Best SEO Auditing Tools for Unbeatable Rankings
As you may have observed, Google’s algorithm is becoming increasingly difficult to understand. It’s no longer just a basic game of keywords. Rather, Google now ranks websites based on over 200 different variables.
Not only that, but there’s more. As it turns out, Google adjusts its search algorithm more than 3,000 times yearly. This corresponds to around nine changes each day.
That’s a lot of information to keep track of, and that’s why SEO auditing software is precious!
In this listicle, we’ll reveal the top SEO auditing tools to help you easily navigate the rough seas of search engine optimization.
Top 100 SEO Auditing Software
|Rank||Website||Pricing page||Contact page||Description|
|1||moz.com||https://firstname.lastname@example.org||https://moz.com/about/contact||https://www.linkedin.com/company/moz/||https://twitter.com/moz||https://www.instagram.com/moz_hq/||https://www.facebook.com/moz/||Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!|
|2||semrush.com||https://email@example.com||https://www.semrush.com/company/contacts/||https://www.linkedin.com/company/semrush/||https://twitter.com/semrush||https://www.instagram.com/semrush/||https://www.facebook.com/semrush/||Turn the algorithm into a friend. Make your business visible online with 55+ tools for SEO, PPC, content, social media, competitive research, and more.|
|3||ahrefs.com||https://firstname.lastname@example.org||https://www.linkedin.com/company/ahrefs/||https://twitter.com/ahrefs||https://www.instagram.com/ahrefs/||https://www.facebook.com/ahrefs/||You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community.|
|email@example.com||https://www.linkedin.com/company/seopowersuite/||https://twitter.com/seopowersuite||https://www.facebook.com/linkassistant/||Get all-in-one pack of SEO software — download free edition of SEO PowerSuite. SEO tools & free SEO advice for top rankings on Google & other search engines!|
|5||screamingfrog.co.uk||https://firstname.lastname@example.org||https://www.screamingfrog.co.uk/contact-us/||https://www.linkedin.com/company/screaming-frog/||https://twitter.com/screamingfrog||https://www.facebook.com/screamingfrog/||We run remarkably successful search engine optimisation (SEO and paid search (PPC campaigns using a unique blend of data, technology & creativity.|
|email@example.com||https://upcity.com/contact/||https://www.linkedin.com/company/upcity/||https://twitter.com/upcityinc||https://www.facebook.com/upcityinc/||At UpCity, we create and empower successful relationships between businesses and B2B service providers. Find your next partner today!|
|7||grader.com||Website Grader is a free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security. Test your URLs now!|
|firstname.lastname@example.org||https://www.seoquake.com/review/contacts.html||https://twitter.com/semrush||https://www.facebook.com/semrush/||SEOquake is a free plugin for browsers that provides you with key SEO metrics for a specific page, along with other useful tools such as SEO Audit and many others.|
|email@example.com||https://serpstat.com/support/||Serpstat — SEO management platform. Smart and powerful tool for ✓ Backlinks Analysis ✓ Rank Tracking ✓ Keyword Research ✓ Competitor Analysis ✓ Site Audit.|
|10||woorank.com||https://firstname.lastname@example.org||https://www.linkedin.com/company/woorank/||https://twitter.com/woorank||https://www.instagram.com/woorank/||https://www.facebook.com/woorank/||Our easy-to-use SEO tools will help you optimize your online presence, grow your business and generate more leads.|
|email@example.com||https://seranking.com/contact.html||https://www.linkedin.com/company/se-ranking/||https://twitter.com/seranking||https://www.facebook.com/serankingcom/||Leading SEO software for business owners, agencies, and SEO specialists. Track your rankings, monitor competitors, spot technical errors, and more.|
|12||seositecheckup.com||https://firstname.lastname@example.org||Find comprehensive search engine optimization (SEO tools for your site.|
|email@example.com||https://firstsiteguide.com/contact-us/||https://www.linkedin.com/company/firstsiteguide/||https://twitter.com/firstsiteguide||https://www.instagram.com/firstsiteguide/||https://www.facebook.com/firstsiteguide/||We provide easy to follow step by step guides, tutorials, and software advice to help you jump‑start and grow your online business.|
|14||oncrawl.com||https://firstname.lastname@example.org||https://www.oncrawl.com/contact/||https://www.linkedin.com/company/3217341/||https://twitter.com/oncrawl||https://www.instagram.com/oncrawl/||https://www.facebook.com/oncrawl/||SEO Crawler and Log Analyzer for Technical SEO audits. Bridge technical SEO with machine learning and data science for increased revenues|
|15||netpeaksoftware.com||https://email@example.com||https://netpeaksoftware.com/contact||https://www.linkedin.com/company/netpeak-software/||https://twitter.com/netpeaksoftware||https://www.instagram.com/netpeaksoftware/||https://www.facebook.com/netpeaksoftware/||Netpeak Software develops tools for SEO specialists and webmasters that help solve day-to-day SEO tasks in an easy and effective way. Use our tools for free with no limitations by the term of use and settings customization!|
