Sales managers can use various tools and best practices to motivate their teams, such as boot camps, creating trust, and providing constructive feedback to their staff members.
Another method to explore is gamification.
While it may appear to be a temporary trend, it is essential to keep it in mind since it taps into underlying psychological concepts of motivation.
Everybody loves to play games, and they all want to be the ones to take home the prize at the end. Gamified competitions can be used in the workplace to foster healthy competition and drive better performance.
Here is a list of the best gamification software for sales that you can use to motivate your employees.
Sales gamification refers to making routine activities like prospecting, scheduling meetings, and closing sales into fun contests or challenges. When salespeople receive a bonus for a job well done, they are more likely to keep up the good work habits that got them there in the first place.
Gamification for sales executives is all about learning how to harness the power of human psychology to encourage and engage their employees. Gamification, when used appropriately, may lead to highly motivated, productive, and profitable teams.
This type of gamification relies on technology that provides a game-like simulation for sales representatives to “play” on.
Sales gamification software uses awards, badges, and leaderboards to turn sales data into game-like challenges. Competition, recognition, or awards are the primary means of enhancing individual or team performance. To get the most out of gamification, the top sales teams use tools that show team members how well they’re doing, where they can improve, and how they’re doing compared to other groups.
What Are the Best Sales Gamification Features?
Using sales gamification tools with a “head to head” mode allows individuals to compete against one other in mini-contests. Most of the time, the score is based on the day’s or hour’s total sales.
A leaderboard is a must-have element for any contest available to your whole sales force.
They let people identify where they stand with their peers and, more crucially, what they need to do to improve their position.
Typically, a leaderboard is based on a set of performance measures. Scores may be displayed in real-time as colleagues move up and down the ranks in several ways.
Badges and awards
Many sales gamification solutions employ badges and awards to emphasize accomplishments, just like at summer camp. Badges are sales rep’s virtual trophy cases, allowing them to show off their achievements in sales or training.
There is nothing like a virtual trophy cabinet bursting with accolades to make you feel good about yourself, and these little digital reminders do just that.
Scoring in real-time and broadcasting in TV style
Sports-style broadcasts and real-time scores increase enthusiasm on the sales floor. They treat top representatives like franchise players and provide a stage for everyone to display their abilities.
Other standard features include presenting league and team rankings and one-on-one matchup winners based on various parameters.
The typical “sales gong” may be changed up and given a particular taste using walk-up music, which is widely used to customize broadcasts.
Reward programs are available on specific sales-gamification platforms. When salespeople reach targets or meet objectives, they are rewarded with points.
Once a specific number of points have been accrued, members can redeem them for gifts like gift cards. It’s a little bit like a reward program.
Adding incentives to your gamified experience might be a challenge because many gamification solutions don’t include their own rewards schemes.
What Are the Benefits of Using Sales Gamification Software?
Sales gamification software employs a variety of motivational techniques to boost team and individual performance. To keep your employees motivated to achieve their goals and optimize their KPIs, you may reward them, recognize them, or hold friendly contests.
Some of the essential business advantages of adopting sales gamification technologies include the following:
Recognize outstanding performance by broadcasting leaderboards.
By alerting a whole company of sales success or high performance in a specific competition, salespeople may put in the effort needed to stand out from their colleagues and be guaranteed that their efforts will be recognized.
Manage online reward programs to encourage the achievement of objectives.
Gamification technologies make it possible to manage prizes by allowing recipients to pick their award, depending on points or the outcome of winning a competition, and monitor your company’s prize rewarding activities.
Ensure that every rep is held responsible for their performance.
Using gamification technologies, sales staff may be held accountable for not meeting their KPIs and targets because of their broadcasting capabilities and sales dashboards. A gamification tool that delivers insights about completing essential tasks such as phone calls, sales presentations, or proposals offered might be beneficial.
Improve performance via coaching.
Sales gamification software that identifies areas for improvement or skill shortages allows sales managers to provide customized advice, coaching, and learning materials to assist employees in enhancing their skill sets.
How Does Gamification Affect Performance?
- Gamified workplace technologies boost employee motivation by 48%.
- Workplace competition can boost productivity by up to 50%.
