Cold email is a popular strategy for B2B communication.
Indeed, 80% of people prefer sales reps to contact them via email.
Cold email software will help you automate and boost your sales outreach efforts.
To help you decide, we’ve got a top list of excellent cold email tools to jumpstart your cold email campaigns. That way, you can connect with even more potential customers, increase your response rate, and ultimately clinch more sales.
Check out the full list of cold email software
Top cold email software
GMass is a Google Chrome add-on that allows organizations to conduct mass email campaigns from Gmail. It has capabilities that let customers generate recipient lists and tailor follow-up emails with personalized content, timing, and other factors. Moreover, it enables users to receive notifications for unsubscribed users and include unsubscribe links to their marketing emails. The solution provides valuable insights on email campaign performance through comprehensive reports that allow users to optimize their outreach. GMass integrates with Google Sheets, allowing businesses to import data and automatically create new emails based on the transferred information about recipients’ names, email addresses, and organizations.
Saleshandy is a solution for cold email outreach that allows organizations to scale their email outreach operations effortlessly. Saleshandy is a straightforward tool that allows organizations to schedule thousands of multi-stage follow-up emails easily to convert more leads. Users may add more personalization to their campaigns by using merge tags to tailor their email campaigns and have automated follow-ups delivered based on previous email engagements such as opens or clicks. Saleshandy supports integrations with Outlook and Gmail, as well as SMTP connections to all major email services.
PersistIQ is an email automation platform that enables sales teams to conduct targeted outbound campaigns with many touchpoints spanning from database administration to team reporting. Its main capabilities include automation tools for detecting duplicate leads, campaign launching, database administration, metrics and campaign performance monitoring, and team collaboration. Additionally, it has an A/B testing tool that enables customers to test and compare campaigns and their results. PersistIQ offers solutions for team collaboration, including a database and template sharing and team reporting to pinpoint issues, to assist teams in selling more effectively and quickly.
Outreach is a comprehensive sales execution platform, helping businesses boost productivity and conduct smarter and more insightful customer engagement. It is an all-in-one solution provider that combines sales engagement, conversation intelligence, and revenue intelligence. The platform provides a wide range of capabilities, including prospecting tools, an integrated library of email templates, performance analytics, collaboration tools, and more. Outreach also assists salespeople in engaging customers with tailored interactions throughout the purchasing process by providing established playbooks and messaging.
Hunter is a full-fledged cloud-based email marketing platform that helps businesses manage their email marketing activities from lead generation to outreach. The software assists sales and marketing professionals in discovering and verifying business email addresses. Hunter provides personalization, scheduling, email tracking, and custom attribute options.
Lemlist is an email management tool that enables companies to streamline operations related to optimizing sales engagement, delivering customized emails, handling follow-ups, and more. It enables staff employees to get insights on cold email engagement statistics and automatically warm-up email addresses. Lemlist includes a tool to track email deliverability throughout the inbox, spam, categories, and other folders to assess overall email health. In addition, it empowers users to create emails with unique text, graphics, videos, landing sites, and other components using the personalization and email editing tools.
Woodpecker is an easy-to-use cold emailing solution that aids B2B enterprises in connecting with potential clients and business partners. The solution enables corporations to create customized and pertinent email sequences but also ensures that they reach the main inbox of their recipients. Thanks to its A/B testing features, Woodpecker makes it simple to test different messages to determine which ones work best, and when prospects respond, it instantly indicates their level of interest.
Mixmax is a sales engagement tool that offers organizations a centralized location to track emails, communicate with customers, and run surveys. It enables sales staff to increase customer experience initiatives, send customized emails to consumers, automate workflows, and improve customer experience activities. Mixmax empowers managers to keep tabs on the productivity of sales representatives, examine market trends, and produce personalized reports. Mixmax is a fully-featured tool that includes a myriad of functionalities such as GDPR compliance, data encryption, productivity monitoring, data syncing, and more.
Snov.io is a CRM and outreach automation tool created to assist companies of all sizes in the generation, verification, nurturing, conversion, search, and monitoring of leads on a single platform. It is a simple-to-use platform that offers a drag-and-drop interface that helps professionals to build customized drip email campaigns and sequences to connect with their target audience. Snov.io enables businesses to boost their conversion by planning follow-up conversations, monitoring important KPIs with visual analytics, and uploading email lists to verify them.
Overloop is a sales automation software built for sales teams that include tools for prospecting, emailing, monitoring, and data synchronization. This cloud-based solution enables users to manage outreach, track campaigns’ performance, discover opportunities, and automate data entry all from a single platform. Overloop assists sales teams in identifying and contacting the right prospects through customized emailing campaigns. The sales team can benefit greatly from features like tasks, notes, and email monitoring to make the best choices while remaining focused and effective.
SmartReach is a sales enablement and engagement solution that automates standard sales outreach operations and enables prospects to develop meaningful relationships at scale. With a focus on email deliverability, the software provides functions that increase deliverability rates such as email verifications, campaign and email warm-ups, spam test analyses, and missing merge tags. Business owners can make better decisions using features like in-depth reporting, actionable insights, activity monitoring, and more.
