Best URL Shortener Software To Track Links [2023]
Reading Time: 6 minutes 
Selecting the best URL shortening service is a personal choice that depends on your needs.
Some of the most popular URL-shortening apps include simple and fast ones, while others are more focused on analyzing the behavior of people who click on your links. Even options allow you to redirect people based on where they are in the world or add calls to action to the URL.
Our article will make choosing the best URL shortener tools for your business quicker and easier!
At its most basic, a URL shortener takes a long, cumbersome link and converts it into a shorter, easier-to-share one.
This abbreviated link gives everyone who views your ad an easy-to-type URL to visit rather than having to input some big nonsensical string of text where they’re practically sure to make a mistake.
URL shorteners allow you to give a typable link on a business card, print ad, podcast interview, or any other occasion when someone can’t click on a suitable hyperlink. Shortlinks are most commonly used on social media platforms with character constraints or in mobile messaging when screen space is limited.
What Are URL Shortener’s Extra Features?
Analytics and click tracking.
A unique URL shortener will allow you to observe how many hits the link gets, where they’re coming from, what devices people are using, and the total number of clicks. The more in-depth and comprehensive the analytics, the more expensive they are, like with most marketing services.
Customization of URLs.
Shorteners that allow you to personalize your URLs are among the best in the market today. In other words, you may utilize different links in different advertising or social media posts to compare click-through rates and make your URLs more relevant. Short link generators that are free or simple allow you to edit the last portion of the URL, whereas more business-oriented providers will enable you to use a custom domain name.
Value for money.
You should pay attention to price tables because some free plans are better than expensive ones if you don’t require pervasive data.
How To Use Short URLs To Boost Your Business?
Use a branded domain to shorten your links
Most link shorteners use their brand name as the basis for creating short links. You don’t want your links to advertise the shortening service you utilized. Instead, draw attention to yourself and your business. As a result, you receive a quick link to your site and a brand impression of your own.
Create quick social media profile links
Every character on a social media page is essential. A minimal amount of space is at your disposal for showcasing your brand and showcasing what you’re all about.
An excellent method to increase social interaction while spreading a message and promoting your company is to use custom short URLs. They’re written in genuine language and can include your company’s name or a promotional message, making them unique and adding individuality to your profile.
UTM tracking codes can help you get the most out of your marketing efforts
UTM codes are a need in marketing, yet often result in cumbersome and downright embarrassing URLs. Additionally, your UTM codes provide information about your segmentation and tracking strategies to consumers and rivals.
As a result, you don’t have to copy and paste your long URL into a separate tool to shorten it when using URL shorteners to create UTM codes. Both your UTM codes and your data are kept strictly confidential. It’s still possible to monitor referral origins, but it’s more discrete now.
Top URL Shorteners
1.
Bitly is a link management tool that allows businesses to design and manage custom URLs. It includes a lot of capabilities such as custom SSL certificates, domain finder, link filtering, and shortening, webhooks, custom data streams, single sign-on (SSO), downloadable QR codes, and more. Bitly has a comprehensive data dashboard that provides managers with analytics and figures on link history, click rate, campaign performance, and more. Through an API, it may be integrated with a variety of SMS communication systems and third-party applications, like Salesforce, Twilio, Khoros, Sprinklr, Adobe, and others.
Pricing: Free/Paid
Pricing page: https://bitly.com/pages/pricing
2.
Rebrandly is a link management software that allows you to brand, track, and share short URLs with custom domain names. Its main features include UTM builder, link retargeting, mobile deep linking, URL conditional routing, open graph control, customizable reports, and more. While browsing the web, Rebrandly allows users to create and distribute branded links right from the browser extension. They then save it to their dashboards, where users can track their progress with the comprehensive features available
Pricing: Free/ Paid
Pricing page: https://www.rebrandly.com/pricing
3.
TinyURL is a link management application that allows users to customize and shorten URLs. It enables users to build branded, never-expiring shortened URLs. For shortened URLs, the solution leverages link monitoring technologies to deliver infinite click data. Users can have insights on comprehensive click metrics for URLs generated with TinyURL using the tool’s analytics dashboard. To help users better understand their audience, real-time click data is broken down by specific region and device type. The dashboard offers performance data for individual or grouped links.
Pricing: Free/Paid
Pricing page: https://tinyurl.com/app/pricing
4.
Jelly URL is the ultimate link shortening service that helps to create custom links and schedule changes to those links. The platform allows you to schedule real-time modifications to your links, utilize the same URL for each stream, and brand all of your links with your unique domain name. Jelly URL allows you to integrate UTM tracking, QR code generation, click tracking, custom domain names, and much more.
Pricing: Paid
Pricing page: https://jellyurl.com/
5.
GoLinks are simple, easy-to-remember short links that convert long, unreadable URLs into human-readable go links usable in browsers, emails, and chats. From your dashboard, you can see and manage all of your company’s golinks. It’s simple to keep track of everything using changelogs and usage statistics. It also enables businesses to access and exchange work information and resources at a large scale cost-effectively and efficiently.
Pricing: Free/ Paid
Pricing page: https://www.golinks.io/pricing.php
Wrap Up
Optimize how you share your URL with your target audience across several platforms.
Using URL shorteners, any long and laborious website address may be reduced to just a few characters.
Even if you don’t have a social media manager or a TikTok account, you may use a link shortener to make your links easier to remember.
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