Analytics: Provides real-time insights on email performance, including opens, clicks, and replies.
Pricing: Paid
Pricing page: https://www.outreach.io/pricing
7.
Hunter is a versatile cold email software known for its email finder and verification tools, simplifying email outreach campaigns. Key benefits include:
- Email Finder: Searches and retrieves professional email addresses from various sources.
- Email Verification: Validates email addresses to ensure deliverability and reduce bounce rates.
- Campaign Creation: Designs and automates personalized email campaigns for improved engagement.
- Email Templates: Offers customizable templates to save time and maintain consistency.
- Analytics: Provides real-time performance insights, including opens, clicks, and replies.
Pricing: Free/Paid
Pricing page: https://hunter.io/pricing
8.
lemlist is a cold email software designed to create highly personalized and automated email outreach campaigns. Key benefits include:
- Personalization: Adds unique elements, like images and videos, to tailor emails for each recipient.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- A/B testing: Tests subject lines and email content to optimize campaign performance.
- Tracking and analytics: Offers real-time insights on email metrics, including opens, clicks, and replies.
- Integrations: Connects with popular CRM systems, email finders, and other tools for a seamless workflow.
Pricing: Paid
Pricing page: https://www.lemlist.com/pricing
9.
Woodpecker is a cold email software designed to streamline and automate personalized email outreach campaigns. Key benefits include:
- Personalization: Enhances engagement with tailored email content and follow-ups.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- Scheduling: Automates and schedules emails for optimal send times and improved open rates.
- Bounce detection: Reduce bounce rates by pausing campaigns when an invalid email address is invalid.
- Integrations: Seamlessly connects with popular CRM systems and email finders for a streamlined workflow.
Pricing: Paid
Pricing page: https://woodpecker.co/cold-email/pricing/
10.
Mixmax is a powerful cold email software that elevates email outreach campaigns with personalized content and enhanced tracking. Key benefits include:
- Personalization: Enhances engagement with tailored email content, subject lines, and attachments.
- Scheduling: Automates and schedules emails for optimal send times and improved open rates.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- Email tracking: Provides real-time insights on opens, clicks, downloads, and replies.
- Integrations: Seamlessly connects with popular CRM systems, email finders, and productivity tools for a streamlined workflow.
Pricing: Paid
Pricing page: https://www.mixmax.com/pricing
11.
Snov.io is a comprehensive cold email software for efficient email outreach campaigns and lead generation. Key benefits include:
- Email finder: Searches and retrieves professional email addresses from various sources.
- Email verification: Validates email addresses to ensure deliverability and reduce bounce rates.
- Personalization: Enhances engagement with tailored email content and subject lines.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- Analytics: Offers real-time performance insights, including opens, clicks, and replies, for data-driven campaign optimization.
Pricing: Paid
Pricing page: https://snov.io/pricing
12.
Overloop is a powerful cold email software designed to manage and automate personalized email outreach campaigns. Key benefits include:
- Personalization: Enhances engagement with tailored email content and subject lines.
- Sequences: Creates multi-touch campaigns that automatically adjust based on recipient interaction.
- CRM integration: Seamlessly connects with popular CRM systems for a streamlined workflow.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- Analytics: Provides real-time insights on email performance, including opens, clicks, and replies, for data-driven campaign optimization.
Pricing: Paid
Pricing page: https://overloop.com/pricing/
13.
SmartReach is a cold email software designed to simplify and automate personalized email outreach campaigns. Key benefits include:
- Personalization: Enhances engagement with tailored email content, subject lines, and follow-ups.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- Deliverability: Optimizes email deliverability and reduces spam rates with advanced sending algorithms.
- Scheduling: Automates and schedules emails for optimal send times and improved open rates.
- Analytics: Offers real-time performance insights, including opens, clicks, and replies, for data-driven campaign optimization.
Pricing: Paid
Pricing page: https://smartreach.io/pricing/
14.
Close is an all-in-one sales CRM and cold email software designed to streamline email outreach campaigns and accelerate sales. Key benefits include:
- Email automation: Simplifies sending personalized emails and follow-ups to prospects.
- Built-in CRM: Organizes leads, contacts, and deals in a user-friendly interface.
- Email tracking: Provides real-time insights on opens, clicks, and replies for data-driven campaign optimization.