Close is a sales engagement CRM built to assist SMBs in converting more leads into revenue. It has bulk email automation solutions and cold calling functionalities, such as the power and predictive dialer, which allow businesses to easily reach big lead lists and make high volume sales. Close’s main features include lead management, built-in text messaging, a sales pipeline visualization, two-way email synchronization, and reporting. The program supports integration with more than 50 apps, including Zapier, Zendesk, and Wufoo, and has an open API.
FollowUp for email is an easy-to-use productivity solution that prevents business conversations and tasks from falling through the cracks. FollowUp enables users to build customized email campaigns with scheduled follow-ups that boost the campaigns’ conversion rate. Furthermore, this platform allows to set up reminders and provides insights on campaigns that will assist users in reaching out to their leads at the optimal time.
QuickMail is a cloud-based email marketing software that aids in automating lead generation and email productivity. It enables entrepreneurs and sales development professionals to send cold emails and follow-ups directly from their inboxes, and the program generates customized responses on their behalf. Among Quickmail’s key features is the ability to customize cold emails, forecasting, reporting, monitoring, A/B testing, spam protection, and more. It also recognizes and eliminates duplicate prospects automatically. Quickmail.io supports integration with SMTPs and tools such as Gmail, Zapier, Hunter, and Briteverify.
Reply is a multichannel sales engagement solution that streamlines communications with customers at every stage of the sales process, from appointment booking to email searches on LinkedIn Sales Navigator. Reply uses cutting-edge AI algorithms to discover the most engaged prospects in users’ inboxes and improve your communications with personalized suggestions. By automating repetitive, manual operations. The software provides detailed reports to monitor the team’s activities and instantly syncs the most recent updates of the user’s CRM through native integrations, Zapier, or a comprehensive API with 40+ functions.
MailRush.io is an email marketing software that assists organizations in developing, automating, and managing targeted campaigns to capture and connect with prospects. It offers many functionalities that help professionals to import contacts in bulk, monitor email delivery statistics, and analyze the performance of ongoing campaigns. Finally, MailRush.io offers an SPF checker, allowing organizations to detect spam content in email templates’ subject line, body, and sender policy framework to optimize their campaigns.
Cold emailing is a strong strategy for connecting with leads, closing deals, and building professional relationships.
Choosing the right cold email software does not have to be difficult, and it may assist you in efficiently developing lucrative cold email outreach campaigns.
The only way you can go wrong with cold emailing is to not include best practices in your email campaign.
Things to know about cold email software
Cold emailing is when you email someone you don’t know.
Cold emails aim to build a relationship with your prospect (for a product demo, an invitation, a collaboration).
Sales & marketers from advertising, Saas, and even the IT sector believe in the power of cold emailing. Businesses like Uber, ProductHunt, Godaddy, and more use cold emailing as a major mode of online communication.
Cold email software allows you to automate your outreach strategy.
They allow running high-volume campaigns without worrying about deliverability, personalization, or forgetting to follow up.
Sending personalized emails on a large scale would require a lot of time and effort if you don’t have software to assist you with it.
Cold emailing is a great way to boost your email outreach and conversion rate. To help you out choosing the best tool, here are key things to look for:
Some tools provide basic customization options, such as adding variables automatically, but others allow you to incorporate customized images and URLs in your emails. Invest in software with a wide range of personalization features to make your emails more targeted. Your recipients will more likely engage with your emails if they don’t feel like you’re mass emailing them.
Email tracking involves tracking email open rates, link clicks, bounced emails, and response rates. These key metrics help you analyze and modify your campaigns. Try to invest in a tool that provides email tracking features in their basic plan.
Look for a cold emailing platform that does the most of the legwork for you, such as generating mailing lists, bulk email personalization, and sending out emails and follow-ups or drip sequences automatically.
The deliverability of your cold emails is critical, especially when done at scale. Look for email outreach tools that include deliverability features to assist you in keeping your emails out of spam and maintaining a high sender score over time. Otherwise, you will need to rely on external deliverability platforms.
A cold email and a spam email may appear the same at first glance since they are both sent to persons with whom you have not previously communicated or who are unfamiliar with your organization or its products and services. But that’s where the parallels end.
A spam email is a sort of promotional email sent to many recipients. A spam email’s primary goal is to sell a product or service, despite of whether the recipients are interested in it. Spam emails may be sent by a legitimate person or corporation, but they rarely include the sender’s contact information.
Cold emails are commonly used to generate new leads, invite individuals to a workshop, or sign up for a newsletter. Businesses also use cold emails to invite people to engage in a survey or attract candidates for open positions.
If the reader is not interested, he can notify the sender by using an opt-out link or by replying to the email.
Countries have different legislation on cold emailing and spam emails.
In the US, you can send emails to people you don’t know; cold emailing is legal. The Federal Trade Commission (FTC) regulates spam and cold emails for business purposes under the CAN-SPAM Act.
In the EU, cold emailing is legal under the GDPR (General Data Protection Regulation). However, it does have strict requirements similar to those enforced in the US.
In general, both US and EU regulations allow you to send cold emails as long as you:
- Explain how you obtained the recipient’s contact information and why you contacted them.
- Give email recipients the option to opt out or unsubscribe.
- Include your contact information correctly in the email.
- Make note of any advertising in the email.
- Avoid using contact lists obtained unlawfully by third parties, such as website crawling bots.