- 79% of workers believe workplace games help them feel more meaningful.
- Gamification may boost employee engagement by up to 60%.
- 88% of employees think gamification makes them happier at work.
Top Sales Gamification Software
Ambition is a cloud-based business intelligence (BI) software that delivers tools and features to help companies manage sales operations and enhance employee performance. Its main capabilities are data transformation, private cloud hosting, built-in analytics, enterprise-grade account management, and more. Ambition generates personalized dashboards for employees, managers, and executives, allowing them to keep track of their business operations and obtain data on specific metrics. It also lets users create automatic triggers for highlighting specific employees on signage throughout the office space and set customized video anthems for them. The productivity quadrant in Ambition allows customers to track and monitor their employees’ performance as well as correlate different metrics to each other.
Arcade is a gamification software that helps teams improve their performance by turning KPIs into enjoyable competitions that motivates them. It’s designed for businesses that want to boost employee engagement by making the workplace more enjoyable. It aids in the creation of goals and games, motivates through rewards and recognition, and allows teams to collaborate. This enables the development of a culture that values recognition and celebration. Arcade’s Employee Reward program allows employees to exchange their earned tokens for rewards of their choice from a variety of options in Arcade. The employer can use this program to build an employee reward budget, define games and goals, and distribute tokens to high-performing staff, as well as track their performance and have access to engagement analytics.
SalesScreen is a cloud-based sales performance management platform that aids companies of all sizes in increasing employee focus, motivation, and productivity. A recognition module is included in the platform, allowing managers to reward and recognize workers through customized announcements, event schedules, and badges. Customizable dashboards in SalesScreen enable firms to gain real-time insights into data, set goals, assess results, and forecast outcomes. The solution provides features such as gamification, a centralized database, peer-to-peer recognition, milestone tracking, data visualization, and more. It also has a leaderboard that recognizes top performers, displays achievements, and allows managers to build personalized webshops to reward staff. SalesScreen works with a variety of third-party programs, including Salesforce, HubSpot, and many others.
Spinify is a cloud-based employee recognition platform that uses gamification approaches to help businesses of all kinds engage, motivate, and reward sales teams. The platform, which is designed for real estate, call center, and recruitment companies, allows administrators to build dual or multimetric leaderboards to display ongoing competitions, participants’ rankings, gauge team goals, update on eliminations, and much more. Businesses can use Spinify’s coaching tools to keep track of employee performance, in order to discover development areas regarding their strengths and weaknesses, and set reachable KPIs. Employees can be rewarded with badges or achievement points, and a tier level can be assigned depending on completed goals, driving them to improve their performance. Spinify has an application programming interface (API) that simplifies the integration with a variety of third-party apps like Jira, Slack, Salesforce, and others.
Zoho Motivator is a gamification tool that integrates with Zoho CRM to push sales teams to follow best practices and increase revenue while having fun. Zoho Motivator pulls data from your CRM account to provide real-time insights into your sales activity. These insights reveal which behaviors have to be improved and the tools to accomplish so. Get analytics, set goals and contests, and give your team the recognition they deserve. Zoho motivator offers built-in dashboards and charts for sales reporting, sales performance management, and team engagement. Zoho Motivator’s mobile app displays real-time CRM updates and allows access to KPIs, targets, and contests.
Bunchball Nitro is a powerful gamification platform for enterprises of all sizes. It is a cutting-edge technology that enables businesses to improve performance over time while also increasing consumer and staff engagement. Gamification, behavioral sciences, and big data are all used in the platform to introduce specific user behavior and create a network that connects businesses with their customers and employees. Bunchball Nitro allows businesses to build and implement customized, challenge-based projects on social media and websites. The gamified initiatives allow customers and employees via teamwork, a rewards approach, and positive feedback. The program helps firms establish, inculcate, and sustain continuous brand loyalty, as well as enhance the likelihood of repeating the targeted behavior.
Many sales gamification solutions are available to monitor, acknowledge, and reward salespeople for individual and team success. Sales gamification software, along with other sales management tools, may be used to provide sales statistic data and encourage team members to improve their performance, eventually leading to more leads, conversions, and purchases.