|firstname.lastname@example.org||https://www.gsqi.com/contact-glenn-gabe/||Glenn Gabe of GSQi provides SEO consulting services, including Google algorithm update recovery services, technical SEO audits, help with website redesigns and site migrations, and SEO training. Learn more now.|
|18||diib.com||https://email@example.com||https://twitter.com/diibinc||https://www.facebook.com/diibinc/||Over 500,000+ website owners worldwide use Diib® to help them grow faster. Diib® instantly syncs with Google Analytics and uses advanced algorithms and AI to give you an easy-to-use growth plan. Scan your website in 60 seconds and see how to improve your SEO, speed, security, and user experience.|
|19||prepostseo.com||https://www.prepostseo.com/plans||https://www.prepostseo.com/contact||https://www.linkedin.com/company/prepostseo/||https://twitter.com/prepostseo||https://www.facebook.com/prepostseo/||Free Online SEO Tools: plagiarism checker, grammar checker, image compressor, website seo checker, article rewriter, back link checker|
|20||growthbarseo.com||https://growthbarseo.com/pricing||https://www.linkedin.com/company/growthmarketingpro/||https://twitter.com/growthmktingpro||https://www.facebook.com/growthmktingpro/||Write long-form content that Google loves 10x faster. GrowthBar's AI practically writes blog posts for you and shows you how to optimize them to rank on Google. Get 5 days of free usage today!|
|21||seoptimer.com||https://firstname.lastname@example.org||https://www.linkedin.com/company/seoptimer/||https://twitter.com/seoptimer||https://www.facebook.com/seoptimer/||Looking for the best SEO Audit Tool to analyze and grade your website? SEOptimer is the web's best SEO Checker. Improve your website, rank better in Search Engines and win more customers with beautiful SEO Reports. Audit your SEO today!|
|email@example.com||https://www.contentkingapp.com/contact/||ContentKing keeps track of your website 24/7 so that you can catch unexpected changes and issues before search engines and visitors do. Try it today!|
|23||marketingminer.com||https://firstname.lastname@example.org||https://www.marketingminer.com/en/contacts||https://www.linkedin.com/company/15080389/||https://twitter.com/marketingminer||https://www.facebook.com/marketingmineren/||Marketing Miner is an SEO tool that will help you with keyword research, SEO audit, link building and competitor analysis. Gain valuable insights and skyrocket your website rankings.|
|24||sitechecker.pro||https://email@example.com||https://www.linkedin.com/company/sitechecker-pro/||https://twitter.com/sitecheckerpro/||https://www.facebook.com/sitecheckerpro/||Get FREE SEO report by 100+ parameters with the website checker. SEO analysis for a website will help to find and eliminate issues, calculate SEO score.|
|25||storeya.com||https://firstname.lastname@example.org||https://www.storeya.com/public/contactus||https://www.linkedin.com/company/2347493/||https://twitter.com/storeyacom||https://www.instagram.com/storeya_com/||https://www.facebook.com/storeyacom/||Join 400K+ businesses that have automated their Google, Facebook, and Instagram advertising. Get the right customers at the right time for the right cost|
|26||site-analyzer.com||https://email@example.com||https://www.site-analyzer.com/en/contact||https://www.linkedin.com/company/site-analyzer/||https://twitter.com/siteanalyzer||https://www.facebook.com/siteanalyzer/||Site-Analyzer offers a variety of SEO tools to improve your online visibility and to become an expert in website optimization. It is the most efficient website analyzer; rank tracking, crawl, backlinks, page analysis and keyword research. Start your 14-day free trial today!|
|firstname.lastname@example.org||https://seomator.com/contact-us||https://twitter.com/seomator||A great SEO Audit and deep SEO Analysis Tool designed primarily for SEO professionals to review websites' performance. White-label SEO Reports.|
|email@example.com||https://www.mariehaynes.com/contact/||https://www.linkedin.com/company/marie-haynes-consulting-inc/||https://twitter.com/mhc_inc/||https://www.facebook.com/mariehaynesconsultinginc/||Get your rankings back! We diagnose traffic drops and improve website quality in adherence with Google's guidelines.|
|29||mysiteauditor.com||https://firstname.lastname@example.org||https://mysiteauditor.com/contact||https://www.linkedin.com/company/mysiteauditor/||https://twitter.com/mysiteauditor||Try our free SEO audit tool and generate free SEO report audits or white-label SEO reports. Embed our website audit tool on your agency's site to get way more SEO leads.|
|30||insites.com||https://insites.com/pricing/||https://twitter.com/getinsites||https://www.facebook.com/getinsites/||Preparing for a sales conversation can take forever. Insites automates your research and provides a comprehensive digital marketing audit in under 60 seconds. Get more leads, boost engagement and win more business.|
|email@example.com||https://sugarrae.com/contact/||https://twitter.com/sugarrae||https://www.instagram.com/theraehoffman/||https://www.facebook.com/therealsugarrae/||Learn the ins and outs of affiliate marketing and SEO with guides, how-tos, in-depth analysis and editorials.|
