Video marketing is no longer the future but our present. You can find it nearly anywhere: in the ads, on a brand’s website, and social media platforms. According to Oberlo, 86% of marketing professionals use video as the main marketing tool that can significantly empower the business strategy.
However, creating a video for a brand is not enough to hook your audience. It’s much more important to make it unique yet prove its evaluability to your target audience. So, choosing the top-rated video editing tools is of the essence!
This guide will review the best special effects software to help you create high-quality, engaging video content for any marketing purpose.
Top Free Video Editing Software for Marketers
Best for: Social media marketing, website content, ad campaigns, and more
Movavi is an easy-to-use, versatile video editing software for all skill levels. Key benefits include:
- User-friendly interface: Intuitive design allows for quick learning and efficient editing.
- Robust toolset: Offers a wide range of editing tools, including filters, transitions, and special effects.
- Multiple output formats: Supports various formats and resolutions, catering to different platforms and devices.
- Audio editing: Allows easy audio adjustments, including noise reduction and soundtrack synchronization.
- Fast processing: Optimized for speed, ensuring quick video rendering and export times.
Best for: Social media video marketing, web marketing
Canva is a user-friendly online video editor designed for easy and efficient video creation. Key benefits include:
- Drag-and-drop interface: Allows for effortless editing, with no experience necessary.
- Templates galore: Access thousands of customizable video templates for various occasions and styles.
- Extensive media library: Choose from a vast collection of stock images, videos, and audio clips.
- Collaboration made easy: Work seamlessly with team members or clients by sharing and editing projects in real time.
- Cross-platform compatibility: Edit videos on the go using Canva’s web-based platform or mobile app.
Best for: Website content marketing, social media marketing, paid media
Typito is an intuitive online video editing platform specializing in text-based designs and typography. Key benefits include:
- Text-centric editing: Effortlessly add, edit, and style text to create visually captivating videos.
- User-friendly interface: Designed for simplicity, enabling users of all skill levels to create professional-quality videos.
- Templates and presets: A wide range of pre-designed templates and text presets to enhance your videos in no time.
- Flexibility and customization: Easily adjust fonts, colors, and animations to match your brand and style.
- Cloud-based solution: Access and edit your video projects from any device with an internet connection.
Best for: Social media marketing, paid media
InShot is a powerful mobile video editing app that simplifies content creation on smartphones and tablets. Key benefits include:
- User-friendly interface: Edit your videos seamlessly with an intuitive and straightforward layout.
- Rich feature set: Enjoy a comprehensive range of tools, including filters, effects, transitions, and text overlays.
- Video speed control: Easily manipulate video speed to create time-lapse or slow-motion sequences.
- Social media optimization: In-built presets simplify tailoring content for various social media platforms.
- Audio editing: Add and sync music or voiceovers to your videos, and explore sound effects and volume controls for a polished finish.
Best for: Social media marketing, ad campaigns, and website content marketing
VidLab is a multi-track video editor that offers a wide array of features for users to create eye-catching videos easily. Key benefits include:
- Multi-track editing: Layer videos, images, and text for a dynamic and immersive final product.
- Artistic effects: Enhance your videos with various filters, overlays, and effects to suit your creative vision.
- Customizable animations: Add motion to your text and graphics for a visually appealing experience.
- Audio support: Integrate music, sound effects, and voiceovers to create an engaging audio landscape.
- Social sharing: Export and share your creations directly to popular social media platforms in the proper format and resolution.
Best for: Website content marketing, paid campaigns, topic-specific content, and more
Animaker is an online video editing tool designed to create captivating animated videos. It provides a user-friendly platform to bring your ideas to life. Key benefits include:
- Extensive asset library: Access thousands of animated characters, props, and backgrounds to customize your scenes.
- Drag-and-drop editor: Easily create professional-looking animations with a simple, intuitive interface.
- Text-to-speech and voiceover capabilities: Add narrations or voiceovers to your animations for a more immersive storytelling experience.
- Pre-built templates: Save time with templates tailored for different industries and video types.
- Flexible export options: Download your animated video in various resolutions, or share it directly on social media platforms.
Best for: Website content marketing, social media marketing, and more
CapCut is a powerful yet easy-to-use mobile video editing app designed for content creators on the go. With its sleek interface and features, CapCut enables users to create stunning videos directly on their smartphones. Key benefits include:
- User-friendly interface: Navigate the app quickly, even if you’re new to video editing.
- Advanced editing tools: Apply filters, adjust playback speed, and fine-tune your videos with precision.
- Text and stickers: Personalize your videos with animated and fun stickers.
- Audio and sound effects: Enhance your videos with an extensive library of music tracks and sound effects.
- Export and share: Save your edited videos in high quality, and share them directly to your favorite social media platforms.
Best for: Website content marketing
Wistia is a comprehensive video platform that provides video hosting, editing, and marketing tools for businesses to boost their online presence. With a focus on helping you optimize your videos for engagement and conversion, Wistia offers a unique set of features to empower your brand’s storytelling. Key benefits include:
- Simple video editing: Trim, adjust, and enhance your videos with user-friendly editing tools.
- Customizable video player: Personalize the look of your video player to match your brand’s aesthetics.
- In-depth analytics: Gain valuable insights into viewer behavior, engagement, and overall video performance.
- Marketing integrations: Connect Wistia to your favorite marketing tools to streamline workflows and boost conversions.
- Secure video hosting: Enjoy fast, reliable, and ad-free video hosting with customizable privacy settings to keep your content secure.
Having reviewed the top picks of video marketing software, you can now create fascinating video content that converts even with little or no experience in editing! However, it’s also important to understand the functionality and personal preferences to find the best fit.
We’re certain this guide has shed some light on the most efficient software for you.
So, once you’ve defined your major goals and needs in video editing, go ahead and give it a try!
Video editors are software tools used to edit and manipulate video footage. These tools allow users to cut, trim, and add effects, transitions, and audio to video clips to create a final product.
Video editors offer several benefits, such as:
• Simplifying the process of creating and editing professional-looking videos
• Providing tools for enhancing visual and audio quality
• Facilitating storytelling and creative expression through video content
• Enabling sharing of polished videos across various platforms
Some popular and reliable video editors include Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Filmora, and iMovie.
Yes, free video editors, such as iMovie for macOS users, Lightworks, Shotcut, and the basic version of DaVinci Resolve, are available. However, free options may have limitations compared to paid versions.
Several video editing apps are available for smartphones and tablets, including Adobe Premiere Rush, KineMaster, LumaFusion, and InShot.
Video editing can be resource-intensive, especially with high-resolution footage or complex effects. A powerful computer with a dedicated graphics card, a fast processor, and ample RAM is recommended for smooth performance. However, some editors have lower system requirements and may work on less powerful machines.
Some video editors are designed with beginners in mind, offering intuitive interfaces and simple features, while others cater to professional users with more advanced capabilities. Research the learning curve and user-friendliness of different editors before making a decision.
Yes, most video editors provide tools for adding special effects, animations, and visual enhancements to your video content. Some even offer integration with specialized software for advanced effects, like Adobe After Effects.
Video editors typically offer export options that allow you to save your video in various formats and resolutions optimized for sharing on social media platforms like YouTube, Instagram, Facebook, and more.
Alternatives to video editors include hiring a professional video editor or using online video editing platforms that provide basic editing features without requiring software installation. However, these alternatives may have limitations compared to dedicated video editing software.