- Task management: Assigns tasks and reminders to ensure consistent follow-up with leads.
- Integrations: Seamlessly connects with popular productivity tools and email finders for a streamlined workflow.
Pricing: Paid
Pricing page: https://www.close.com/pricing
15.
FollowUp is a cold email software designed to simplify and automate personalized email outreach campaigns. Key benefits include:
- Personalization: Enhances engagement with tailored email content and subject lines.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- Scheduling: Automates and schedules emails for optimal send times and improved open rates.
- Email tracking: Provides real-time insights on opens, clicks, and replies for data-driven campaign optimization.
- Integrations: Seamlessly connects with popular CRM systems and email finders for a streamlined workflow.
Pricing: Paid
Pricing page: https://followup.cc/#pricing-section
16.
QuickMail is a cold email software for efficient email outreach campaigns and lead nurturing. Key benefits include:
- Personalization: Enhances engagement with tailored email content, subject lines, and attachments.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- Scheduling: Automates and schedules emails for optimal send times and improved open rates.
- Email tracking: Provides real-time insights on opens, clicks, and replies for data-driven campaign optimization.
- Integrations: Seamlessly connects with popular CRM systems, email finders, and productivity tools for a streamlined workflow.
Pricing: Free/Paid
Pricing page: https://quickmail.io/pricing
17.
Reply is a cold email software focused on streamlining email outreach campaigns and boosting response rates. Key benefits include:
- Personalization: Enhances engagement with tailored email content and subject lines.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- A/B testing: Allows testing of different email variations for improved campaign performance.
- Scheduling: Automates and schedules emails for optimal send times and improved open rates.
- Analytics: Offers real-time performance insights, including opens, clicks, and replies, for data-driven campaign optimization.
Pricing: Free/Paid
Pricing page: https://reply.io/pricing
18.
MailRush.io is a cold email software for effective email outreach campaigns and lead generation. Key benefits include:
- Personalization: Enhances engagement with tailored email content and subject lines.
- Automated follow-ups: Sends custom follow-up emails based on recipient engagement.
- Throttling: Controls sending pace to maintain a natural flow and improve deliverability.
- Scheduling: Automates and schedules emails for optimal send times and improved open rates.
- Real-time analytics: Offers performance insights, including opens, clicks, and replies, for data-driven campaign optimization.
Pricing: Paid
Pricing page: https://mailrush.io/pricing/
Further reading
What Is Cold Emailing?
Cold emailing is when you email someone you don’t know.
Cold emails aim to build a relationship with your prospect (for a product demo, an invitation, or a collaboration).
Sales & marketers from advertising, Saas, and even the IT sector believe in the power of cold emailing. Businesses like Uber, ProductHunt, Godaddy, and more use cold emailing as a major mode of online communication.
What Is the Benefit of Using a Cold Email Platform?
Cold email software allows you to automate your outreach strategy.
They allow running high-volume campaigns without worrying about deliverability, personalization, or forgetting to follow up.
Sending personalized emails on a large scale would require a lot of time and effort if you don’t have software to assist you.
How To Choose Cold Email Marketing Software?
Cold emailing is a great way to boost your email outreach and conversion rate. To help you out choosing the best tool, here are key things to look for:
Personalization
Some tools provide basic customization options, such as adding variables automatically, but others allow you to incorporate customized images and URLs in your emails. Invest in software with a wide range of personalization features to make your emails more targeted. Your recipients will more likely engage with your emails if they don’t feel you’re mass emailing them.
Email tracking
Email tracking involves tracking email open rates, link clicks, bounced emails, and response rates. These key metrics help you analyze and modify your campaigns. Invest in a tool that provides email tracking features in their basic plan.
Campaign automation
Look for a cold emailing platform that does most of the legwork for you, such as generating mailing lists, bulk email personalization, and automatically sending out emails and follow-ups or drip sequences.
Built-in deliverability
The deliverability of your cold emails is critical, especially at scale. Look for email outreach tools that include deliverability features to assist you in keeping your emails out of spam and maintaining a high sender score over time. Otherwise, you will need to rely on external deliverability platforms.
Cold Email vs. Spam: What’s the Difference?