|firstname.lastname@example.org||https://site-analyzer.pro/contacts/||https://twitter.com/siteanalyzerpro||https://www.facebook.com/siteanalyzer.pro/||SiteAnalyzer it's a desktop Crawler, designed to SEO audit and analyze website content to identify technical and SEO-optimization errors.|
|33||radicke.com||David Radicke verfügt über jahrelange Erfahrung als strategischer Internet Berater - insbesondere für SEO Audits, SEO-Relaunch Begleitung, Coaching und SEO Interim Management|
|34||dustn.co||https://dustn.co/contact/||We create digital experiences and grow online brands. Website design, Social Media Marketing, Content Marketing, and SEO audits.|
|email@example.com||https://twitter.com/kas_tweets||Improve your rankings with SEO Audits, Google Penalty Recovery and Backlink Audits by Google SEO Experts and former Google Search Quality professionals.|
|firstname.lastname@example.org||https://www.vudumarketing.com/contact-us/||https://www.linkedin.com/company/vudu-marketing-llc/||https://twitter.com/vudumarketing||https://www.facebook.com/vudumarketing/||VUDU Marketing specializes in SEO audits, SEO strategies, and retainer-based SEO consulting. If you need help on the organic traffic front, we can help!|
|39||ninjareports.com||https://www.linkedin.com/company/ninja-reports/||https://twitter.com/ninja_reports||https://www.facebook.com/ninjareports/||Effective SEO tools for website SEO audits, analysis, SEO reports, keyword reports, and more. Try our free trial today to start growing your traffic.|
|40||visual-seo.com||https://www.linkedin.com/company/astonishstudio/||https://twitter.com/vseostudio||https://www.facebook.com/visualseostudio/||SEO audit tool for web agencies, freelancers, in-house SEOs and e-commerce owners. Free, Trial & Paid versions.|
|41||seotoolscentre.com||https://seotoolscentre.com/contact||https://twitter.com/seotoolscentre||https://www.facebook.com/seotoolscentre/||SEO Tools Centre provides SEO checker services for websites. Here you will find different types of free SEO tools: plagiarism checker, broken links analyzer and many others useful services!|
|email@example.com||https://www.cogniteev.com/contact/||https://www.linkedin.com/company/3217341/||https://twitter.com/oncrawl||https://www.instagram.com/oncrawl/||https://www.facebook.com/oncrawl/||Cogniteev is the Data Platform behind OnCrawl, a Reliable on-site SEO Crawler and Log Analyzer for Enterprise SEO Audit and Daily Monitoring.|
|firstname.lastname@example.org||Lighting SEO is a complete and easy-to-use SEO tool that allows you to track and control the evolution of a website's positions in Google search engine and also to improve your SEO thanks to customized SEO tools and guides.|
|44||18dentalseo.com||https://www.linkedin.com/company/18dentalseo/||https://www.instagram.com/18dentalseo/||https://www.facebook.com/18dentalseo/||1entalSEO.com is the Best Marketing Company providing SEO services for Dentists & Dental practices in USA. Get a Free SEO Audit today. Try our seo services for free with a free account.|
|45||dgrank.com||https://www.dgrank.com/contact||https://twitter.com/digitalgabbars||https://www.instagram.com/digitalgabbar/||https://www.facebook.com/digitalgabbarofficial/||DG Rank is Professional SEO Audit Tool to analyze your website? Improve your website, rank better in Search Engines and win more customers with beautiful SEO Reports.|
|46||spotibo.com||https://email@example.com||https://spotibo.com/contact||https://www.linkedin.com/company/spotibo/||https://twitter.com/spotibo_tool||https://www.facebook.com/spotibo/||With our SEO checker, you can analyze on-page factors of your website in just one click. Plus, it is absolutely free up to 500 web pages. Just try it.|
|47||doitseo.com||https://firstname.lastname@example.org||https://doitseo.com/contact/||Free Professional Rebrandable White Label SEO Audit Reports & Dashboard. Package Starts at $150/month. Sign up now for Free Demo & Test Drive|
|49||pulno.com||https://www.pulno.com/pricing||moc.onlup@ofni||https://www.pulno.com/contact-us||Pulno SEO Audit - pull up your SEO. Search engine optimization issues are now easy to fix!|
|50||jetoctopus.com||https://email@example.com||JetOctopus is a full-service SEO website crawler and auditor that helps you get valuable on-page data on every URL and improve SEO performance. Turn your attention to the detailed reports and find website issues other tools miss|
The ranking of the SEO auditing tools is determined by considering several factors, including the number of citations and user reviews they have received.
Most Used SEO Auditing Software
💡 Pro tip: Note that some of the free software below have paid plans, and some of the premium tools have free plans; thus, we suggest that you look at the pricing pages for the products you’re interested in to see which plan is best for your requirements and objectives.
Google Search Central, formerly known as Google Webmasters, is a suite of tools and resources provided by Google to help website owners, SEO professionals, and developers improve their site’s performance in Google Search. Key benefits include:
- Comprehensive insights: Get valuable data about your site’s search performance, indexing, and crawling directly from Google.
