This year, videos make up about 82% of the internet traffic, with over 500 hours uploaded on social platforms every minute. This number speaks to how most users consume this form of content than others.
Marketers see this phenomenon as an excellent opportunity to promote their brands.
People who watch explainer videos about a product are more likely to make a purchase than those who don’t.
This data shows that video marketing is effective for a business in terms of building brand awareness and acquiring customers. If you haven’t used this form of campaign, you should do it right now!
However, the competition landscape is getting tighter day by day, with content creators flooding the internet with their personal videos. It’s difficult to capture the audience’s attention simply by creating marketing videos you can post on social media platforms.
So, how do you stand in the crowd and make your videos viral?
1. Focus on the content first before the production quality
These days, everyone has access to the tools and equipment for creating videos, but not all of them are equally talented videographers or editors.
That’s why you should focus on creating quality content instead of worrying about how your video will look like.
For example, if you want to make a video review, make sure to make a product review template or script before shooting the video. That way, you can check if your content is good enough to produce.
Having a good story is more important than having a good camera or editing software. You can take help from some professionals if you’re really worried about your editing skills but don’t fret too much over it.
Most people will appreciate what you’re trying to convey through your video rather than how it looks.
2. Choose the type of your video
With 500 hours of videos being uploaded on YouTube every minute, it’s hard to stand out in the crowd.
You need to give your viewers a reason to watch your videos instead of creating content that they don’t care about.
Create videos that you genuinely love and care about because they will show in your work.
People will trust you more when they see that you’re passionate about the video, and it will help them connect with you because your opinion matters to them.
This is why selecting the right video type can help establish yourself as an expert in your field. For example, if you’re an educational service, you may want to promote your business in a professional way yet still entertaining for the audience.
That way, you need to produce an explainer video to showcase what your business does and how it can help solve the problems of your target audience.
Explaining videos are great ways to convert casual viewers into paying customers and get more people talking about your brand online through social media.
3. Understand your audience’s pain points
This is a crucial step in video marketing and what most marketers fail to realize. If you can’t get your audience to take any kind of action on the video, then there’s no point in creating it in the first place.
Most people aren’t moved to take action because they don’t find your videos helpful, especially if you’re using video marketing solely to promote your latest product.
When producing marketing videos, make sure that you show how your product benefits people instead of talking about how great it is on its own. Remember, people don’t care about your product. They care more about themselves and their problems, so talk about how your product solves their problem instead of what your product does.
4. Add a call to action (CTA)
There are so many things vying for our attention on social media platforms, and video marketing is one of them. So, how do you make sure that people actually take action after watching your videos?
This is where a call to action (CTA) works.
CTA helps viewers take the next move that benefits your business. There are many different types of CTA based on your needs. For example, if you want to get more subscribers, you can insert engaging words that urge people to follow your channel instead of asking them to visit your website.
Make sure to provide a clear call to action in the description area or add links within the video itself where viewers can get more information or where they can take some kind of action, such as signing up for your newsletter.
5. Leverage social media platforms
There are many social channels you can use to post your videos. But, each platform has its distinct personality that matches its native audience. You can’t randomly publish any videos on social platforms without knowing what your audience wants to see.
For example, Facebook is a personal platform where users are mostly interested in their own lives and family. They want to see what their friends are up to and what they’re up to.
On the other hand, Twitter is more about sharing interesting links that other people have posted. It’s not as personal as Facebook, so you can expect them to be more interested in products or services that would benefit them.
The key is to look for the social media platforms where your target audience hangs out and then post your videos there.
For example, if you have a product for young professionals, then it would make sense to post your video on LinkedIn, where most of your target audience is.
On the other hand, if you’re talking about a product for seniors, then it would make sense to post it on Facebook since most of your target audience is there.
6. Create a video posting schedule
If you want to have a successful video marketing campaign, you need to be consistent. Posting videos once in a while is not enough. You need to have a plan and stick to it.
There are many ways you can do this. For example, you can have a calendar or weekly schedule template where you mark down the dates and times when your videos will be posted on social media platforms.
You can also use scheduling tools like Buffer or Hootsuite, where you can schedule your messages ahead of time so that they will be posted at the right time for your target audience. Or using a time tracking tool.
This way, you’ll be able to post regularly without spending a lot of time doing this manually every week.
7. Invest more in short videos
Short videos are now on the rise as social channels are now giving more weight to less than 2 minutes long videos.
Emerging platforms like TikTok, YouTube Shorts, and Instagram Reels are built on short videos that reach global audiences.
This is exactly why you should consider making more short videos. They’re easier to make, and they’re more engaging.
You can just share them on your social media accounts, and you’ll be able to get a lot of engagement from your target audience.
Video marketing is one of the most effective strategies that you can use to promote your business.
However, you need to make sure that you’re using it correctly.
If you want to succeed with video marketing, don’t just focus on making videos. Instead, focus on creating great videos that will be shared and liked by a lot of people.
There are many reasons why your videos are not getting any views or shares. One of them could be because they’re not good enough or simply you don’t use the right keyword where people can discover your videos. But don’t fret that much!
Once you regularly post your videos and make content that understands the audience, millions of views will be just around the corner. Good luck!