A cold and a spam email may appear the same at first glance since they are both sent to persons with whom you have not previously communicated or are unfamiliar with your organization or its products and services. But that’s where the parallels end.
A spam email is a sort of promotional email sent to many recipients. A spam email’s primary goal is to sell a product or service, regardless of whether the recipients are interested. Spam emails may be sent by a legitimate person or corporation, but they rarely include the sender’s contact information.
Cold emails are commonly used to generate new leads, invite individuals to a workshop, or sign up for a newsletter. Businesses also use cold emails to invite people to engage in a survey or attract candidates for open positions.
If the reader is uninterested, he can notify the sender by using an opt-out link or replying to the email.
Is It Legal To Send Cold Emails?
Countries have different legislation on cold emailing and spam emails.
In the US, you can email people you don’t know; cold emailing is legal. Under the CAN-SPAM Act, the Federal Trade Commission (FTC) regulates spam and cold emails for business purposes.
In the EU, cold emailing is legal under the GDPR (General Data Protection Regulation). However, it does have strict requirements similar to those enforced in the US.
In general, both US and EU regulations allow you to send cold emails as long as you:
- Explain how you obtained the recipient’s contact information and why you contacted them.
- Give email recipients the option to opt out or unsubscribe.
- Include your contact information correctly in the email.
- Make note of any advertising in the email.
- Avoid using contact lists obtained unlawfully by third parties, such as website crawling bots.
Wrap Up
And there you have it – our top picks for the best cold email software to supercharge your outreach!
From Mailshake and Lemlist to other fantastic options we’ve covered, these tools are designed to help you streamline your cold email campaigns, maximize engagement, and boost response rates.
As you select the right software for your needs, consider factors like ease of use, personalization options, and analytics capabilities.
Here’s to successful cold email campaigns, warmer leads, and more fruitful connections.
Happy emailing, and may your inbox be filled with positive replies and opportunities!
FAQs
Cold email software is a tool or platform designed to help businesses and sales professionals create, send, and manage cold email campaigns. These tools streamline reaching out to potential customers or clients without prior contact with the sender, offering personalization, automation, and analytics to improve email deliverability and response rates.
Businesses need cold email software to efficiently and effectively reach potential customers or clients interested in their products or services. Cold email campaigns can help generate leads, build relationships, and drive sales. Cold email software simplifies creating, sending, and tracking cold emails, ensuring compliance with email regulations and improving the campaign’s overall success.
Critical features of cold email software include:
• Email personalization: Allows users to personalize emails using merge tags or dynamic content to increase engagement and response rates.
• Automation and scheduling: Enables users to automate email sending and schedule campaigns at optimal times to improve deliverability and open rates.
• Templates: Provides customizable email templates to save time and maintain brand consistency.
• A/B testing: Helps users test different email variables (such as subject lines or content) to optimize campaign performance.
• Analytics and reporting: Generates reports and visualizations to help users understand campaign performance, open rates, click-through rates, and other metrics.
• Integration capabilities: Seamlessly integrates with other tools and systems, such as CRM platforms, sales tools, and email service providers.
Some of the best cold email software options include Mailshake, Lemlist, Woodpecker, Snov.io, and Reply.io. These tools cater to different user needs, budgets, and levels of expertise, offering a range of features and capabilities.
To choose the right cold email software for your business, consider factors such as your budget, the size of your target audience, the complexity of your campaigns, and the specific features you require. Look for tools that offer the features most relevant to your needs, and use free trials or demos to evaluate each tool’s suitability.
Yes, cold email software suits businesses of all sizes, from small startups to large enterprises. Many cold email tools offer scalable features and pricing plans that cater to different business sizes, ensuring that organizations can find a solution that meets their needs and budget.
Reputable cold email software tools prioritize compliance with email regulations, such as the CAN-SPAM Act and GDPR, by offering features such as unsubscribe links, permission-based email sending, and data privacy management. Before choosing a cold email software, review its compliance features and ensure it adheres to your jurisdiction’s relevant email regulations.
Yes, cold email software can improve email deliverability by offering features such as email authentication (e.g., SPF, DKIM, and DMARC), email validation, and spam testing. These features help ensure that your emails are delivered to your recipients’ inboxes and not marked as spam, increasing the likelihood of engagement and response.