- Search Console: Monitor your site’s presence in Google Search, identify issues, and receive recommendations to optimize visibility.
- Rich results test: Validate your structured data, making it easier for Google to understand your content and display rich snippets.
- Mobile-friendly test: Ensure your site offers an optimal experience on mobile devices, which is crucial for search engine rankings.
- Free resources: Access a wealth of information, including guides, case studies, and community forums to enhance your SEO knowledge.
Access: Web app
Screaming Frog is a widely used SEO auditing tool. Its powerful website crawler analyzes on-site SEO elements and technical issues, providing valuable insights to optimize your website’s performance. Key benefits include:
- In-depth crawling: Efficiently crawl your site, uncovering broken links, duplicate content, and missing metadata.
- Customizable: Tailor the tool’s settings to suit your specific auditing requirements and focus on relevant SEO aspects.
- Visualizations: Generate insightful visualizations, making it easy to identify patterns and areas that need improvement.
- Integration: Connect with Google Analytics, Google Search Console, and other platforms for more comprehensive SEO analysis.
- Multi-platform support: Screaming Frog is available for Windows, macOS, and Linux, catering to many users.
Pricing page: https://www.screamingfrog.co.uk/seo-spider/pricing/
Ahrefs is a renowned all-in-one SEO auditing tool, offering a robust suite of features that help you analyze your website, track your backlink profile, research keywords, and monitor your competitors’ strategies. Key benefits include:
- Backlink analysis: Uncover your site’s backlinks and evaluate their quality, helping you build a strong and diverse link profile.
- Keyword research: Discover the best keywords to target based on search volume, difficulty, and user intent, improving your content strategy.
- Site audit: Identify on-page and technical SEO issues, and receive actionable recommendations to optimize your website’s performance.
- Competitive analysis: Gain insights into your competitors’ backlinks, keywords, and content, helping you stay ahead.
- Rank tracking: Monitor your website’s ranking progress over time for targeted keywords, measuring the success of your SEO efforts.
Pricing page: https://ahrefs.com/pricing
Access: Web app / API
Semrush is a versatile and powerful SEO auditing tool that offers a comprehensive suite of features to analyze your website, conduct keyword research, monitor backlinks, and assess competitor strategies, helping you elevate your SEO game. Key benefits include:
- Site audit: Identify and fix on-page and technical SEO issues to improve your website’s performance and search visibility.
- Keyword research: Uncover valuable keywords based on search volume, difficulty, and user intent, enhancing your content strategy.
- Backlink analysis: Analyze your backlink profile, track new and lost links, and identify opportunities to build high-quality backlinks.
- Competitive analysis: Get insights into your competitors’ tactics, including their keywords, content, and backlinks, to stay a step ahead.
- Rank tracking: Monitor your website’s search rankings over time, allowing you to measure the effectiveness of your SEO efforts.
Bing Webmaster is a suite of SEO auditing tools and resources Microsoft provides. It is designed to help website owners, SEO professionals, and developers optimize their site’s performance and visibility in the Bing search engine. Key benefits include:
- Dashboard insights: Gain valuable data on your site’s search performance, indexing, and crawling directly from Bing.
- Bing site scan: Identify and fix technical and on-page SEO issues to improve your site’s overall health and performance.
- Keyword research: Discover high-potential keywords based on search volume, trends, and user intent, refining your content strategy.
- Backlink analysis: Analyze your backlink profile and identify opportunities to build high-quality, diverse links.
- SEO analyzer: Receive actionable recommendations to optimize your site’s SEO, ensuring better visibility in Bing search results.
Access: Web app
Seolyzer is a user-friendly SEO auditing tool designed to help you analyze and optimize your website’s on-page SEO and overall performance. It offers real-time crawling, log analysis, and comprehensive reporting, making it an invaluable resource for SEO professionals and website owners. Key benefits include:
- Real-time crawling: Quickly identify and fix on-page SEO issues, improving your site’s search visibility and performance.
- Log analysis: Gain insights into how search engine bots crawl your website, helping you optimize your site for better indexation.
- Mobile-friendly testing: Ensure your website is optimized for mobile devices, which is crucial for search engine rankings.
- Customizable reports: Tailor Seolyzer’s reporting to focus on relevant metrics and KPIs, allowing for data-driven SEO decisions.
SEOquake is a popular browser extension that provides on-the-go SEO audit capabilities, enabling you to instantly analyze web pages for key SEO metrics, backlinks, and other relevant data to help improve your website’s search performance. Key benefits include:
- Instant analysis: Review essential SEO metrics, such as Google PageRank, Alexa Rank, and domain age, directly from your browser.
- SERP overlay: Gain insights into search engine result pages (SERPs), easily comparing data from different websites.
- Backlink analysis: Quickly assess the backlink profiles of web pages to identify linking opportunities for your site.
- Keyword research: Discover valuable keyword data, such as search volume and competition, refining your content strategy.
