Social media graphics are a must-have for making your social media feeds stand out. Social media posts with pictures outperform those without by 650%.
The good news is that you don’t need to recruit a designer or invest big bucks in software. Plenty of social media graphics programs exist that are simple to use and allow creators, designers, and makers without any knowledge of Photoshop to create professional-looking social media graphics in no time at all.
See the full list of social media graphic design apps for free
Top social media graphic design apps
Canva is an easy-to-use app available on the web, iOS, and Android, that allows users to build graphics for social media, presentations, posters, and other visual content. Anyone can take an idea and turn it into something beautiful with the help of a simple drag-and-drop user interface and a vast library of design materials templates (fonts, illustrations, stock photography, video, and audio content). Canva has key features such as a background remover, version history, content schedule, and magic resizer to immediately adjust your designs to accommodate well with where you’re planning to publish.
PicMonkey’s design and photo editing tools, enable users to create appealing images to advertise your brand. Start with designer-made logos, social posts, ads, banners, and more, or start from scratch with a blank canvas and add design building blocks like customizable graphics, stock photos and videos, and the best text tools available. PicMonkey’s photo editing and collage tools go far beyond standard fare: each effect and collage layout has several options for creating your own unique style.
BeFunky is a web-based photo editor, collage maker, and graphic designer that is both powerful and simple to use. Its all-in-one web platform includes hundreds of fully customizable templates, a large tool library, and amazing design features. BeFunky delivers an intuitive mobile Photo Editor for iOS and Android for on-the-go edits.” A photo editor is included in the program, allowing designers to upload several images for cropping, resizing, and improvement. Editing tools are also available for team members to change color, brightness, contrast, shadows, and sharpness across several images.
99designs is a tool for managing images, icons, and logos that are tailored to the needs of SMEs, VSEs, startups, freelancers, self-employed, artisans, associations, large accounts, and administrations. This is a global creative platform that makes it simple for clients and freelance designers to collaborate on designs they love. People all over the world rely on the tried-and-true 99designs creative process to obtain outstanding design online, from clients who require a custom design to designers who want access to quality projects.
Snappa is a cloud-based graphics editor that is simple to use for marketing, social media, and personal applications. Users can utilize this platform to generate visual content without having to deal with the complexity of other image editing programs like Photoshop. Snappa provides free-to-use graphics, allowing individual entrepreneurs, small businesses, and freelancers to make designs without having to spend money on images. It also facilitates teamwork, allowing each team member to work collaboratively with the rest of the group.
With social media graphics, you’ll likely see increased customer engagement and traffic to your website. Therefore, your website must be in top working order to welcome any new consumers who might be interested in checking out more of your work. Nothing is more frustrating than luring a customer in with eye-catching images on social media, only to have them discover an outdated website or none at all!
Things to know about social media graphic design apps
The visuals used on social media differ somewhat from those used on websites. They cannot merely be illustrative; they must rapidly tell a tale or convey a point. Clicks and shares will rise if a powerful message is conveyed appropriately.
Social media graphics should be personalized to each social media network as well. To best match the various platforms, you’ll need many copies of your social media images in different dimensions.
Spending hours crafting social media postings is a waste of time since their shelf lives are so brief. That’s why graphic design applications are so important: instead of beginning from scratch every time, you’ll have a library of amazing templates and design resources (including stock photos, icons, shapes, and text styles) at your disposal. Simply mix and combine with your own company’s unique branding components to create something truly special.
It is much easier to learn these online tools compared to desktop image editing apps. You’ll be able to create graphics in minutes using the majority of them. It’s possible that they may become a crucial part of your marketing arsenal, assisting in the flow of traffic to your website.
Increasing social media interaction is critical for any brand looking to raise awareness or expand its consumer base. The ability of graphics to capture attention and inspire engagement is obvious.
Simple design principles for effective graphics:
Perhaps the most fundamental tenet of effective design is so simple that it’s easy to overlook: make your content easy to read. Overuse of decorative fonts that may be visually appealing is likely to impair readability.
Stylistic aspects like color, text size, and placement are used to indicate the relative value of information on a page through the usage of visual hierarchy.
Color is an extremely useful element for establishing contrast and balance. However, it is critical to understand how specific colors or color combinations impact perception. Some colors, like those in the red and yellow families, may energize and stimulate, while others, like those in the blue spectrum, can represent tranquility and trustworthiness.
Typography, like color, transmits mood and tone, sometimes more effectively than the content it provides. Consider the ideal tone of your text while selecting a typeface.
Diffusion may be the last step in your content creation process, but you should consider where your visuals will live at each stage of the process in order to customize your graphics for each social media platform’s specific dimensions and preferences.
Consistency is the primary building component of a brand. People will begin to identify your brand after five to seven impressions. This implies that key brand elements like the logo, colors, and typography must be repeated. Users will have a better grasp of your brand if your visuals appear and feel coherent and relevant.
Unfortunately, no one answer exists to this issue. Each social media platform has its own set of image sizes.
And it is critical to adhere to these criteria for a variety of reasons. Here are a few advantages of using the optimum social media graphic sizes.
- It prevents pixelation and the inconvenient stretching of images. You don’t want your material to seem strange if you want to maintain it professional, right?
- It is one of the fundamental social media optimizations. You may increase engagement by using personalized content for each platform.
- It ensures that your audience sees the complete piece of material. Because of wrong dimensions, some of your material may be cut off.
- It enables you to produce information that is future-proof. If the platform changes the way it displays material, your knowledge may help you save time and work in the future.