- Multi-browser support: SEOquake is available for popular browsers, including Google Chrome, Mozilla Firefox, and Safari, catering to diverse users.
Access: Chrome extension
ContentKing is a cutting-edge SEO auditing tool specializing in real-time content monitoring and on-page optimization. It analyzes your website continuously, helping you identify and address SEO issues to enhance your search performance and user experience. Key benefits include:
- Real-time monitoring: Automatically track changes and receive instant alerts, enabling you to address SEO issues promptly.
- On-page optimization: Analyze your content for crucial SEO factors, such as meta tags, headings, and keyword usage, and receive actionable suggestions.
- Visualizations: Access insightful visualizations and reports, quickly identifying patterns and prioritizing improvements.
- Competitor analysis: Keep an eye on your competitors’ content strategies, helping you stay ahead in the SEO game.
- Team collaboration: Assign tasks and streamline workflows, fostering a collaborative and efficient approach to SEO management.
Seomator is a comprehensive SEO auditing tool that helps you analyze and optimize your website’s on-page and off-page SEO factors, including technical performance, content quality, and backlink profile, to improve your search visibility and overall user experience. Key benefits include:
- In-depth analysis: Perform detailed website audits, uncovering issues such as broken links, duplicate content, and missing metadata.
- White-label reports: Generate professional, customizable, and brandable reports to share with clients or team members.
- Content optimization: Receive actionable recommendations to improve your content’s SEO, readability, and effectiveness.
- Backlink analysis: Evaluate your site’s backlinks to identify quality link-building opportunities and protect against toxic links.
- User experience: Analyze your website’s UX factors, including mobile responsiveness and site speed, to enhance visitor satisfaction.
JetOctopus is an advanced, cloud-based SEO auditing tool that offers a robust website crawler and log analyzer to help you optimize your website’s search performance. Its efficient, data-driven approach uncovers technical and on-page SEO issues for quick and practical improvements. Key benefits include:
- Fast crawling: Experience lightning-fast, scalable crawling to analyze websites of any size, saving time and resources.
- Log analysis: Dive deep into how search engine bots interact with your site, identifying opportunities for improved indexation and crawl budget optimization.
- Data segmentation: Easily segment data to pinpoint SEO issues, prioritize fixes, and track the impact of changes on your site’s performance.
- User-friendly interface: Navigate through an intuitive dashboard and insightful reports, making it simple for users of all skill levels.
- Integration: Seamlessly connect with Google Analytics, Google Search Console, and other platforms for holistic SEO analysis.
Netpeak Spider is a powerful desktop-based SEO auditing tool that features a website crawler to help you detect and fix on-page SEO issues and technical problems. Its comprehensive website analysis and optimization approach makes it a valuable resource for SEO professionals and website owners. Key benefits include:
- In-depth crawling: Efficiently crawl your site to uncover issues such as broken links, duplicate content, and missing metadata for quick fixes.
- Custom rules: Create and apply custom rules to tailor the tool’s focus to your specific SEO needs and priorities.
- Data export: Easily export data and reports in multiple formats, facilitating further analysis and collaboration.
- Segmentation: Segment data by various parameters, allowing you to identify patterns, prioritize improvements, and measure their impact.
- Integration: Connect with Google Analytics, Google Search Console, and other tools for a comprehensive SEO overview.
Sitechecker is an all-in-one SEO auditing tool designed to help you analyze and optimize your website’s on-page SEO, technical performance, and backlink profile. Its user-friendly interface and actionable insights make it a valuable asset for SEO professionals and website owners. Key benefits include:
- Website audit: Perform comprehensive audits to uncover and fix on-page and technical SEO issues, improving your site’s search performance.
- Backlink analysis: Assess your backlink profile and identify opportunities for building high-quality, diverse links to enhance your SEO.
- Rank tracker: Monitor your website’s search rankings over time, allowing you to measure the effectiveness of your optimization efforts.
- SEO monitoring: Receive real-time alerts about critical SEO changes and issues, enabling quick resolution and improved website health.
- Intuitive dashboard: Access a user-friendly dashboard offering at-a-glance insights and prioritized recommendations for easy optimization.
SEOProfiler is a comprehensive SEO auditing tool that provides a wide range of features to help you optimize your website’s search performance, analyze your backlink profile, conduct keyword research, and monitor your competitors’ strategies for a holistic approach to SEO. Key benefits include:
- Site audit: Identify and fix on-page and technical SEO issues to improve your website’s performance and search visibility.
- Backlink analysis: Evaluate your backlink profile and discover opportunities to build high-quality, diverse links.
- Keyword research: Uncover high-potential keywords based on search volume, difficulty, and user intent for a refined content strategy.
- Competitive analysis: Gain insights into your competitors’ tactics, including keywords, content, and backlinks, to stay ahead in the SEO game.
- Rank tracking: Monitor your website’s search rankings over time, enabling you to assess the success of your SEO efforts and make data-driven decisions.
Moz is a well-known SEO auditing tool that offers a comprehensive suite of features to help you analyze and optimize your website’s search performance, conduct keyword research, evaluate backlinks, and gain insights into your competitors’ strategies. Key benefits include:
Site audit: Identify and address on-page and technical SEO issues to improve your website’s performance and search visibility.
Keyword research: Discover valuable keywords based on search volume, difficulty, and user intent to inform your content strategy.
Backlink analysis: Assess your backlink profile, identify link-building opportunities, and monitor the quality of your links.
Competitive analysis: Gain insights into your competitors’ tactics, such as their keywords, content, and backlinks, for a competitive edge.
Rank tracking: Monitor your website’s search rankings over time, allowing you to measure the effectiveness of your SEO efforts and make data-driven decisions.
Access: Web app / API
HubSpot Website Grader is a user-friendly, free SEO auditing tool that evaluates your website’s performance, mobile responsiveness, security, and on-page SEO elements, providing actionable insights and recommendations for improvement. Key benefits include:
- Performance analysis: Assess your website’s loading speed, browser caching, and other performance-related factors, and receive optimization suggestions.
- Mobile responsiveness: Test your website’s mobile-friendliness to ensure a seamless user experience across devices, a crucial factor for search engine rankings.
- Security check: Evaluate your website’s security features, such as SSL certificates, to protect your users’ information and build trust.
- On-page SEO audit: Identify and fix meta tags, headings, and content structure issues to improve your site’s search visibility.
- Simple interface: Obtain easy-to-understand, actionable recommendations, making it suitable for users with varying levels of SEO expertise.
Access: Web app
WooRank is a versatile SEO auditing tool that provides in-depth analysis and actionable recommendations to help you optimize your website’s on-page SEO, technical performance, mobile-friendliness, and overall user experience, improving your search visibility and performance. Key benefits include:
- Comprehensive analysis: Perform website audits to uncover and fix on-page and technical SEO issues for better search visibility.
- Mobile-friendly Testing: Assess your website’s responsiveness to ensure a seamless user experience across devices.
- Keyword research: Discover valuable keywords based on search volume, competition, and user intent to refine your content strategy.
- Custom reports: Generate easy-to-understand, branded reports to share with clients or team members, enhancing collaboration.
- Competitor analysis: Gain insights into your competitors’ tactics, including their keywords, content, and backlinks, helping you stay ahead.
BROWSEO is a unique, browser-based SEO auditing tool that enables you to view web pages as search engines do. By stripping away styles, images, and other visual elements, BROWSEO helps you focus on the raw content and metadata, allowing you to analyze and optimize your on-page SEO. Key benefits include:
- Search engine perspective: See your website as search engines do, identifying content and structure issues that may impact search visibility.
- Metadata analysis: Assess meta tags, headings, and other on-page SEO elements to ensure they’re correctly optimized for search engines.
- No installation: Enjoy the convenience of a browser-based tool that requires no installation or downloads.
- SERP preview: Preview how your web page appears in search engine result pages (SERPs) to optimize your snippets for better click-through rates.
- URL inspection: Evaluate individual URLs to uncover on-page SEO issues and make data-driven improvements quickly.
Access: Web app
SEO PowerSuite is a comprehensive, desktop-based SEO auditing toolset that offers a wide range of features for optimizing your website’s on-page and off-page SEO, analyzing backlinks, conducting keyword research, and monitoring competitors’ strategies. Key benefits include:
- All-in-one solution: Access four powerful tools – Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant – for an end-to-end SEO solution.
- In-depth audits: Perform comprehensive website audits to uncover and address on-page and technical SEO issues, boosting search visibility and performance.
- Backlink analysis: Evaluate your backlink profile, identify link-building opportunities, and protect against toxic links that can harm your SEO.
- Keyword research: Discover high-potential keywords based on search volume, competition, and user intent to inform your content strategy.
- Competitive analysis: Gain insights into your competitors’ tactics, such as keywords, content, and backlinks, helping you stay ahead in the SEO game.
Access: Desktop / API
SEO Site Checkup is a user-friendly SEO auditing tool that provides instant website analysis, uncovering on-page and technical SEO issues while offering actionable recommendations to optimize your site’s search performance and user experience. Key benefits include:
- Comprehensive analysis: Quickly perform website audits to identify and fix on-page and technical SEO issues, improving search visibility.
- User-friendly reports: Receive easy-to-understand reports with clear recommendations, making them suitable for users with varying levels of SEO expertise.
- White-label reporting: Generate professional, customizable, and brandable reports to share with clients or team members.
- Competitor analysis: Compare your website with competitors’ sites to identify strengths, weaknesses, and opportunities for optimization.
- Performance monitoring: Track your website’s SEO performance over time, allowing you to assess the success of your optimization efforts and make data-driven decisions.
SEOptimer is a simple, user-friendly SEO auditing tool that quickly evaluates your website’s on-page and technical SEO elements, providing an easy-to-understand report and actionable recommendations to optimize your site’s search performance and user experience. Key benefits include:
- Instant analysis: Perform quick website audits to identify and address on-page and technical SEO issues for better search visibility.
- Easy-to-read reports: Receive clear, concise reports with prioritized recommendations suitable for users with varying levels of SEO expertise.
- White-label reporting: Generate customizable, brandable reports to share with clients or team members, enhancing collaboration.
- Performance monitoring: Keep track of your website’s SEO performance over time, enabling you to measure the success of your optimization efforts.
- Multi-device support: Use SEOptimer on a desktop, tablet, or mobile device for seamless access and auditing experience.
Access: Web app / API
Google Analytics is a powerful, free web analytics tool that provides invaluable insights into your website’s traffic, user behavior, and overall performance. Although not a dedicated SEO auditing tool, it offers valuable data that can help inform your SEO strategy and optimization efforts. Key benefits include:
- Traffic analysis: Gain insights into your website’s traffic sources, enabling you to evaluate the effectiveness of your SEO, advertising, and social media campaigns.
- User behavior: Understand how users interact with your website, identifying potential areas for improvement and optimization.
- Goal tracking: Set up and monitor conversion goals to measure the success of your SEO efforts and inform future strategies.
- Custom reports: Create custom reports and dashboards to focus on specific data points relevant to your SEO goals and objectives.
- Integration: Seamlessly integrate with other Google tools, such as Google Ads and Search Console, for comprehensive digital marketing analysis.
Access: Web app
Lighthouse is a free, open-source tool developed by Google for evaluating website performance, SEO, and other best practices. Key benefits include:
- Comprehensive audits: Analyze performance, accessibility, progressive web apps, and SEO with actionable insights.
- Speed optimization: Assess and optimize website loading speeds to enhance user experience.
- Mobile-friendliness: Evaluate mobile performance and responsiveness to ensure compatibility across devices.
- Flexibility: Run Lighthouse audits directly in Chrome DevTools, as a Chrome extension, or from the command line.
- Google integration: Leverage Google’s web development and SEO expertise for accurate, up-to-date recommendations.
Access: Web app
PageSpeed Insights (PSI) is a free tool by Google that provides real-time performance analysis and website recommendations. Key benefits include:
- In-depth analysis: Assess website performance across both desktop and mobile devices.
- User experience improvement: Get detailed suggestions on how to improve load times and overall user experience.
- Core Web Vitals: Monitor and optimize important website performance metrics like Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
- Google Lighthouse integration: Utilize Lighthouse data to understand website performance.
- Easy-to-understand reports: Access clear, actionable reports with helpful visualizations to quickly identify areas for improvement.
Access: Web app
WordCounter is an easy-to-use online tool that helps you optimize content length for better SEO results. Key benefits include:
- Accurate word & character count: Effortlessly track word and character counts to meet content length requirements.
- Keyword density analysis: Identify keyword density and frequency to optimize on-page SEO and avoid overstuffing.
- Readability assessment: Evaluate content readability to ensure optimal user engagement and satisfaction.
- Writing improvement: Get suggestions on grammar, style, and structure to enhance your content’s quality and readability.
- Free & user-friendly: Enjoy a no-cost, easy-to-use tool perfect for writers, editors, and SEO specialists.
Access: Web app
SE Ranking is an all-in-one SEO auditing tool designed to help you optimize and monitor your website’s performance. Key benefits include:
- On-page SEO audit: Analyze your website’s on-page elements, technical setup, and content for SEO optimization.
- Keyword rank tracking: Monitor your target keywords’ rankings across different search engines and locations.
- Backlink analysis: Evaluate your backlink profile and identify high-quality backlink opportunities.
- Competitor research: Gain insights into your competitors’ SEO strategies, keywords, and traffic.
- White label reports: Customize and brand SEO reports to showcase progress and results to clients or stakeholders.
Serpstat is a comprehensive SEO auditing tool that helps businesses optimize their website and content for search engines. Key benefits include:
- Keyword research: Discover new, high-potential keywords and long-tail phrases.
- Competitor analysis: Uncover your competitors’ SEO tactics, top pages, and organic rankings.
- Site audit: Identify technical and on-page SEO issues, such as duplicate content, broken links, and slow-loading pages.
- Backlink analysis: Analyze your backlink profile and track new and lost backlinks.
- Rank tracker: Monitor your website’s search engine rankings to measure your SEO efforts’ effectiveness.
Oncrawl is a powerful SEO auditing tool focusing on technical SEO optimization and data-driven insights. Key benefits include:
- Technical SEO audit: Analyze your website’s technical health to identify and resolve issues affecting search engine rankings.
- Log analysis: Monitor your site’s server logs to gain insights into how search engines crawl and index your website.
- Content analysis: Optimize content quality, structure, and performance to improve search engine visibility.
- Data-driven insights: Leverage custom dashboards and reports to make informed decisions based on your website’s SEO performance data.
- Integration: Connect Oncrawl with popular analytics tools like Google Analytics, Search Console, and more for comprehensive SEO analysis.
What Is an SEO Audit?
An SEO audit is a process of examining numerous aspects of a website that influence its organic search performance.
Why an SEO Audit Is Crucial?
An SEO audit implies detecting problems that may hinder your website from ranking well in Google and other search engines.
How Does SEO Auditing Software Work?
SEO audit tools may be used for various purposes, including analyzing and upgrading your site’s content, evaluating URL structure, and more. These tools suggest improving your website to appear higher in Google’s search results.
Things You Absolutely Must Check
SEO Audit: Not an Exact Science
There’s a reason why there’s no one-size-fits-all approach to a successful SEO audit. It’s also why SEO “best guidelines” are sometimes inconsistent. Google is an enigmatic beast. It alters its algorithm regularly and rarely explains why or how it did so.
What Is a Site Crawler?
Search engines have their site crawlers; for example, Google has its “Google bots.”
These bots, commonly known as “crawlers” or “spiders,” review new or updated websites, examine the content and metadata, and index the collected content.
You may also utilize third-party web crawlers as part of your SEO strategy.
These site crawlers may examine your website’s health and your rivals’ backlink profiles.
What Are XML Sitemaps?
An XML sitemap is a file that lists a website’s essential pages, making sure Google can find and crawl them all. It also helps search engines understand your website structure.
What Is Robots.txt?
Robots.txt is a file connected to your website that tells web spiders whether or not to crawl specific parts of your website.
What Is a Log File?
A log file is a text file that records all of a server’s queries, both from people and crawlers, and its answers to those requests.
What Are Core Web Vitals?
Web Vitals is a Google effort that was started in May 2020 to provide uniform recommendations for quality signals that are critical to providing a great web user experience.
What Are Orphan Pages?
Web Vitals is a Google effort that was started in May 2020 to provide uniform recommendations for quality signals that are critical to providing a great web user experience.
How Does On-Page SEO Work?
On-page SEO is related to topics like:
- Optimization of title tags, meta descriptions, and H tags
- Image alt tags
- Producing content that is optimized
- Internal linking
We’ve explored the most powerful SEO auditing tools that can take your website’s search engine rankings to the next level.
Remember, the key to success is regularly auditing your site, identifying issues, and optimizing your content.
By harnessing the power of these tools, you’ll be able to sail through the complex world of SEO with confidence.
Now, it’s time to put these nifty tools to the test and watch your website soar in the search results. Happy optimizing!
An SEO auditing tool is a digital solution that helps businesses analyze and optimize their websites for search engine performance. These tools evaluate various aspects of a website, such as technical issues, content quality, and user experience, to identify areas for improvement and provide actionable recommendations.
SEO auditing tools can benefit your business by:
• Identifying technical issues affecting search engine visibility
• Evaluating content quality and relevance
• Analyzing website structure and navigation
• Assessing user experience and mobile-friendliness
• Providing insights on backlinks and off-page SEO factors
• Offering actionable recommendations to improve search engine performance
• Monitoring progress and tracking the impact of implemented changes
The best SEO auditing tools should have the following key features:
• Comprehensive website analysis covering technical, on-page, and off-page SEO factors
• User-friendly interface and easy-to-understand reporting
• Integration with other SEO tools or platforms, such as Google Analytics or Search Console
• Competitor analysis capabilities
• Ongoing website monitoring and progress tracking
• Regular updates to keep pace with search engine algorithm changes
Yes, SEO auditing tools can benefit businesses of all sizes, from small enterprises to large corporations. Various tools cater to different budgets, requirements, and levels of SEO expertise, allowing you to choose the solution that best fits your needs.
Many SEO auditing tools are designed to integrate with other digital marketing tools and platforms, such as content management systems (e.g., WordPress), analytics tools (e.g., Google Analytics), and search engine platforms (e.g., Google Search Console). Check with the SEO auditing tool provider to confirm compatibility with your specific tools.
The cost of SEO auditing tools varies depending on factors such as the provider, features, and the size of your website. Some providers offer subscription-based pricing, while others may have one-time purchase options. Generally, you can expect to pay anywhere from $20 to several hundred dollars monthly for a subscription-based plan. Consider any additional costs for setup, training, or support services.
Reputable SEO auditing tool providers prioritize data security and typically use encryption, secure data centers, and other measures to protect your data. It is essential to review the provider’s security measures and ensure they meet your business’s standards.
To evaluate and choose the best SEO auditing tool for your business, consider the following steps:
• Determine your specific SEO auditing needs and goals
• Compare features and capabilities of different SEO auditing tools
• Assess the tool’s ease of use and user-friendliness
• Verify the tool’s compatibility with your existing digital marketing tools
• Research customer reviews and testimonials
• Take advantage of free trials or demos to test the tool
• Consider the cost, including any additional fees for setup, training, or support
Performing an SEO audit regularly is crucial for maintaining and improving your website’s search engine performance. Conducting a comprehensive SEO audit at least twice a year is recommended. Still, you may also perform more frequent mini-audits to focus on specific areas or issues, such as after significant website updates, content additions, or search engine algorithm changes.
You should expect support services such as user guides, tutorials, FAQs, and access to a dedicated support team via email, phone, or live chat to assist with any technical issues or inquiries related to the SEO auditing tool.